New Zealand / New Zealand Travel Survey

related: surveys


In 2007 Planeta.com conducted the New Zealand Travel Survey to assess what travelers want from a trip and what locals recommend to visitors. This feature summarizes key findings.

BACKGROUND


Planeta.com conducted a number of country-specific reader surveys. Other countries profiled include Australia, South Africa and Venezuela.

SURVEY RESULTS


Age?

13-20 years 6.7% 2
21-30 years 16.7% 5
31-40 years 26.7% 8
41-50 years
30.0% 9
51-60 years
20.0% 6
61-70 years 0.0% 0
71-80 years 0.0% 0
81-90 years 0.0% 0
90+ years 0.0% 0


Do you live in New Zealand?

Yes 58.6% 17
No 41.4% 12

If you answered 'no' to the last question and you do not live in New Zealand, are you planning a trip to New Zealand?

Yes, in the next six months
30.8% 4
Yes, in the next year
15.4% 2
Yes, not sure when
46.2% 6
No
7.7% 1

For visitors, what was the primary reason in which you decided to visit New Zealand?
Response
Percent Response
Count
Discount airfare 0.0% 0
Personal recommendation from someone who had been to New Zealand
33.3% 4
Travel show
8.3% 1
Travel agent 0.0% 0
Other website 0.0% 0
Magazine article 0.0% 0
Television program
16.7% 2
Television advertisement 0.0% 0
Book
8.3% 1
view commentOther (please specify)
33.3% 4

For visitors, how are you traveling?
Response
Percent Response
Count
Traveling alone
38.5% 5
Traveling in a couple
30.8% 4
Traveling with friends
30.8% 4
Traveling in a tour group 0.0% 0

For visitors who are planning a trip - How long do you plan to travel in New Zealand?

1 or 2 days
7.7% 1
3 days - 6 days
7.7% 1
7-14 days
53.8% 7
15-21 days
15.4% 2
22 days-one month
7.7% 1
1 - 3 months 0.0% 0
More than 3 months
7.7% 1

For New Zealanders and visitors alike -- what are the first five things (icons, places, etc.) that come to mind when you think about New Zealand?

