parksweb2

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Parks and Tourism Webinar: Improving Communication Skills on the Social Web
related: parks, TAPAS slideshare: [|Parks and Tourism Webinar] storify: [|parksweb2] youtube: [|parks playlist] worksheet: [|parks toolkit] suggested hashtag: [|#parksweb2] (more info about tags and tagging) editing: [|Parks]

The Parks and Tourism Webinar is a online workshop facilitated by Ron Mader.

Objective: Developing digital literacy and information sharing among managers, consultants and providers of tourism services in parks and protected areas.

How much does it cost?
pwyw

How to apply?
Please register

Schedule
Flickr, Google+, Slideshare, Twitter, YouTube, Wikipedia Upload photos to Flickr Upload videos to YouTube Upload presentations to Slideshare Edit Wikipedia Bonus Points: Announce an event on Facebook ||  || Announce photos, videos and presentations on Twitter ||  || Create a Twitter list Create a Pinterest album Create a Flickr gallery ||  || Questions? ||  ||
 * **Week** || **Buzzwords** || **Challenges** || **Examples** ||
 * Webinar || Create || Create an account on one or more of the following:
 * || Share || Share photos on Flickr Groups
 * || Curate || Create YouTube playlist
 * Post-Webinar || Experiential learning || What worked?

What are the benefits of formal registration?

 * Course participant websites and channels are featured on this page and in related tweets. What we learn we share in real time.
 * By the end of the course participants will be more skilled in social networking and how to integrate services with one another.
 * Participants are eligible to co-teach the webinar as a local workshop with Ron on the ground in their local community or with Ron's participation via Google Hangout.

What is the timing for the course?
The workshop takes place over three days (in sequence or spread over two weeks).

Each day, homework assignments will be given in an email and on twitter. Special tutorial sessions will be scheduled with parts recorded and uploaded as a an audio podcast or video screencast. We recommend at least three google hangouts or skype calls during the webinar.

We recommend that participants budget time for their assignments - minimum 15 minutes a day or up to 1 hour/day if you want to get stuck in. Whatever you decide, budget the time necessary. Please note that you do not have to register for each channel, only the ones that are of greatest interest. Also, if you miss a day, there's no penalty! You can plan ahead or catch up accordingly.

Each week we are focusing on multiple social web channels but used in different manners. Week One will look at what you can create, share and curate. Week Two answers any questions brought up in Week One. Those who complete this webinar will have developed a practical, working knowledge of how to communicate using the ever expanding universe of the social web.

Why is digital literacy important?
Professionals working on tourism and protected areas need to be effective communicators and this includes digital literacy. The challenge lies in the technological revolution in the past ten years. What was prohibitively expensive a decade ago is commonplace on a cellphone today. The internet, and social networking sites are increasingly used to share information in a lively, timely fashion. The Parks and Tourism Webinar will be of most use to professionals who need some assistance with the Social Web evolution. The workshop creates a safe and fun environment to improve skills and engage with others using the Web in new and inspiring ways.

Whether you need to promote events, sell tours, develop case studies, collaborate with colleagues, this workshop will help give you the proper nudge in developing web literacy. The workshop is a simple, inexpensive and a productive use of your time. We focus on strengthening core skills and developing a healthy web presence for your work.

What will be included in the workshop?
Participants will review and tinker with (hands on keyboard please!) more than a dozen social web channels, including blogs, Facebook, Linked-In, Flickr, Google+, Slideshare, Twitter, TripAdvisor, Wikipedia, wikis and YouTube. We also focus on specialty websites including Ecoturismo Genuino and ProtectedPlanet.net.

Instruction takes the form of emails, tweets as well as arranged google hangouts or skype calls. assignments and recommendations posted on Twitter. During the workshop the [|Parks Webinar Slideshare presentation] will be updated to document what the participants created and shared.

Regarding the assignments, you don't have to do them all, but please do something. Start with what's simple first.

Who is this course designed for?
The webinar is open to professionals working on tourism and protected areas. Pros include protected area managers, tourism operators, owners of businesses working in tourism and conservation, guides, academics, representatives of NGOs or consultants. One of the target audiences is the 40+ generation who are trying to put their head around the social web. In particular, Ron extends a cordial invite to long-time colleagues!

How do I prepare for the training?
Register for the channels you plan to use and write down your id and password! As the beginning of the workshop participants are asked to modify and fill out the '[|Storytelling Now]' worksheet to focus on the topics of greatest interest and to identify practical actions. This should be discussed in real-time via a google hangout. Also please add a star to the image and print the [|Parks Web Worksheet].

