brand

media type="custom" key="26020400" align="right"Brand
related: buzzword bingo slideshare: [|buzzword bingo] editing: [|Planeta.com]


 * Brand** = Set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another ([|Seth Goodin])

Also see: consumer

Quotes
Brand is a way of fooling a customer into feeling that she has entered a social contract while ensuring there is no reciprocation on part of the corporation. The customer is meant to tirelessly promote and support the brand but the brand has no duties to the customer. - Cory Doctorow, [|On copyright, corporations and creativity]

Wiki
marketing shopping

Headlines
[|outrage-over-alleged-big-game-hunting-follows-jimmy-john-s-ceo] [|When brands become uncool] [|six-word-slogan-cost-nevada-9-million]

Elsewhere on the Web
http://www.brandindex.com

RSS
rss url="http://news.google.com/news?hl=en&gl=us&q=brand&um=1&ie=UTF-8&output=rss" link="true" number="10" date="true"

Slideshare
media type="custom" key="21889458"

media type="custom" key="25636772"

Buzzword Bingo
Advertising - **Brand** - Brand Advocate - Brand Provocation - Branding - Marketing

Listen [|Your personal brand] - The art of personal branding is becoming increasingly complicated.