mountains, snow, river, outdoor sports, kiwi Tue, 12/11/07 9:54 PM
edit 2. culture, food, home, beach, festival Mon, 11/5/07 4:55 PM
edit 3. Nelson, Fiordland, Rotorua, Lake Taupo, Kaikoura. Mon, 10/15/07 2:12 PM
edit 4. South Island, Abel Tasman National Park, West Coast, Golden Bay, Fiordland. Fri, 9/7/07 3:09 PM
edit 5. cool Wed, 9/5/07 12:58 PM
edit 6. Mountains, friendly people, outdoor activities, wildlife, flora Sun, 9/2/07 11:53 AM
edit 7. freedom, rugged, landscapes, environment, iconic images. Sat, 9/1/07 1:42 PM
edit 8. skippers canyon, gold mining heritage, macetown, southern lakes, lord of the rings locations, Fri, 8/31/07 2:33 PM
edit 9. nucleur free, green & clean, plenty of space to explore, mountains & bush, easy going people & friendly Wed, 8/29/07 10:39 PM
edit 10. nucleur free, green & clean, plenty of space to explore, mountains & bush, easy going people & friendly Wed, 8/29/07 10:39 PM
edit 11. nucleur free, green & clean, plenty of space to explore, mountains & bush, easy going people & friendly Wed, 8/29/07 10:39 PM
edit 12. scuba, trekking, beach, volcanoes, food Mon, 8/27/07 6:03 AM
edit 13. nature,rock ciimbing,caving,rafting,snorkeling,visit indigenous people Wed, 8/22/07 5:58 AM
edit 14. Snow Adventure Mountains Clean air Low population - peace and quiet! Tue, 8/21/07 6:27 PM
edit 15. west coast, kauri forests, Fiordland , Kahurangi National Park , Stewart Island Tue, 8/21/07 5:24 PM
edit 16. scenery, outdoor activities, culture, mountains, bushwalks Sat, 8/18/07 7:45 PM
edit 17. Queenstown activities, West Coast mts, Rotorua, sailing in the Bay of Islands Classic Multiday Hikes Fri, 8/17/07 11:38 PM
edit 18. Fiordland - Milford Sound, Aoraki - Mt Cook, Kiwi, All Blacks, Maori-pakeha biculture. Sat, 8/11/07 1:19 PM
edit 19. nature, people, horse-riding, bungee-jumping, kiwi Wed, 8/8/07 2:16 AM
edit 20. Buzzy Bee, possum/wool products, vegemite, kiwi Wed, 8/8/07 12:15 AM
edit 21. 1. Landscape (Te Wai Pounamu, Mackenzie Basin), 2. mountains (Aoraki, Taranaki, Ruapehu) 3. islands (Stewart, Tiritirimatangi, Whenua Hou, Kapiti, Subantarctic and Kapiti islands); 4. Maori (people and kiwi culture generally) 5. Marine and bird life Tue, 8/7/07 3:18 PM
edit 22. ocean, mountains, outdoors,maori, forest, Wed, 8/1/07 1:58 AM
edit 23. Mt Cook, Rotorua thermal activity, Port Hills Christchurch, tramping in National Parks, driving (road trips). Tue, 7/3/07 3:32 PM
edit 24. Abel Tasman, Driving lenght of the West Coast, Milford Sound, Wellington, Hawkes Bay Wed, 6/20/07 1:35 PM
edit 25. scenic drives, mountains, walking, hot springs, seafood Tue, 6/19/07 5:38 PM
edit 26. 100% Pure Varied landscapes Maori Plenty of space Great food & wine Sun, 6/17/07 6:50 PM
edit 27. Mountains, Rugby, Sheep Sun, 6/17/07 1:29 PM
edit 28. Snow - Queenstown Auckland Rugged coatline walking cold Wed, 6/13/07 7:01 PM



On a scale of 1-5 (1 being the least, 5 being the most) please rate how much you use the following references when seeking information and travel tips.
1 2 3 4 5 Rating
Average Response
Count
Guidebooks 3.7% (1) 18.5% (5) 22.2% (6) 25.9% (7) 29.6% (8) 3.59 27
Newspapers 34.6% (9) 34.6% (9) 19.2% (5) 7.7% (2) 3.8% (1) 2.12 26
Magazines 15.4% (4) 23.1% (6) 46.2% (12) 15.4% (4) 0.0% (0) 2.62 26
Personal Contacts 14.3% (4) 7.1% (2) 10.7% (3) 32.1% (9) 35.7% (10) 3.68 28
Radio 76.9% (20) 7.7% (2) 11.5% (3) 0.0% (0) 3.8% (1) 1.46 26
Web 3.7% (1) 3.7% (1) 11.1% (3) 18.5% (5) 63.0% (17) 4.33 27
Television 37.5% (9) 37.5% (9) 12.5% (3) 4.2% (1) 8.3% (2) 2.08 24

On a scale of 1-5 (1 being the least and 5 being the most) rate your interest in the following activities you would like to experience in New Zealand:

