cbdcop13communication

media type="custom" key="28893806" align="right"Creation of a Global Communications strategy in support of the United Nations Decade on Biodiversity
related: cbd, cbdcop13, communication strategy

A ** communication strategy ** is process that articulates specific goals of an organization or partners with effective distance and face-to-face learning and information sharing.

How remote participants support various campaigns, including the support of the United Nations Decade on Biodiversity ...

Elsewhere on the Web
http://cectalksnature.org/members-in-action-articles/request-for-expression-on-interest-global-communication-strategy

Notice
http://www.un.org/depts/ptd/pdf/eoi11908.pdf

This notice is placed on behalf of SCBD. United Nations Procurement Division (UNPD) cannot provide any warranty, expressed or implied, as to the accuracy, reliability or completeness of contents of furnished information; and is unable to answer any enquiries regarding this EOI. You are therefore requested to direct all your queries to Secretariat of the Convention on Biological Diversity using the fax number or e-mail address provided below. Title of the EOI: Creation of a Global Communications strategy in support of the United Nations Decade on Biodiversity and facilitating communications capacity development in five national countries Date of this EOI: 14 December 2015 Closing Date for Receipt of EOI: 4 January 2016 EOI Number: EOISCBD11908 Address EOI response by fax or e-mail for the Attention of: Fax Number: E-mail Address: procurement-submissions@cbd.int UNSPSC Code: 80140000, 82140000, 82120000, 80170000, 43000000 DESCRIPTION OF REQUIREMENTS An organization specializing in strategic communications and marketing. It will have experience in the conception, design and delivery of outreach and awareness-raising strategies and campaigns. It will have a global reach in at least 3 of the United Nations regions of the world. Such a firm will have the following experience: 1) Communications experience: a) designing and launching communications and marketing campaigns; b) creating strategic communication plans for governments (at any level), and/or key governmental partners; c) environmental and sustainable development messaging; d) development of marketing and communications collateral including print, video, audio and web; e) integration of social media and website communication in such strategies; and f) graphic design and visual design experience. 2) Training experience a) Experience in designing training and capacity-building materials for strategic communications skills; b) Experience in conducting training sessions with government representatives; and 3) Subject Matter experience. Ideally, the partner should have the following subject matter experience: a) designing communication campaigns or products that have dealt with the three objectives of the CBD: the conservation and sustainable use of biodiversity and the equitable sharing of the benefits from PD/EOI/MISSION v2014-01 United Nations Nations Unies Secretariat of the Convention on Biological Diversity Canada REQUEST FOR EXPRESSION OF INTEREST (EOI) the use of genetic resources, b) sustainable development; c) social marketing and behavioural change; d) familiarity with the programme of work of Communication, Education and -Public Awareness of the CBD. Knowledge of similar CEPA programmes of other multilateral environmental agreements is also an asset. e) familiarity with key global and regional institutions engaged in supporting implementation of the CBD and related agreements is an asset. 4) International Experience a) Has worked in at least 3 United Nations regions, such as Africa, West Asia, Latin America, Europe, East Asia; and b) Has worked with at least one United Nations Agency or programme in the past. At the end of the work, the partner will have produced, in collaboration with and guidance of the secretariat a global communications strategy and framework addressing the communications and awareness-raising needs for the second half of the United Nations Decade on Biodiversity. The partner will also have worked with 5 developing country Parties, selected by the CBD Secretariat, to create, through an interactive process, a communications strategy that promotes one of the following: - The National Biodiversity Strategy and Action Plan (NBSAP) of the country - The implementation of the Strategic Plan for Biodiversity in the context of the United Nations Decade on Biodiversity In creating this global strategy, the following actions and activities will be included - SWOT analysis of communication at the mid-point of the United Nations Decade on Biodiversity, with a projection to the end of the Decade in 2020. - Review of existing communications, audiences and messaging, conducted online, telephone and/or through use of surveys - Discussions with key actors and partners, including Parties to the CBD, the CBD Secretariat, relevant international organizations, including, but not limited to UNESCO, IUCN, UNEP, GEF, the biodiversity-related Conventions, NGOs, indigenous peoples and local communities - Audience analysis, including description of key segments, and identification of priority target audiences for different entities (e.g., CBD Secretariat, Parties, stakeholder organizations) - Overarching communication goals for the CBD Secretariat, the Parties to the CBD and other UN system actors in the context of the UNDB and the Strategic Plan for Biodiversity which follow its strategic direction, vision and mission. - In the context of the overarching communication goals mentioned above, identification of target groups, their characteristics and intended behavior change as a result of communications work - On the basis of research conducted above, and the outputs of a workshop on messaging conducted in late 2015-early 2016, core messaging for the UNDB, with suggested variations, including guidance on adaptation of messaging for specific organizations and audiences, including delivery plans and guidelines. - A suggested calendar of events, including activities related to and linked with major international environmental conference and events in the years 2016 through 2020, where they are known. - Identification of communication needs for a redesigned CBD website - Visual branding guidelines for the CBD Secretariat, for Parties and other UN system actors. - Participation in and planning for teleconferences and video conferences with the Secretariat and with other actors during the project process. - The holding of an event at COP-13 A facilitative and participatory process for engaging with 5 developing country Parties to produce the following: - SWOT analysis of communication needs for the Party’s NBSAP or Biodiversity Strategy, including a review of existing communications, audiences and messaging, conducted online, telephone and/or through use of surveys - Discussions with key actors and partners, needed to implement the national strategy Audience analysis, including description of key segments, and identification of priority target audiences, their characteristics and intended behavior change as a result of communications work PD/EOI/MISSION v2014-01 - On the basis of research conducted above, core messaging including guidance on adaptation of messaging for specific organizations and audiences, including delivery plans and guidelines. An outline of an implementation plan that includes activities, events and suggested budgets. - Suggested survey methodologies for development of awareness-raising strategies by Parties and other actors (capacity building activity). - Templates, guidelines and example methodologies for creation of national awareness raising strategies, and for other common outreach activities (capacity building activity); - Guidelines for training and communication activities based on examples of awareness-raising activities carried out by Parties or other actors. (Capacity building activity) - Guidelines on the possible structure of capacity-development workshops to train communicators and engage target actors. (Capacity building activity) NOTE Information on tendering for the UN Procurement System is available free of charge at the following address: https://www.ungm.org/Public/Notice Only the United Nations Global Marketplace (UNGM) has been authorised to collect a nominal fee from vendors that wish to receive automatically Procurement Notices or Expressions Of Interest. Vendors interested in this Tender Alert Service are invited to subscribe on http://www.ungm.org Vendors interested in participating in the planned solicitation process should complete the Vendor Response Form of this EOI and send it via fax or email to Secretariat of the Convention on Biological Diversity (SCBD) before the closing date set forth above. PD/EOI/MISSION v2014-01 SPECIFIC REQUIREMENTS / INFORMATION (IF ANY) R NOTICE  Companies can only participate in solicitations of the UN Secretariat after completing their registration (free of charge) at the United Nations Global Marketplace (www.ungm.org).  As you express interest in the planned solicitation by submitting this response form, please verify and ensure that your company is registered under its full legal name with the UN Secretariat on the United Nations Global Marketplace (www.ungm.org).  