AustraliaSurvey

Australia Travel Survey
Australia

In 2007 Planeta.com conducted the Australia Travel Survey to assess what travelers want from a trip and what locals recommend to visitors. This feature summarizes key findings and will be presented to colleagues in early 2008.

BACKGROUND
Planeta.com conducted a number of country-specific reader surveys. Other countries profiled include [|New Zealand], [|South Africa] and [|Venezuela].


 * Do you live in Australia?**

Yes 66.7% (14) No 33.3% (7)


 * Age**

13-20 years 0.0% 0 21-30 years 38.1% 8 31-40 years 23.8% 5 41-50 years 19.0% 4 51-60 years 19.0% 4 61-70 years 0.0% 0 71-80 years 0.0% 0


 * If you answered 'no' to the last question and you do not live in Australia, are you planning a trip to Australia?**

Yes, in the next six months 28.6% 2 Yes, in the next year 28.6% 2 Yes, not sure when 28.6% 2 No 14.3% 1


 * For visitors, what was the primary reason in which you decided to visit Australia?**

Discount airfare 0.0% 0 Personal recommendation from someone who had been to Australia 33.3% 2 Travel show 0.0% 0 Travel agent 0.0% 0 Other website 50.0% 3 Magazine article 0.0% 0 Television program 0.0% 0 Television advertisement 0.0% 0 Book 16.7% 1


 * For visitors, how are you traveling?**

Traveling alone 50.0% 4 Traveling in a couple 25.0% 2 Traveling with friends 25.0% 2 Traveling in a tour group 0.0% 0


 * For visitors who are planning a trip - How long do you plan to travel in Australia?**

1 or 2 days 16.7% 1 3 days - 1 week 16.7% 1 1 week - 4 weeks 33.3% 2 5 weeks - 3 months 33.3% 2 More than 3 months 0.0% 0


 * For Australians and visitors alike -- what are the first five things (icons, places, etc.) that come to mind when you think about Australia?**

Great Barrier Reef, Sydney Opera House, The Outback, unique wildlife, Great White Sharks Sun, 11/18/07 3:25 PM

Real wilderness, unique wildlife, great beaches, Great Barrier Reef, Sydney Harbour Thu, 9/20/07 6:32 PM

Uluru, Great Barrier Reef, Oprah House, Bondi, Rain Forest Thu, 9/6/07 7:55 AM

nature, iconic landscape, aesthetics, fauna, beaches Tue, 8/14/07 1:12 AM

Uluru; Barrier Reef; Sydney Harbour; Steve Irwin (ugh!); great beaches Mon, 8/13/07 9:13 PM

Outback, Sydney Harbour, Great Barrier Reef, South Australia,Ningaloo Mon, 8/13/07 8:10 PM

Great Barrier Reef, Indigenous people, kangaroos, (Unique wildlife, Uluru, Kakadu Tue, 8/7/07 10:16 PM

Beaches, exotic fauna (kangaroos, koalas, etc), the outback, Opera House and Uluru Wed, 7/25/07 6:26 PM

Aboriginal history and culture, seaside, desert, sydney harbour, blue mountains Tue, 2/6/07 10:06 PM

Indigenous sites / heritage, Central Australia, Blue Mountains, Great Barrier Reef, Opera House, Tue, 2/6/07 1:41 AM

my family who are there, aboriginal australia and racism, human rights violations, aboriginal courage, Ocean.!! Sat, 2/3/07 7:00 AM

Aussie Characters (friendly locals) Wide open skies/open landscapes Great Barrier Reef Outback Wildlife Wed, 1/24/07 10:35 PM

Sydeny Opera House, Sydney Harbour Bridge, Manly Ferry, Eucalypt trees, bird species Thu, 1/18/07 7:26 PM

Aboriginal people and their history, Aboriginal culture, outback scenery, Sydney harbour, Wed, 1/17/07 8:30 PM

View of Sydney Harbour with Sydney Harbour Bridge and the Sydney Opera House, Uluru, Great Barrrier Reef, surfbeaches (Sydney, Gold Coast), Australian War Memorial in Canberra Fri, 1/5/07 2:04 PM

Great Barrier Reef, Kangaroos, Uluru, Sydney, Outback Tue, 12/5/06 3:55 PM

marsupials, eucalypt forests, isolation from other world regions, outback, ancient Indigenous culture Sun, 12/3/06 10:50 PM

Sydney, kangaroos/koalas, Uluru, Great Barrier Reef, Red Center Fri, 12/1/06 7:37 PM

Beaches, marine life Wed, 11/29/06 9:43 AM

Kangaroos Koalas Barrier Reef Sydney Opera House Opals Wed, 11/29/06 3:21 AM


 * On a scale of 1-5 (1 being the least, 5 being the most) please rate how much you use the following references when seeking information and travel tips.**

