web2workshop

Our Social Web Workshop
worksheets: [|web toolkit] slideshare: [|buzzword bingo], [|storytelling now], [|upgrade your world] editing: [|Events]

Take a deep breath. Do you feel that you have to be everywhere at once but you don't know where to begin? When it comes to digital communication, are you trying not to fall too far behind? Ron Mader's Social Web Workshop - is a simple attempt to weave the virtual and natural worlds. Nothing too techno but we will address the technologies in an ordered fashion. Let's see if this training is for you:

Are you ready for some fun? Would you benefit from some coaching? Could you use some tips on encouraging others in being generous and creative online? Would you like some help in putting together the puzzle that is the social web?

Training is designed to give participants the proper nudge. It's simple, inexpensive and a good use of your time. We focus on strengthening core skills and weaving a healthy web presence for your work.

Note: Ron also offers a specialized Webinar focusing on Parks and Tourism!

Cost
Access to the 5-day training (and Ron's focused attention!) is (US) $200 per person. Tour businesses featured in Planeta.com's [|World Travel Directory] and participants who have participated in previous workshops are charged $100.

Registration
Registration is open

Spread the word! If you have colleagues who might benefit from a Web education upgrade, please let them about the workshop.
 * Request**

Preparation
How do we use the social web to share our stories online? Here are my mega overviews (and conference presentations) archived on Slideshare http://www.slideshare.net/planeta/upgradeyourworld (7,632 views as of 03.2012) http://www.slideshare.net/planeta/storytelling-now (15,799 views as of 03.2012)

The basic point to stay focused on key topics, aka stories. Then figure out your allies, those local and international connections who can keep the momentum moving forward. Then we take a deep look at the social web channels, applying the core skills and practicing some exercises so that you get an idea of how these channels work from the inside.

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June 2011

 * || **Date** || **Focal Points and key resources** || ===Core Skills=== || ===Exercises=== ||
 * media type="custom" key="9690046" || ===Monday===

June 13
|| Blogs and Wikis: Collaborative Writing in the 21st Century

Worksheet: [|blog responsibly], [|web toolkit] Slideshare: [|wiki wiki]

Poster: [|you don't need to cross the river to get water (gå inte över ån efter vatten)] Wiki: instagram, reboot || Comment on a blog Tweet about a blog, if the blog has a twitter widget, use it Register on Wikipedia Be able to consult the history of a wiki page Consult the stats for a wiki Edit a wiki or wikipedia page Tweet about a wiki or wikipedia page || Ask a friend ... what's your favorite blog? Add a star to the [|web toolkit] Comment on [|Ron's blog] Editors, edit this wiki If you have a blog, publish something new If you are new to wikis, [|read and comment on ron's overview on slideshare] ||
 * media type="custom" key="9690048" || ===Tuesday===

June 14
|| Flickr and Twitter: Preaching what we practice

Worksheets: [|how to put your photos online], [|how to tweet on twitter], [|what to tweet on twitter] Slideshare: [|flickr lessons], [|twitter], [|hashtags]

Wiki: government, charity || Register on Flickr, Twitter On Flickr, add a star, add a comment, add a photo to gallery, add a photo to a [|group] Tweet about a photo on Flickr, add a star, create a list On Twitter, [|see who has mentioned you] || Ask a friend ... do you tweet? Tweet [|this month's calendar] [|Make a calendar] ||
 * media type="custom" key="9738094" || ===Wednesday===

June 15
|| Foursquare and Gowalla: Geolocation Geolocation Geolocation

Wiki: awards, geolocation, place || Foursquare/Gowalla - Register, add a place Tweet your accomplishment || Compliment a friend on geotagging. Take a photo or find a photo of a business showing clients how to check in using Foursquare or Gowalla Become the mayor ||
 * media type="custom" key="9762826" || ===Thursday===

June 16
|| Facebook and LinkedIn: Friends, Defriending and Unfriending

Recommended listening: [|Keeping up with your Facebook friends - Science Show]

Wiki: friends || Facebook - Register, add a comment LinkedIn - Register; add a comment to a relevant group || Ask if friend if they're on Facebook. Check out your [|Flickr friends] Introduce yourself in the [|Planeta.com Group] Create a [|Facebook event] Check in using Facebook places Post a new topic on LinkedIn [|Manage recommendations you’ve received] ||
 * media type="custom" key="9738108" || ===Friday===

