Tourism Portals and the Social Web: A Global Index

related: communication, government, social web, workshops
slideshare: Deepening Engagement How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism (13,000+ views)

The best way to encourage national, state and local government websites is to give them incentives for good practice.

Any interest in creating a ranking system of cities/countries and how social the the official tourism portals are on the social web? All we need to ask is how well institutions respond/interact/engage with locals and visitors on social web channels, including Facebook, Flickr, Google+, Twitter and YouTube.

We would love to see more current information on government portals about local culture - including food, sport and markets, as well as upcoming events for the public and for specialized audiences, aka business travel and workshops. We would also like to see more details about ecotourism, responsible travel, conscious travel and indigenous tourism services. And we would love to see more interaction!

Common Mistakes

No updates
No specialization (database approach)
No feedback
Social web used for announcements only, no dialogue
Social websites registered but not used

How to Get involved

Given the nature of the rapidly changing Web, links change all the time! We are creating this index so that you can assess how various governments are updating their websites.

Editors, please choose the country in which you live and one or more countries you might visit. Please update the following info. Non-editors ... let us know via Twitter (@ronmader) any good examples. If have the time and interest and you'd like to help edit directly, check out the requirements for editors.

Countries

Country
Visitors
Government
Conscious Travel/Ecotourism
Facebook
Flickr
Twitter
YouTube
Comments
Australia
Australia



Flickr



Austria
Austria
Austria
Umweltzeichen
Austria.travel
Flickr
@austriatourism
Austria

Belize
Belize
Belize






Ecuador
Ecuador







England
England







Mexico








New Zealand






YouTube

South Africa




Flickr
GoToSouthAfrica

rss feeds
USA








Pakistan
Pakistan







Sweden
Sweden
Sweden
Natures Best
Visit Sweden
Flickr
@sweden
Sweden




















http://www.youtube.com/user/minturec
http://twitter.com/travelEC

Cities

City
Visitors
Government
Ecotourism/RT
Facebook
Flickr
YouTube
Related Sites
Comments
Barcelona
Barcelona







Cape Town
Cape Town


CapeTown.Travel
236,113 like this (10.2011)
Flickr



Cancún
Cancún



Flickr



Copenhagen
Copenhagen







Las Vegas
Las Vegas
Las Vegas






London
London







Melbourne
Melbourne







Mexico City
Mexico City







Paris
Paris







Queenstown
Queenstown







Quito
Quito







Whistler
Whistler



























Index

Australia
Australia states: Queensland - Tropical North Queensland - Tasmania - Victoria - Northern Territory - NSW - Western Australia
Bangladesh
Belgium
Belize
Botswana
Brazil
Britain
Canada - Alberta - BC
China - Hong Kong
Colombia
Cyprus
Denmark - Copenhagen
Dominica
Dubai
Ecuador - Quito; Quito tourism
Egypt - @LoveEgypt
El Salvador
England
Germany -
@GermanyTourism
Guatemala
Holland (Netherlands)
Honduras
India
Ireland - @discoverirl
Japan - @Visit_Japan
Laos - Ecotourism Laos
Lebanon
Madagascar
Mexico - Michoacan - Morelos http://twitter.com/Visit_Morelos
Cities: Cancún - Cancún Flickr
Namibia
Nepal
New Zealand - Media
Norway
PakistanChitral
Panama
Peru
Puerto Rico
Rwanda - @TravelRwanda
Saint Lucia
Samoa
Scotland
South Africa - Flickr
South Korea
Sri Lanka
Swaziland Tourism Authority
Sweden
Sweden
Tanzania Tourism Board
Thailand
Trinidad and Tobago - https://twitter.com/TourismTT
Uganda
United States: Alabama - Arkansas - Florida - Hawaii - Indiana - Nebraska - Nevada - New Mexico - Ohio - Oregon - South Carolina - Tennessee - Texas - West Virginia - Wisconsin
Wales

Europe:

Austria
Belgium (Brussels Region)
Belgium (Flanders)
Belgium (German Community)
Belgium (Wallonia)
Bulgaria
Cyprus
Czech Republic
Denmark
Estonia
France
Finland
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovak Republic
Slovenia
Spain
Sweden
United Kingdom


Quotes


The greatest mistake tourist board sites make is not editorialising enough. Erroneous tendency to give every attraction equal weight.
- david whitley


Headlines
http://skift.com/2014/03/04/the-11-tourism-boards-that-use-twitter-like-a-real-time-concierge
social data dashboard SkiftIQ
http://skift.com/2013/06/14/inside-new-york-citys-eleven-tourisn-twitter-accounts

Editing

Reviewing National Portals: What Countries Say about Ecotourism, Responsible Travel and Indigenous/Aboriginal Tourism


Navigation
How effective is the navigation?
Is there a search engine?
How effective is the search engine?

Content
Does the site publish in-depth reports?
Does the site publish informative features?

Participation/Engagement
Does the site accept feedback via email?
Does the site accept feedback via an online forum or message board?

Language(s)
What languages are used?
Are languages depicted by word or by icon (such as a flag)?

Timeliness
How often is the site updated?
Does the site include information about upcoming events in the coming week? The coming month? The next six months?

Natural World
Does the website tell visitors where to find tourist information on the ground?

Links
Are there links to national operators?
Are there links to international operators?
Are there links to environmental agencies or groups?

Popularity
How popular is the website?
How influential is the website?

Criticism

helicopterview



recommended book: join the conversation
recommended reading: How Bloggers Can Work With Tourism Boards

Ecotourism and Repsonsible Travel
How does the site define ecotourism?
How does the site define responsible travel?
What are the ministry or secretariat's short and long-term plans for developing ecotourism?

Questions in Spanish
- Cuenta con datos de contacto? (teléfono, email, dirección)
- Cuenta con una descripción general de sus servicios?
- Cuenta con un catálogo de los servicios (incluyendo costos, si aplica)?
- Cuenta con un calendario de eventos especiales (incluyendo detalles)?
- Su contenido se encuentra categorizado para facilitar la navegación?
- Cuenta con un mapa del sitio?

Social Web
Is the site available via RSS?
Are there press releases?
Are there links or embedded code to Flickr?
Are there links or embedded code to YouTube?
Are there links or embedded code to Google Maps?
Are there links to Facebook?
Do officials comment on other websites?
Do official sites give awards for other websites?


Filing

https://www.facebook.com/GoToSouthAfrica

Misc
What are the best ways to engage tourism officials in productive conversation? How are tourism boards collaborating with bloggers and appers? Do links and widgets appear on the official tourism portals?

Ranker

Responsible Travel Leaders

Embedded Tweets