Who's Who
Who's Who Working on Responsible Travel and Conscious Tourism in the United Kingdom

related: europe, sustainability, who
flickrgroup: Ecotourism Europe
slideshare: Who's who in the UK (5,000+ views)
editing: England, Ireland, Scotland, Wales

We ask editors to focus first on the content and editing the text so that the descriptions are brief with working web links. Microdits please! Let Ron handle formatting during the first few volleys of edits. Better yet we can make the edit together in a real-time skype call. We welcome suggestions and new entries.

Welcome to the Who's Who of those working on responsible travel in the United Kingdom. This is a work in progress.

Criteria for Inclusion - Any UK-based organisation, group or website which actively promotes, researches, or networks and offers space for exchange of ideas on topics related to responsible travel, conscious tourism, local tourism, ecotourism, sustainable travel, ethical travel and green travel. You get the idea.

Editor: Ron Mader (see history)
With generous contributions from Gerhard Buttner, Richard Hammond



Organisations with an England or Britain focus
Social Web
Green Tourism Business Scheme (GTBS) is the national sustainable tourism certification scheme for the UK. Originally developed in partnership with Visit Scotland, it is now the only certification scheme validated by Visit Britain, through the International Centre for Responsible Tourism (ICRT).
Hidden Britain South East focuses on rural community tourism and gives free advice and support to community groups to develop tourism projects.
Royal Society for Protection of Birds promotes the protection of birds and wildlife and run 150 nature reserves with "everything from great days out for all the family with a wide range of facilities to quiet sites where facilities are minimal but the wildlife experience is not".
Sustrans offers a lot of cycling news as the sustainable transport charity. Check out the national cycle network
National Forest has a Going Green program

Natural England promotes the natural environment and its enjoyment for visitors with a Countryside code for England and Wales to promote the protection, respect and enjoyment of the Countryside.
UK Parks

Urban ecotourism

Social Web
London 21 Sustainability Network promotes community-based initiatives for a greener, healthier and more sustainable Greater London and includes a London Green Map.

The Royal Parks features information on some of London´s major parks (like Hyde Park, Kensington Gardens, Greenwich Park and The Regent´s Park) with information on probably some of the best urban parks in the world and regular events and activities.

The Thames Path is the unofficial guide to the Thames Path National Trail.

Green London works to bridge the knowledge gap between the news in the media and the scientific basis of climate change via walking tours. 10% of all Green London Tour Fees go to St Mungo’s, Putting Down Roots Project, an organic gardening project for London’s Homeless.
London Wildlife Trust is dedicated to protecting the capital's wildlife and wild spaces, engaging London's diverse communities through access to our nature reserves, campaigning, volunteering and education. It forms part of a much larger organization of 47 Wildlife Trusts in rural and urban settings.

Cycling Cities Cycling Towns is an initiative of Cycling England in an attempt to transform specific cities and towns into areas where cycling becomes a genuine option, improving the local environment, congestion and fitness.

Cornwall Sustainable Tourism Project

Web Portals

Social Web
Fringe Travel is a UK-based site which provides a space for local travel organisations to 'meet, engage, inspire!'
Greentraveller.co.uk is an online guide to green places to stay, green holidays and low impact travel. Described by The Times as "The leading British website for eco travel". In February 2010 The Green Travel List is launched in conjunction with The Guardian and supported by Forum for the Future.
Leaplocal puts travellers in touch with recommended local travel guides worldwide.
Make Travel Fair is an independent website and online platform about the global issues associated with travel, with a wide range of contributors focusing on issues such as responsible independent travel, social and environmental issues and much more.
Responsibletravel.com is a bookable site for a large number of operators chosen according to a range of environmental and social responsibility criteria. The office is based in Brighton, UK

Travelmole is an online community (editor: Valere Tjolle) for the travel industry with an important focus on sustainable travel and has a related sustainable tourism site:Vision on Sustainable Tourism
Tripbod.com is an innovative global network based on the concept of connecting locals with travelers. The founder, Sally Broom, has co-hosted responsible tourism networking events in London and elsewhere (a movement which has evolved into Fringe Travel).
Youtube - TripbodTV


Social Web
Bradt Travel Guides produce guidebooks with a well-deserved reputation for unusual destinations and for promoting sustainable travel.
Ecoescape is a publishing house focusing on eco-friendly holidays in the United Kingdom and Ireland.
Footprint provides travellers with a true understanding of the places and people they are visiting, whilst encouraging sensitivity towards local communities.
FootprintBooks twitter
Green Futures is the magazine of Forum for the Future (see below) and reports on sustainable solutions for a sustainable future including travel and transport issues.

Guardian Green Travel features many green travel ideas and travel tips in this extensive section and in February 2010 launched their Green Travel List with Greentraveller.co.uk. The list is a guide to companies worldwide that have shown evidence of commitment to community, place and the environment.
Rough Guides published 'Clean Breaks - 500 new ways to see the world' (by UK authors Richard Hammond and Jeremy Smith) - the most comprehensive worldwide guide to experiences that make a real difference to the lives of local people and the planet.
Walk is the magazine of the Ramblers and is available free to all members and is available in stores.
Wanderlust is the UK's leading travel magazine for independent-minded and adventurous travellers looking for world class information and advice about where to go, what to visit and how to get there.

Organisations and Research Centers with an International Focus

Social Web
The International Centre for Responsible Tourism (ICRT)at Leeds Metropolitan University is a post-graduate training and research centre which has played a leading role in the responsible tourism through research and development work with industry and government. Director of research: Harold Goodwin
Forum for the Future works toward sustainable tourism by partnering with major tour operators, creating working examples of sustainable holiday developments and publishing reports including Tourism 2023 and Paradise FoundMore about Forum for the Future on this wiki.
Travel and tourism blog
Overseas Development Institute is an independent think tank on international development with tourism as one of its topics of interest
People and Places links people who want to use their skills and experience to make a real difference.

Tourism Concern is an NGO working against exploitation in tourism, though it may cease to exist in late 2009. Tourism Concern formed the Ethical Tour Operator Group whose members meet quarterly to disseminate better practice in responsible tourism.
The Travel Foundation is a UK charity that aims to help the outbound travel industry manage tourism more sustainably.


Social Web
Green Spaces Awards spotlight the best green places to stay, green tourism projects and open spaces worldwide. Organised by The Times newspaper.

Responsible Tourism Awards acknowledge leaders in the tourism industry with an award ceremony at the World Travel Mart.

World Travel Directory

Social Media
People and Places

Hands Up Holidays


Association of Independent Tour Operators - Green tourism and responsible travel are key concerns for AITO and its members. Each potential member's sustainable tourism credentials are examined before they may join, to ensure sustainability and that local cultures and the environment are treated with the utmost care and respect. AITO members recognise that the destinations where they provide holidays are the life blood of the industry. and that they need to protect them with a responsible travel and sustainable tourism policy.

ABTA - The Travel Association - represents more than 5,000 travel agencies and more than 900 tour operations, throughout the British Isles. Members range from small, specialist tour operators and independent travel agencies through to publicly-listed companies and household names; from call centres to internet booking services to high street shops. All of them carry the ABTA logo, which means choice, value, and high levels of service.A
ABTA Manifesto

Founded in 2008, TravelPledge was set up to respond to the growing requests from travellers to be able to contribute financially to charitable social and environmental projects in the destinations they visit. http://travelpledge.org/holiday-tips/flysmart/

Natural England

Green Guide

Wildlife Trust