You can also review some of Ron's mega overviews and conference presentations connecting the social web and tourism. These are archived on Slideshare: [|We Suck @ Collaboration] (47,000 views) [|Global Perspective of Ecotourism] (15,000 views) [|Storytelling Now] (19,000 views) [|Upgrade your world] (9,000 views) [|Parks Web]

The basic point to stay focused on key topics, aka stories of interest to you. Then figure out your allies, those local and international connections who can keep the momentum moving forward. Then we take a deep look at the Web channels, applying the core skills and practicing some exercises so that you get an idea of how these channels work from the inside.

Before the workshop, register for an account on Flickr. Please add a star (or more) to [|Ron's photos] so that you're on my Flickr radar. Bonus points if you can upload pictures of the following: a local tree, roots, seeds, local food, local museum, city park, your desk ... or something less tangible: silence, inspiration, hyperlocal, awesomeness.

And during the workshop?
During the workshop, be engaged and review this page at least once per day. Put into practice the tools. If you have questions, email Ron or better yet, post your query direct on Twitter.

We would also like to stay in contact for the next //six months// so you can let us know if you have any further questions or new online materials that we can feature on this page.

Why are we offering the course?
We want to provide tools that will help people working on tourism and protected areas with. . ..
 * Easy to use + accessible means of communication among protected area managers, tourism operators and tourists
 * Mechanisms to share Information on what's new and exciting in tourism in protected areas
 * Tools to promote sustainable and responsible tourism - as a traveller, a protected area manager, or a business
 * Links between protected areas + online booking platforms
 * Links between protected areas, their tourism facilities and services, attractions and travel advice platforms (e.g. TripAdvisor)
 * Tools to collect of information on tourism experiences and visits using [|ProtectedPlanet.net]
 * Tools to provide technical assistance on tourism and protected areas - e.g. online Q&A; resource library; links to experts; links to tools/training materials - to park managers and tourism operators

Do I have to pay?
Yes, for formal participation.

Informal Participation
Informal participation is free! Keep an eye on this page. You are encouraged to upload photos to Flickr and tweet about parks on Twitter.

Participants
[|twitter] || [|Foursquare] [|twitter] ||
 * **Participants** || **Website** || **Social Web** ||
 * Glen Hvenegaard || http://www.augustana.ualberta.ca/profs/gth || [|twitter] ||
 * Lee Pagni || http://studiomundo.com || [|flickr]
 * Anna Spenceley || http://www.anna.spenceley.co.uk || [|slideshare] ||
 * Jimmy Young || http://trctourism.com || [|flickr]

Testimonials
I found the webinar increased my overall knowledge and understanding of social media, exposed me to new products and has given me ideas for better promoting our business and for assisting tourism industry clients. - Jimmy Young

media type="custom" key="10600738" media type="custom" key="10511894" || ===Monday===
 * || ===Dates=== || ===Social Web Channels and Activites=== ||
 * media type="custom" key="10465470"

Conversation Flickrverse Freemium Friends Like Story telling Webinar || Blogs
 * Buzzwords:**
 * Comment on [|Ron's blog]
 * Check out Parks Victoria [|Alpine Blog]
 * Check out AfrikaT's news about [|Cape West Coast Trails]

Facebook
 * [|Introduce yourself in the event]
 * Check out the [|Tourism and Protected Areas Specialist Group]
 * Like the [|Planeta page]

Flickr
 * View [|World Parks] and [|City Parks], add a star to images you like, share photos in the groups
 * Add a star and download the [|Parks Web Toolkit]
 * Galleries: See [|examples], create your own park gallery (other people's photos that you like)
 * Check out the [|IUCN Web]
 * Create a [|photo session]
 * Edit your buddy icon (avatar) and profile
 * Check out [|recent activity]

Twitter > Ask questions about the workshop including @ronmader
 * Follow [|Ron]
 * Tweet this page (there's a button in the left-hand column of this and every Planeta Wiki and Planeta.com page)
 * Edit your personal icon (avatar) and profile

Integration Exercise media type="custom" key="10616438" media type="custom" key="10521278" || ===Tuesday===
 * On a Flickr photo, click the Facebook and Twitter icon ||
 * media type="custom" key="10465494"

Anti Social Networking Livestreaming Playlist Read Write Culture Wikification || Slideshare
 * Buzzwords:**
 * Favorite the [|parks web], add a comment. If you would like, download the presentation.
 * Check out the number of views for [|Ecotourism Africa]
 * Check out [|What's a Wiki]
 * Check out [|Fluker Posts]
 * Register on [|Slideshare]
 * Upload a document or presentation.