We strongly recommend all companies to register at least at Level 1 under the United Nations Secretariat prior to participating in any solicitations. To be completed by the Vendor (All fields marked with an ‘*’ are mandatory) COMPANY INFORMATION UN Global Market Place (UNGM) Vendor ID Number*: Legal Company Name (Not trade name or DBA name) *: Company Contact *: Address *: City *: State : Postal Code * : Country *: Phone Number *: Fax Number *: Email Address *: Company Website: We declare that our company fully meets the prerequisites A, B, C, D, E and F, for eligibility to register with the United Nations as outlined in the paragraph 1 of the EOI INSTRUCTIONS page. Signature :_ Date:___ Name and Title :_____ PD/EOI/MISSION v2014-01 VENDOR RESPONSE FORM TO: EOI Number: EOISCBD11908 FAX: FROM: SUBJECT: Creation of a Global Communications strategy in support of the United Nations Decade on Biodiversity and facilitating communications capacity development in five national countries EOI INSTRUCTIONS 1) Registering as a Vendor with the United Nations Vendors interested in fulfilling the requirement described above must be registered at the UN Global Marketplace (www.ungm.org) with the UN Secretariat in order to be eligible to participate in any solicitation. Information on the registration process can be found at http://www.un.org/Depts/ptd. Prerequisites for Eligibility In order to be eligible for UN registration, you must declare that: A. Your company (as well as any parent, subsidiary or affiliate companies) is not listed in, or associated with a company or individual listed in: I. the Compendium of United Nations Security Council Sanctions Lists (http://www.un.org/sc/committees/list_compend.shtml), or II. the IIC Oil for Food List website or, if listed on either, this has been disclosed to the United Nations Procurement Division in writing. B. Your company (as well as any parent, subsidiary or affiliate companies) is not currently removed or suspended by the United Nations or any other UN organisation (including the World Bank); C. Your company (as well as any parent, subsidiary of affiliate companies) is not under formal investigation, nor have been sanctioned within the preceding three (3) years, by any national authority of a United Nations Member State for engaging or having engaged in proscribed practices, including but not limited to: corruption, fraud, coercion, collusion, obstruction, or any other unethical practice; D. Your company has not declared bankruptcy, are not involved in bankruptcy or receivership proceedings, and there is no judgment or pending legal action against your company that could impair your company's operations in the foreseeable future; E. Your company does not employ, or anticipate employing, any person(s) who is, or has been a UN staff member within the last year, if said UN staff member has or had prior professional dealings with the Vendor in his/her capacity as UN staff member within the last three years of service with the UN (in accordance with UN post-employment restrictions published in ST/SGB/2006/15. F. Your company undertakes not to engage in proscribed practices (including but not limited to: corruption, fraud, coercion, collusion, obstruction, or any other unethical practice), with the UN or any other party, and to conduct business in a manner that averts any financial, operational, reputational or other undue risk to the UN. For Registered Vendors: Vendors already registered at the UN Global Marketplace with the UN Secretariat must ensure that the information and documentation (e.g. financial statements, address, contact name, etc.) provided in connection with their registration are up to date in UNGM. Please verify and ensure that your company is registered under its full legal name. For Vendors Interested in Registration: Vendors not yet registered should apply for registration on the United Nations Global Marketplace (http://www.ungm.org); information on the registration process can be found at http://www.un.org/Depts/ptd. Vendors must complete the registration process prior to the closing date of the REOI. Vendors who have not completed the UNGM registration process with the UN Secretariat before the closing date of the REOI are not considered eligible to participate in solicitations of the UN Secretariat. We strongly recommend all companies to register at least at Level 1 under the UN Secretariat prior to participating in any solicitations. IMPORTANT NOTICE: Any false, incomplete or defective vendor registration may result in the rejection of the application or cancellation of an already existing registration. 2) EOI Process Vendors interested in participating in the planned solicitation process should forward their expression of interest (EOI) to Secretariat of the Convention on Biological Diversity (SCBD) by the closing date set forth in this EOI. Due to the high volume of communications SCBD is not in a position to issue confirmation of receipt of EOIs. Please note that no further details of the planned solicitation can be made available to the vendors prior to issuance of the solicitation documents. This EOI is issued subject to the conditions contained in the EOI introductory page on the UNPD Website indicated above. PD/EOI/MISSION v2014-01