relevance

Relevance
related: buzzword bingo

Relevance = important to the matter at hand

Essay
It seems odd that as readers we are asked more frequently whether an ad is relevant to us moreso than a news article or event.

Wikipedia
http://en.wikipedia.org/wiki/Relevance

On Wikipedia, ** [|relevance] ** is simply whether a fact in an article is useful to the reader and is within the [|scope] of the article. If a fact is not relevant to the topic of the article, it should not be mentioned in that article.