why

media type="custom" key="29527795" align="right"Why
related: why not, questions

Asking people 'why' they are doing things is the key to storytelling. We can answer for ourselves or try to get others to articulate their stories, using 'why' as a starting point.

On the Green-Travel list [|Marcus Endicott writes]: "I have a new philosophy about e-commerce websites, and that is they are akin to VENDING MACHINES - put money in and get something out; but, I'm not going to put money in unless my confidence is INSPIRED. What inspires me on an About page is the human backstory, not a novel but a teaser; I want to know WHO is behind a given company, and WHY they are doing what they do. The era of corporate anonymity is finished - people just don't buy it anymore."

Simon Sinek
[|Simon Sinek website] [|Start with Why] [|Simon_Sinek - Wikipedia] media type="youtube" key="u4ZoJKF_VuA" width="420" height="315"