Buy crafts 8.0% (2) 36.0% (9) 36.0% (9) 12.0% (3) 8.0% (2) 2.76 25
Visit indigenous people 3.8% (1) 11.5% (3) 19.2% (5) 42.3% (11) 23.1% (6) 3.69 26
Visit a park or protected area 4.0% (1) 4.0% (1) 4.0% (1) 4.0% (1) 84.0% (21) 4.60 25
Taste local food and drink 7.7% (2) 7.7% (2) 11.5% (3) 38.5% (10) 34.6% (9) 3.85 26
Go biking 15.4% (4) 15.4% (4) 26.9% (7) 15.4% (4) 26.9% (7) 3.23 26
Go snorkeling or scuba diving 34.6% (9) 38.5% (10) 15.4% (4) 3.8% (1) 7.7% (2) 2.12 26
Visit a museum 7.7% (2) 19.2% (5) 23.1% (6) 34.6% (9) 15.4% (4) 3.31 26
Attend a sporting event 15.4% (4) 11.5% (3) 23.1% (6) 34.6% (9) 15.4% (4) 3.23 26
Visit local farms 40.0% (10) 28.0% (7) 12.0% (3) 12.0% (3) 8.0% (2) 2.20 25
Listen to live music 7.7% (2) 11.5% (3) 11.5% (3) 30.8% (8) 38.5% (10) 3.81 26
View contemporary art 3.8% (1) 26.9% (7) 38.5% (10) 19.2% (5) 11.5% (3) 3.08 26
Go bird watching 7.7% (2) 15.4% (4) 34.6% (9) 26.9% (7) 15.4% (4) 3.27 26
Go rock climbing 30.8% (8) 19.2% (5) 15.4% (4) 11.5% (3) 23.1% (6) 2.77 26
Go caving 28.0% (7) 16.0% (4) 32.0% (8) 12.0% (3) 12.0% (3) 2.64 25
Go rafting or kayaking 11.5% (3) 11.5% (3) 26.9% (7) 23.1% (6) 26.9% (7) 3.42 26
View traditional medicine 15.4% (4) 34.6% (9) 26.9% (7) 19.2% (5) 3.8% (1) 2.62 26
Visit a craft workshop 4.0% (1) 8.0% (2) 48.0% (12) 28.0% (7) 12.0% (3) 3.36 25
Surf 34.6% (9) 34.6% (9) 7.7% (2) 15.4% (4) 7.7% (2) 2.27 26

What other activities rank high on your 'to do' list?

photographic opportunities, remote unspoilt places, softly touching local/regional culture, hearing the unique stories as told by the locals. Fri, 9/7/07 3:09 PM
edit 2. yes Wed, 9/5/07 12:58 PM
edit 3. Hiking, Cycle Touring Sun, 9/2/07 11:53 AM
edit 4. Underworld Rafting Sat, 9/1/07 1:42 PM
edit 5. do a tour that showcases some of the local scenic highlights Fri, 8/31/07 2:33 PM
edit 6. tramping, heritage tours, ecotourism wildlife tours Wed, 8/29/07 10:39 PM
edit 7. tramping, heritage tours, ecotourism wildlife tours Wed, 8/29/07 10:39 PM
edit 8. tramping, heritage tours, ecotourism wildlife tours Wed, 8/29/07 10:39 PM
edit 9. A visit to Angela Gnyp's garden: http://www.lilyregister.com/ldis/?q=a_haven_for_lilium_species_physically_digitally Mon, 8/27/07 6:03 AM
edit 10. skiing speed boat racing bungy jumping camping / bush walking isolated bays sea kayaking Tue, 8/21/07 6:27 PM
edit 11. lying on a beach , climbing mountains , fishing , Tue, 8/21/07 5:24 PM
edit 12. Bushwalking, camping Sat, 8/18/07 7:45 PM
edit 13. Multi-day tramping/ hiking Mountaineering Photography missions Visit local artists Be exposed to high quality interpretation of sites Sat, 8/11/07 1:19 PM
edit 14. bungee-jumping, skydiving, horse-riding Wed, 8/8/07 2:16 AM
edit 15. Mountaineering, tramping (hiking), sea kayaking, ski touring, the Mackenzie basin and Ruataniwha/Ahuriri conservation parks; visiting whanau on marae and visiting ecologial centres and reserves - Orokonui, Karori, Puketi forest, Hinewai Reserve, Koanga Gardens to name a few Tue, 8/7/07 3:18 PM
edit 16. swim in the ocean Wed, 8/1/07 1:58 AM
edit 17. encounter wildlife Tue, 7/3/07 3:32 PM
edit 18. Food and wine, walking in national parks, festivals, skiing Wed, 6/20/07 1:35 PM
edit 19. motorbiking wineries Tue, 6/19/07 5:38 PM
edit 20. Visit local markets, talk with locals Sun, 6/17/07 1:29 PM
edit 21. Ski Wed, 6/13/07 7:01 PM