Wiki
 * Consult the [|history of this page]. How many times has it been edited?
 * Check [|this wiki's stats]
 * Check out Wikispace's guide to editing a page
 * Register on [|Wikipedia]
 * Check out the [|What's a wiki presentation] on Slideshare

Wordle
 * Check out (and favorite if you'd like) [|Ron's park wordle]
 * [|Create your own parks wordle]

YouTube
 * Favorite one of [|ron's videos]
 * Make your own [|parks playlist]
 * Check out the Fluker Posts [|video] and [|slideshare account]

Integration Exercise media type="custom" key="10633462" || ===Wednesday===
 * On a Slideshare presentation or YouTube video, click the Facebook and Twitter icon
 * On this wiki, click the 'Twitter' button in the left-hand column ||
 * media type="custom" key="10465502"

Citizen science Conscious Filter Bubble Silo || EcoturismoGenuino
 * Buzzwords:**
 * Check out the conversation with Allan and Ron:[| Ecoturismo + Web]

ProtectedPlanet
 * [|Check out the site]
 * Read the [|tweets]
 * View the [|video]
 * Download kmz data for viewing in Google Earth
 * Like [|ProtectedPlanet on Facebook]

Google media type="custom" key="10548496" media type="custom" key="10648044" media type="custom" key="10558580" || ===Thursday===
 * Test out [|Google Translate]
 * Test out Google+ ||
 * media type="custom" key="10465506"

Gameification Geolocation Podcast Soundscape || Foursquare
 * Buzzwords:**
 * Register and download the Foursquare app on your smartphone
 * Search for a park
 * Check in

ipadio media type="custom" key="10663990" media type="custom" key="10572644" || ===Friday===
 * Check out [|Ron's podcasts] ||
 * media type="custom" key="10465482"

Information dump Resilience Return on Involvement Tags || Delicious
 * Buzzwords:**
 * Check out the [|parks]
 * View the Delicious' [|brand new video]

LinkedIn
 * Register on [|LinkedIn]
 * [|Introduce yourself on the workshop page]
 * Join a group ([|example])

TripAdvisor
 * Register on [|TripAdvisor]
 * Rate a place you have visited
 * Search for a park
 * Create a TripWow slideshow ([|example]) ||


 * media type="custom" key="10611940" || media type="custom" key="10622662" ||

Recommended Tweets
Join us for online webinars focusing on parks, tourism and the social web! http://planeta.wikispaces.com/parksweb2 #EcoMonday

Links
[|ecoturismo genuino] [|linkedin] [|yahoo groups: planeta] [|ron mader blog]

Worksheets
storytelling: [|storytelling now],[|contando histórias ya], [|erzähle deine geschichte – jetzt!] (2012) [|web toolkit] [|how to tweet on twitter], [|what to tweet on twitter],[|como tweet en twitter] [|how to put your photos online], [|como poner tus fotos en linea]

Graphics
[|90-9-1] [|The Platinum Rule] [|Digital Literacy] [|Real Learning] [|It's fine to have recollections of the past but wisdom comes from being able to prepare opportunities for the future] [|Gameification On]

Essays
[|Skyful of Lies and Black Swans]

recommended listening
[|The power of tinkering]

recommended viewing
[|gotta share!]

Facebook
[|Parks Web Workshop] [|Tourism and Protected Areas Specialist Group]

Delicious
[|stack]

Flickr Groups
[|City Parks] [|World Parks] [|Conservation Week] (New Zealand) [|U.S. National Parks] [|British National Parks] [|SANParks] [|National Parks of Canada] [|SANParks | West Coast National Park] [|Zion National Park Photos] [|Kakadu National Park] [|Parks Australia] [|PAN Parks - Experience Europe’s Wilderness]

Flickr Challenge Make a calendar! http://bighugelabs.com/calendar.php#

Questions/Comments
How can I best use facebook to keep in touch with various groups: eg. research study participants, research networks, etc. How to embed FB sign in an email / website Keen to know how to better use this tools to promote our services, connect with clients. And also better inform communities and clients we work with. What are good examples that show using web channels supports the management of a park?

Outcomes
Among the wiki pages on this site updated with park-related info are the following guides: World Pages: Queensland, nsw, nzwild, sonora, South Africa Links, tasmania, zimbabwe USA Pages: indiana, southcarolina, texas, vermont, virginia, uswild Topical Pages: IUCN

More Slideshare
[|Fluker Post]

YouTube
http://www.youtube.com/watch?v=2C1HjeCa48s media type="custom" key="10240903" media type="youtube" key="xjjuJ6h2ovM" height="315" width="560"

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Buzzword Bingo

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