destinate

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related: marketing, south africa

Mariëtte du Toit-Helmbold established Destinate -- [|http://destinate.co.za] -- after a tenure of almost 10 years as the CEO of Cape Town Tourism. She now works with other brands and destinations within and beyond South Africa to unlock their full potential, applying what she has learned and her passion for innovative, people-centered marketing and tourism.

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[|@MariettedTH] [|@Destinate_co]

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Quotes
Tourism should not only be concerned with attracting visitors to our shores, but more importantly be recognised and used effectively as a vehicle to improve the lives of the people who live here. Tourism will only weather the storms of global financial, political and environmental uncertainty, if it is to appeal to a number of different markets through well-packaged, quality-driven tourism propositions in several source markets, new markets and within our own domestic market. http://www.destinate.co.za/blog/entry/socio-economic-shifts-demand-increasingly-dynamic-responses-from-the-global

Blog http://www.destinate.co.za/blog/entry/cities-the-new-super-brands-of-destination-marketing

"Livable cities are more desirable destinations.." A blog post I wrote for [|Destinate]

http://www.destinate.co.za/blog/entry/liveable-cities-are-more-desirable-destinations#.UjlMuMamiSo