engagement

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Encouraging Engagement
related: storytelling, how green is your eco conference? flickr: [|engagement] slideshare: [|engaging events] (45,000+ views), [|upgrade your world] (17,000+ views), [|levels of engagement] clipboard: [|engagement] editing: [|encouraging engagement]

//**Engagement** = Meaningful interaction//

Essay
One of the greatest challenges for those working in conservation and tourism, economic development and job creation is that of engagement - how to communicate, interact and listen to locals and how to avoid fatigue over the rough patches. Engagement fatigue. Critical if we wish to encourage sustainable practices. Engagement (aka 'meaningful interaction') needs to be central to our work, not an add-on. We need an engagement strategy as much as any communication strategy. How will we collaborate?

We can come to agreements easily enough but getting work done requires collaboration and continuity that is often missing in a world with a short attention span. How many aspirational documents do not deliver practical actions?

If we want meaningful change, we have to engage. At a personal level, it's being mindful and empathetic. Just how do we achieve a creative, passionate and storied participation in the world? If we don't factor long-term continuity or sustainability into the equation, it will be impossible to create buy in. Activism yes, but it needs to be a sustained activisim. A 'click here' and 'support the cause' mentality -- aka 'clickvitism' -- is not the same as building long-term relationships.

So we ask ... how do you measure your engagement in activities organized by others and how you try to engage others in your work? We'd like to consider whether engagement (online and off) can be measured. Are we missing the mark by waiting for good things to be served up on a platter instead of going out and improving the relations and experiences shared with others?

We are not going to hear each other's stories if we have our headphones on ... or if we don't learn one another's language?

RT Week
How engaged do you plan to be during Responsible Travel Week? Curious about the topic. (Example: I plan to observe) Interested in the topic. (Example: I plan to share information and ask questions) Passionate and energetic about the topic. (Example: I plan to create a local event or host a live video) Passionate but laidback about the topic. (Example: I plan to watch the video conversations)

Levels of Engagement
Thank you all for your attention, creativity, generosity, curiosity and empathy. Gracias a todos por su atención, la creatividad, la generosidad, la curiosidad y la empatía.

- Susan Sontag || - Maya Angelou || - Mexican Proverb || - Tim Minchin, [|Life Lessons] || - Dorothy Parker ||
 * || **Attribute** || **Fave Quote** ||
 * media type="custom" key="22221348" || Attention || Pay attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.
 * media type="custom" key="22221102" || Creativity || You can’t use up creativity; the more you use, the more you have
 * media type="custom" key="22221376" || Generosity || La generosidad nos enriquece. (Generosity enriches us.)
 * media type="custom" key="25001258" || Empathy || Empathy is intuitive, but is also something you can work on, intellectually.
 * media type="custom" key="22221106" || Curiosity || The cure for boredom is curiosity. There is no cure for curiosity.

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Interaction and Engagement
What is the difference between interaction and engagement?

If we want to better understand the concepts, we need examples, translations and more conversations that dare ask 'what is mutually beneficial in the long run?' That ought to be the goal of our separate interactions and warm fuzzies of being engaged.

Buzzword Bingo
90-9-1 - activism - attached - attention - behavior - bums on seats - clickvitism - comments - competition - concentric circles - conscious - contest - coopetition - curiosity - detached - digital inclusion - education - **engagement** - feedback loops - freemium - flow - games - generosity - impact - impactful - interaction - involvement - lateral thinking - listening - longtail - measure - mindful - mindfulness - nature - partnerships - ranking - reach - relationship - sharing - stats - storytelling - tick the boxes - waking up

Measuring Engagement
How to measure engagement with your website readers? Consider how specific individuals connect with your site. Fill out the following chart and add up the points.


 * Read || x || x || x ||  || 3 points ||
 * Recommend || x || x || x ||  || 3 points ||
 * Email || x || x || x ||  || 3 points ||
 * Face-to-Face ||  ||   ||   ||   ||   ||
 * Comment || x || x || x ||  || 3 points ||
 * Write || x || x || x || x || 4 points ||
 * Co-Create || x || x || x || x || 4 points ||
 * Pay || x || x || x || x || 4 points ||
 * Donate || x || x || x || x || 4 points ||

Slideshare
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Quotes
There is a difference between bums on seats and minds in gear. - Philip Adams, [|The Future of the ABC]

It doesn't take all of us. It only takes all of some of us. John Wilbanks: [|Let’s pool our medical data]

What unifies a movement? After we go home from the demonstration, are we still a movement? Only if we're grounded in a shared vision … Having a vision means we have some fundamental idea of how we want the world to be … A movement articulates something for the future … It's not enough to express our individualities. What kind of a world do you want for everybody? And how can that world be demonstrated? - Michael Ventura, [|Letters at 3AM]

Unless people feel they are actively involved in an experience, it's not meaningful or memorable. - [|Mariette dT-Helmbold]