June 17
|| Slideshare and YouTube: Embedding sustainability

Worksheet: [|youtube tips]

Wiki: markets, food, surveymonkey || Slideshare - Register, add a heart, add a comment, upload a presentation YouTube - Register, add a thumbs up, [|Edit your playlists,][|Upload video] || Ask a friend if they have a channel on YouTube. [|Favorite, comment and download one of Ron's presentations] ||

How the online workshop works
Ron's personalized social web workshop is conducted in person or online. In June 2011 the workshop takes place over five days. Instruction includes Skype calls, Web assignments, videos on YouTube and Justin and some old-fashioned email. During the workshop much of the conversation takes place via Twitter, Facebook, Flickr and YouTube.

During the registration, participants are asked which Web channels they use and the top 5 they wish to master. Participants are expected to register for the channels before the workshop begins. We recommend that participants budget time for assignments - minimum 15 minutes a day, average 1 hour/day. If you miss a day, there's no penalty! The advantage of an online workshop are the flexible dates and times. You will be able to access the information at your convenience.

As the beginning of the workshop participants are asked to fill out the '[|Storytelling Now]' worksheet to identify practical actions that can be undertaken. This should be discussed in real-time via a skype call.

Benefits
Participant websites and Web channels will be featured on this page and in related tweets. What we learn we share in real time. Participants are eligible to co-teach the workshop with Ron on the ground or using Web in their local community (with Ron's participation via distance).

Options
Like all workshops, training can be tailored upon request. If these dates are not convenient, let's plan something that is mutually beneficial.

Assignments
You don't have to do them all, you don't have to do them all but please start with the low-hanging fruit and be engaged, be creative and be generous!

Who Should Register for The Workshop?
The workshop is open to everyone and will be of most use to those who are in 90% who gain a foothold in the more active 10% (see 90-9-1). Local guides, consultants, government officials, ngo leaders, academics and owners of businesses working in tourism and conservation are invited to register. One of the target audiences are the 40+ generation for whom the social web is confusing. In particular, Ron extends a cordial invite to long-time colleagues. The workshop creates a safe and fun environment to improve your own skills and to see how others are using the Web in new and exciting ways.

How to participate
After registering, please check out Ron's presentation [|upgrade your world] and view [|Upgrade your world: How to integrate Web tools in promoting Ecotourism]. Also please listen to [|The power of tinkering]

During the workshop, be engaged and review this page on a regular basis. Put into practice the tools each day. If you have questions, email Ron or better yet, post your query direct on Twitter.

Before the workshop, register for an account on Flickr. Please add a star (or more) to Ron's photos so that you're on my Flickr radar. Bonus points if you can upload pictures of the following: a local tree, roots, seeds, local food, local museum, city park, your desk ... or something less tangible: silence, inspiration, hyperlocal, awesomeness.

Testimonials
The fact I was being forced to stop and reflect about these things where normally one is always absorbed by the day to day operations

The workshop motivated me to keep trying. I also got to see some examples of how others are integrating these tools into their businesses.

One new channel explained, supported and encouraged at a time. Interaction with Ron is paramount for individual learning and experience

Everyone is Welcome
Friends without the time or money to register are invited to pay attention to this page and join with us on our online adventure.

**Be engaged, be creative and be generous!** Blogs - Comment! (Blogs without comments aren't blogs) Flickr - What's your favorite photo? Give it a star! If you enjoy someone's photos, write a testimonial. Twitter - Follow and retweet their messages YouTube - Favorite a video, add it to a playlist Wikipedia - Add a citation!

Background Reading / Viewing
Gotta Share! Note to conference organizers: please encourage sharing! Here's one option:...:http://lnkd.in/BTvyBH

Requests Watch the video YouTube - On YouTube you can rate the video or add a comment LinkedIn - On LinkedIn you can rate and comment

Tip: If you're not already, you might want to join the Vision Group http://www.linkedin.com/groups?home=&gid=2537656

Tip: More info about the video http://improveverywhere.com/2011/05/09/gotta-share-the-musical

**Suggested Tweets**
Recommended listening: The power of tinkering http://tinyurl.com/tinkeringdesign @RadioNational Be Engaged, Be Creative, Be Generous http://www.flickr.com/photos/planeta/5120059077 Think of the social web as puzzle to put together with friends http://www.flickr.com/photos/planeta/4800748290 Can you show me examples of good tweeting from local or national governments?