Guidebooks 18.8% (3) 6.3% (1) 6.3% (1) 6.3% (1) 62.5% (10) 3.88 Newspapers 56.3% (9) 31.3% (5) 0.0% (0) 12.5% (2) 0.0% (0) 1.69 Magazines 35.7% (5) 28.6% (4) 14.3% (2) 21.4% (3) 0.0% (0) 2.21 Personal Contacts 0.0% (0) 12.5% (2) 25.0% (4) 25.0% (4) 37.5% (6) 3.88 Radio 68.8% (11) 18.8% (3) 6.3% (1) 0.0% (0) 6.3% (1) 1.56 Web 0.0% (0) 5.9% (1) 17.6% (3) 17.6% (3) 58.8% (10) 4.29 Television 33.3% (5) 40.0% (6) 26.7% (4) 0.0% (0) 0.0% (0) 1.93


 * On a scale of 1-5 (1 being the least and 5 being the most) rate your interest in the following activities you would like to experience in Australia:**

Buy crafts 35.3% (6) 29.4% (5) 23.5% (4) 0.0% (0) 11.8% (2) 2.24 Visit aboriginal people 5.3% (1) 10.5% (2) 5.3% (1) 26.3% (5) 52.6% (10) 4.11 Visit a park or protected area 0.0% (0) 0.0% (0) 0.0% (0) 16.7% (3) 83.3% (15) 4.83 Taste local food and drink 0.0% (0) 11.8% (2) 11.8% (2) 17.6% (3) 58.8% (10) 4.24 Go biking 11.8% (2) 23.5% (4) 29.4% (5) 5.9% (1) 29.4% (5) 3.18 Go snorkeling or scuba diving 0.0% (0) 5.9% (1) 11.8% (2) 11.8% (2) 70.6% (12) 4.47 Visit a museum 5.9% (1) 11.8% (2) 35.3% (6) 29.4% (5) 17.6% (3) 3.41 Attend a sporting event 29.4% (5) 41.2% (7) 17.6% (3) 5.9% (1) 5.9% (1) 2.18 Visit local wineries 17.6% (3) 11.8% (2) 17.6% (3) 29.4% (5) 23.5% (4) 3.29 View contemporary art 16.7% (3) 38.9% (7) 22.2% (4) 16.7% (3) 5.6% (1) 2.56 Go bird watching 29.4% (5) 23.5% (4) 5.9% (1) 11.8% (2) 29.4% (5) 2.88 Go rock climbing 23.5% (4) 17.6% (3) 41.2% (7) 5.9% (1) 11.8% (2) 2.65 Go caving 29.4% (5) 23.5% (4) 29.4% (5) 5.9% (1) 11.8% (2) 2.47 Go rafting or kayaking 5.9% (1) 5.9% (1) 11.8% (2) 58.8% (10) 17.6% (3) 3.76 View traditional medicine 27.8% (5) 27.8% (5) 11.1% (2) 22.2% (4) 11.1% (2) 2.61 Visit a craft workshop 38.9% (7) 27.8% (5) 22.2% (4) 5.6% (1) 5.6% (1) 2.11


 * What other activities rank high on your 'to do' list?**

cage diving with Great White Sharks Sun, 11/18/07 3:25 PM

Sail on Sydney Harbour or Pittwater (northern Sydney), surf Australian beaches, mountain bike in the bush, go horse riding in the Snowy Mountains, go bushwalking in the Blue Mountains, go four-wheel driving in the outback Thu, 9/20/07 6:32 PM

Climb Sydney Bridge, Visit Western Australia, Kimberly Thu, 9/6/07 7:55 AM

visiting a beach Tue, 8/14/07 1:12 AM

Camping Mon, 8/13/07 9:13 PM

Swimming with whale sharks at Ningaloo Katherine Gorge Kakadu Daintree Rainforest Mungo Mungo National Park Houseboat on Murray River Mon, 8/13/07 8:10 PM

Experiencing the 'true local' atmosphere - events and other community events Tue, 8/7/07 10:16 PM

Dolphin/whale watching surfing walking/trekking learn about wildlife and flora Wed, 7/25/07 6:26 PM

bush walking, supporting local indigenous people and local environmental activities Tue, 2/6/07 10:06 PM

Walking in National Parks, Camping, Concerts, Beaches Tue, 2/6/07 1:41 AM

Bushwalking Scenic Drives Native Wildlife viewing/spotlighting Learning about fauna & flora (guided tours) Wed, 1/24/07 10:35 PM

beachgoing, swimming, tours by boat/ferry, good local bookshops, zoos/animal parks, music/live performances Fri, 1/5/07 2:04 PM

Visiting natural attractions (that may not necessarily be in protected areas) Tue, 12/5/06 3:55 PM

viewing wildlife, canoeing, horse-riding, swimming with whale-sharks Sun, 12/3/06 10:50 PM

REFERENCE
[|Results on Survey Monkey]