neo

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See https://en.wikipedia.org/wiki/Ross_Honeywill http://www.neogroup.net/ http://www.neogroup.net/NEOs/IntroducingtheNEOtypology/tabid/76/Default.aspx

Elsewhere http://dictionary.reference.com/browse/neo

The NEO typology utilizes 194 attitudinal, behavioral, and spending variables to identify the most valuable consumers in the economy. There are two fundamentally different types of consumers in society: NEOs (& Evolving-NEOs) and Traditionals

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