Gameification
Win a RT (retweet) if you talk up the Swedish proverb http://flic.kr/p/85pH4R on Twitter and include @ronmader in your tweet Win a RT (retweet) if you talk up Matariki http://flic.kr/p/8dHwKd on Twitter and include @ronmader in your tweet

March 2011 Calendar
storytelling: [|storytelling now],[|contando histórias ya], [|erzähle deine geschichte – jetzt!] worksheets: [|web toolkit] video: [|Upgrade your world: How to integrate Web tools in promoting Ecotourism]. playlist: [|The power of tinkering]
 * || Date || Focal Points || Resources || Examples ||
 * media type="youtube" key="tg1QJ46UpSc?fs=1" height="180" width="200" || =March 14= ||  || slideshare: [|upgrade your world], [|buzzword bingo]
 * media type="youtube" key="tg1QJ46UpSc?fs=1" height="180" width="200" || =March 14= ||  || slideshare: [|upgrade your world], [|buzzword bingo]

||  || media type="custom" key="8691648" || Flickr Twitter || worksheets: [|how to put your photos online,][|how to tweet on twitter], [|what to tweet on twitter] slideshare: [|flickr lessons,][|twitter], [|hashtags] fun: [|Flickr Toys] || [|Flickr] 574,617 views http://twitter.com/ronmader  7,000 tweets, following 300, followers 939 || YouTube || worksheet: [|youtube tips] || [] (140 subscribers, 51,000 channel views) [] (5 followers, 4,000 views) || Wikipedia || slideshare: [|Wiki Wiki] || http://planeta.wikispaces.com/space/stats/overview http://ronmader.wordpress.com/2011/03/17/sonorawiki/ || gowalla googleearth || geolocation, geography http://ronmader.wordpress.com/2011/03/15/geolocation || http://foursquare.com/user/3478315 http://gowalla.com/users/planeta || Slideshare ||  || http://www.slideshare.net/planeta http://www.facebook.com/#!/Wildlife.Tourism.Australia ||
 * media type="youtube" key="33xBiwbcYPw" height="143" width="200" || =Monday=
 * || =Tuesday, 15= || justintv
 * media type="youtube" key="1uGVUSUBwCo?fs=1" height="143" width="200" || =Wednesday, 16= || Wikis
 * media type="custom" key="25372576" || =Thursday, 17= || foursquare
 * media type="youtube" key="9Kqy4y1hpjI?fs=1" height="143" width="200" || =Friday, 18= || Facebook
 * media type="youtube" key="ovM7r5KH4W8?fs=1" height="143" width="200" || =Monday, 21= || the future of email || communication, comments, skype, 90-9-1, engagement || [|future of email (2007)]

[|delicious email]

[|email tips on slideshare] || [|Responsible Cape Town] ||
 * media type="custom" key="8814062" || =Tuesday, 22= || the future city || water, responsibletourism, rtcities, cityparks || [|Responsible Tourism in Cities - Slideshare]
 * || =Wednesday, 23= || the future tourist || visitors || [|Defending the tourists]

[|Hyperlocal Flickr Group]

[|Slow Adventures Facebook Group]

[|Live local]

[|Transitions Abroad] || the future of dead trees ||  || [|World Trees on Flickr] || [|future of media - chris brogan] ||
 * || =Thursday, 24= || the future forest +
 * || =Friday, 25= || the future future || 2011, 2012, biodiversity, climate, backcasting || [|future tense]
 * media type="custom" key="8654270" ||  ||   ||   ||   ||