With statistics showing that more and more people are finding their news via their social networks, it has become more important than ever to provide a relevant, timely social media service. Mainstream media have taken various approaches to this, ranging from a fully automated feed, through to having a social media editor/producer who posts updates. We've taken this a step further at ABC News by integrating the tweeting duties with the main news desk, so the people sending the tweets are the people crafting the top stories collection on the ABC News website. - ABC News, [|clicks-no-substitute-for-engagement]

Thank you for watching. - Popular expression

The idea is that by getting users to do a little bit of work, they’re more likely to come back for the pay-off on that work. In a digital world where we’re told you need to make everything super easy for the user, this can be a little counter intuitive. But if you’ve been sucked into a good sales funnel recently, you would have seen the same principle at work – whether it’s taking a car for a test drive or filling out a questionnaire – this investment in your time is there to lock you in. - Matt Rowley, [|What makes Minecraft so addictive] [|@MattRowley]

What are you going to so that you can arrive on your deathbed 50 years from now with a big grin on your face that says 'lord sakes that was a ripper. that was a good life well lived.' For me that means engaging meaningfully with what I think I am here on the planet to do. - [|Petrea King], Bush Telegraph

I wish the unengaged people would stop telling us how unengaged they are. They are as irritating as people talking about being bored. Find something interesting. Be interesting! - Conversation

Translating: What do you value: bums on seats or minds and hearts in gear?
Spanish: ¿Qué valoras: los vagabundos en asientos o mentes y corazones en marcha? Swedish: Vad värdesätter du: bums på platser eller sinnen och hjärtan i redskap? Maori: He aha e haafaufaa koutou: bums i runga i ngā tūru ranei hinengaro me ngakau i roto i te taputapu?

Translating: Are we on the same channel?
Spanish: ¿Estamos en el mismo canal?

Worksheet: Are we on the same channel?

 * || Facebook || Flickr || Foursquare || Google+ || LinkedIn || Slideshare || Twitter || YouTube || Wiki || Other ||
 * Are we on the same channel? ||  ||   ||   ||   ||   ||   ||   ||   ||   ||   ||
 * To what degree are we engaged? ||  ||   ||   ||   ||   ||   ||   ||   ||   ||   ||

Worksheet: How deep is your engagement?
Retweet || Favorite ||  ||   || MT || Add to list ||  ||   ||
 * || Facebook || Flickr || Foursquare || Google+ || LinkedIn || Slideshare || Twitter || YouTube || Wiki || Other ||
 * Light || Like || Favorite ||  || +1 ||   ||   || Like
 * Medium ||  ||   || Add to list ||   ||   ||   || Reply
 * Strong ||  ||   || Visit ||   ||   ||   ||   ||   ||   ||

To what degree are we engaged?
Spanish: ¿A que nivel estamos comprometidos?

Translating: Engage! Upgrade your world by making the most of old-school allies and the expanding universe of the social web.
Spanish: Participar! Actualiza tu mundo, haciendo la mayor parte de los aliados de la vieja escuela y el universo creciendo de las redes sociales

Ways to measure
On a wiki, you can check out how many times a page has been edited. On a blog, you can count the number of comments or links to the blog.

On the Ground
How do Spanish language schools create venues that connect students and locals? How do hotels that offer wi-fi connect with their guests via Facebook, Flickr and other social web tools? What are the non-wired ways of connecting locals and visitors?

Elsewhere on the Web
http://museumtwo.blogspot.com/2014/09/what-are-your-engagement-goals.html - [|@ninaksimon] http://www.cmo.com/articles/2014/9/16/customer_engagement_.html [|Participation Inequality: Lurkers vs. Contributors in Internet Communities (Jakob Nielsen's Alertbox)] [|Terms of engagement] [|Engagement is (not) made to measure - nfp 2.0] [|what the research says about increasing engagement] [|Stanford researchers: Sustained engagement is a challenge for ResearchKit app]

ED: Who //weren't// we looking for?
Product-hawkers, jargon-junkies, dullards, wafflers, motivator wannabes, self-promoters, spouters of new-age fluff. http://www.ted.com/about/conferences/past-teds/ted2013-talent-search

Questions
How do we measure the impact of the social web? How do we measure the impact of environment conservation strategies? How is the word 'engagement' translated into other languages? What incentives do we provide others to get involved?

[|Terrible Public Engagement] Don't forget Short Notice. Announce you are arriving in the community with as little time as possible. This works quite well for consultants and academics who can complain they did not know how to make contact until they were already there. If you are a government office, issue 'Request for Proposals' within two weeks. This keeps the pesky informed outsiders outside the circle of influence and if you let your friends know with a whisper ahead of time, they have a leg up.

videos
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Cue Yourself! Artwork
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Photos
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Embedded Tweets
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