benchmarking

Benchmarking Communication and Conversation
related: communication, web2

If we compare communication strategies, engagement of local and visiting players, the depth of social media strategies, how well do government institutions fare in terms of communicating current news and options for conservation and responsible travel?

This in across-the-board review of international, national and local government websites? Are events announced online well in advance? Are summaries published afterward? Do government officials offer rss news feeds?

Benchmarking
The following is a rough draft outlining how various actors could be evaluated in terms of their communication. If we use [|benchmarking] -- the process used in management in which organizations evaluate various aspects of their processes in relation to the best practice, usually within their own sector -- we can assess the players, a critical tool for those interested in effective communication in responsible travel and ecotourism.

Players - Who are you evaluating?
Government Universities Consultants Journalists/Media Conference organizers

Checklist - Choose as many as apply
Reports available in print Reports available online Organize public events Participation in events organized by others Participation in online events organized by others

Web 1.0
Website About us section Updated how often?

Web 2.0 Toolkit - Choose as many as apply
Facebook Flickr RSS Twitter Wiki YouTube

Related Essays
Toward Effective Communication in Responsible Travel and Ecotourism Ecotourism Spotlight Award tourismportals communication jointheconversation storytelling