Participants
[|flickr] [|Twitter] RT Cities Wiki [|YouTube] || [|Couchsurfing] [|Flickr] [|Slideshare] [|Twitter] [|issuu] [|YouTube] || [|facebook] [|flickr] [|flickr group: sustainable tea, coffee and chocolate] [|twitter] [|youtube] || [|Twitter] || [|Twitter] [|YouTube] || flickr Facebook [|Website] || [|Flickr] [|YouTube] [|Slideshare] [|Twitter] Wiki || Facebook [|Flickr] [|Screenr] Twitter (personal) Twitter (company) [|YouTube] || Venezuela || [|www.newfrontiersadventures.com] |||| [|Facebook] [|Flickr] [|Twitter] || http://www.flickr.com/photos/livitspanish [|Twitter] [|Facebook] || [|Flickr] TripAdvisor [|Twitter] ||  || http://www.youtube.com/user/flowexperiences ||  ||
 * || **Name** || **Focus** || **Website** || **Social Web** ||
 * media type="custom" key="8690308" || ==Kurt Ackermann== || South Africa || [|www.afrika-t.com] || [|Delicious]
 * media type="custom" key="6565045" || ==Marcus Bauer== || Austria || [|respontour.info] || [|Blog]
 * media type="custom" key="8690294" || ==Gerhard Buttner== || South Africa / Peru || gerhardbuttner || [|delicious]
 * media type="custom" key="6498863" || ==Marie-Andree Delisle== || Canada || [|www.madelis.com] || [|Flickr]
 * media type="custom" key="6571695" || ==Christopher Hill== || World || [|handsupholidays.com] || [|Flickr]
 * || ==Deidre Luzmore== ||  ||   || [|twitter]
 * media type="custom" key="8691648" || ==Reynaldo Nava== || Mexico || [|www.mosaicomexico.com] || [|Facebook]
 * || ==Amanda Porter== || Australia || [|www.wildlifetourism.org.au] || [|Facebook] ||
 * media type="custom" key="6562433" || ==Aivar Ruukel== || Estonia || www.soomaa.com || Delicious
 * media type="custom" key="6547671" || ==Claude Saint-Pierre== || Colombia
 * media type="custom" key="6566853" || ==Scott Thompson== || Mexico || [|www.livitspanish.com] |||| http://www.youtube.com/user/livitspanish
 * media type="custom" key="6547677" || ==Carol Tumber== || Mexico || [|www.balamku.com] || [|Facebook]
 * || ==Heidi Van Der Watt== || southafrica ||  || http://www.slideshare.net/heidikeyser ||   ||
 * media type="custom" key="8699504" || ==Tom Walter== || Australia || http://tomwalter.com.au || http://www.flickr.com/tomwalter

Modules
Intro to the Social Web and how to upgrade your world; storytelling now

Blogs Delicious Facebook Flickr Foursquare Google Earth instagram ipadio Justintv Linkedin qrcode Slideshare Skype TripAdvisor Twitter YouTube Wikis Wikipedia

Instructor
The workshop is conducted by Ron Mader, creator of Planeta.com, the first (1994) website focusing on practical ecotourism around the globe. Ron has offered Web workshops in Australia, Ecuador, Mexico, South Africa and the United States. Among Ron's many honors include citation in [|American Environmental Leaders] (2008) which profiles Ron for his work and the International Ecotourism Society presented Ron with the 2010 Innovation Award.

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Language
The workshop is taught in English. That said, we will be developing teaching materials and featuring sites in multiple languages. Look for the Maori language lessons and we'll be brushing up on our German, Estonian and Spanish skills as well!

Assignments
Assignments are designed to develop core skills and to build a high trust environment. Assignments are made throughout the workshop, putting concepts into practice. They document the learning environment and encourage others.

Recommended Listening
[|the power of tinkering] - By Design introduces you to John Seely Brown, the co-author [with Douglas Thomas], of A New Culture of Learning: Cultivating the Imagination for a World of Constant Change. In this new book John Seely Brown is particularly interested in the idea of TINKERING. He suggests one of the best 'tinkering' models is the architectural studio - the place where students work together trying to solve each other's problems, and a mentor or master can also take part in open criticism. Find out why this is a model for us all.

Features Manteniendose en el Mercado sin Perder el Objectivo

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indigenous culture biodiversity conservation ecotourism responsible travel Local travel ||  || indigenous culture biodiversity conservation ecotourism responsible travel Local travel || [] [] || indigenous culture biodiversity conservation ecotourism responsible travel Local travel || [|Planeta.com] [|Facebook] August announcement || [|como poner tus fotos en linea] || [] || Post photos to an album, add to relevant groups, create your own groups, favorite other photos, comment or create a gallery || What are favorite examples of Flickr used to protect and promote ... indigenous culture biodiversity conservation ecotourism responsible travel Local travel || [|Aivar] [|Ron] [|Carol] - 14 photos [|Claude] - 163 items, 6 albums [|Marie] [|Ecotourism Europe] 30 members, 118 items || indigenous culture biodiversity conservation ecotourism responsible travel Local travel ||  || > [|Tallinn] || indigenous culture biodiversity conservation ecotourism responsible travel Local travel || [|Ruukel] 977-957-45 [|Marie] 57-131-16 [|Claude] 5-6-1 [|Carol] 7-25-2 [|Ron] 203-649-57 || indigenous culture biodiversity conservation ecotourism responsible travel Local travel || [|itbw playlist] [|workshop21 playlist] [|European Ecotourism] || indigenous culture biodiversity conservation ecotourism responsible travel Local travel || Conversations ||
 * || **Toolkit** || **Wiki** || **Website** || **What you can do** || **Drawbacks** || **Social Web (Stats as of July 2010)** ||
 * [[image:http://t3.gstatic.com/images?q=tbn:cta_TUjNwrFG5M:http://letsgodynamic.com/images/public/wordpress.jpg width="129" height="129"]] || Blogs || [|blog responsibly] || [] || Tell a story, show your expertize || What are favorite examples of blogs used to protect and promote ...
 * [[image:http://t1.gstatic.com/images?q=tbn:vvCdINhNUR-rgM:http://informaticaellacuria.wikispaces.com/file/view/delicious.jpg/73670357/delicious.jpg width="126" height="95"]] || Delicious ||  || [] || Put bookmarks in a searchable place || What are favorite examples of Delicious used to protect and promote ...
 * [[image:http://www.hablayapanama.com/images/facebook.gif width="125" height="38" link="http://www.facebook.com"]] || Facebook ||  || [] || Document professional work, create a Fan Page for your business. Participate in relevant groups, Join [|Planeta group] || What are favorite examples of Facebook used to protect and promote ...
 * [[image:http://www.hablayapanama.com/images/flickr-icon.gif width="100" height="31" link="http://www.flickr.com"]] || Flickr || [|how to put your photos online]
 * Groups**
 * [[image:http://farm4.static.flickr.com/3088/2903816793_8bee463796_m.jpg width="144" height="41" link="http://www.slideshare.com"]] || Slideshare ||  || [] || Review and rate presentations. Post your own presentations. || What are favorite examples of Slideshare used to protect and promote ...
 * [[image:http://farm3.static.flickr.com/2739/4395115252_ef0540de55_m.jpg]] || Trip Advisor ||  ||   ||   ||   || * [|Estonia]
 * [[image:http://www.hablayapanama.com/images/blog/twitter.gif width="130" height="31" link="http://twitter.com"]] || Twitter ||  || [] || Brief the world and learn what's news || What are favorite examples of Twitter used to protect and promote ...
 * [[image:http://www.hablayapanama.com/images/you-tube-icon.gif width="88" height="42" link="http://www.youtube.com"]] || Youtube ||  || [] || Create account, comment on videos, create your own channel || What are favorite examples of YouTube used to protect and promote ...
 * [[image:http://forum.planeta.com/styles/prosilver/imageset/site_logo.gif width="139" height="52" link="http://forum.planeta.com/index.php"]] ||  || [|planeta forum tips] || [] ||   || What are favorite examples of the Planeta Forum used to protect and promote ...

worksheets
[|are we on the same channel?] [|can we develop a partnership?] [|tags and hashtags]

Wiki
web2

BuzzwordBingo
Biodiversity Climate Change Conversation Digital Natives Engagement Freemium Hashtag Hyperlocal Indigenous Integration Local Marketing OST Responsible tourism Who's Who

Links
http://groups.yahoo.com/group/planeta/message/757 http://groups.yahoo.com/group/green-travel/message/5854 http://www.s8.createphpbb.com/ecotourism/viewtopic.php?t=470&mforum=ecotourism

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Misc
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How to ... [|create a playlist on youtube]

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Please Be Active
Reading is the easy part. We're also asking participants to actively use a few of the social web channels.

Kudos
http://www.travelmole.com/stories/1143542.php

Editing
[|Events]

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