Search engines


Search engines and indices assist web readers find the proverbial needle in the haystack

Bing
http://www.bing.com
http://en.wikipedia.org/wiki/Bing

Google
google
http://en.wikipedia.org/wiki/Google_Search

https://www.ecosia.org
https://twitter.com/ecosia

Questions
How well does a search engine work if you can't type and you can't spell?

Slideshare
http://www.slideshare.net/KarenBlakeman/searching-without-google-10354437

Essay

What you find depends on what -- and how -- you are seeking.
An index -- such as the Open Directory Project -- categories documents and entire websites and allows webmasters to submit a site. There is also Wikipedia which allows participants to help co-create an online encyclopedia.
Planeta.com works as an index -- archiving our own materials (10,000+ pages) and linking to quality sites elsewhere on the Web. We also employ a search engine which helps locate specific documents on our site.

Info Please

Finding specific information on the web is not an easy task. The quest for the right information is not getting any easier. At times information overload makes the search seem like getting a drink from a waterfall.
Enter Search Engines and Indices. Ever since the Good Old Days (five years ago), a new search engine has emerged about every six months which provides a faster and more thorough index. Type in a few key words and the result is a list of relevant documents. Software developers hoped that by showing off the indexing prowess, the site could sell itself -- or at least its advanced technology.
As search engines age, they cater more to paid sponsors -- and risk losing the readers who trusted the site for reliable information. Businesses which pay get listed first. For businesses, the advantage is increased exposure. But often the commercial links have little relation to the information that was requested. As search engines stop catering to readers, the result is a swift exit to the next big and better search engine. And on and on it goes.
Currently, Google is going through major changes. Will a new search engine usurp the leader? Stay tuned ... Meanwhile, 'googling' has become short-hand for "searching the web."

PDFs

While PDFs are visually attractive, please note that many search engines do not scan the text, which can be a plus or a minus depending on what you are seeking.

SEARCH ENGINE OPTIMIZATION

If you are promoting your own site, keep in mind that no single tactic works for all search engines. Either invest the time in researching how they work or pay someone to do that work for you.

TAGS

There are three tags of note -- title, description and keywords. Title tags appear at the top of the browser and should be concise -- no more than 50 characters. The description tag should have no more than 200 characters, but should adequately describe the content of the page for 'robot friendly' searching. The maximum number of keywords is 20.


TIP -- Run your site through Submit Express which offers hints on how you can optimize your site.

GOOGLE SPOTLIGHT

Insider's Guide to Google
Google

SEARCH ENGINES EXPLAINED

Search Engine Land
Search Engine Showdown
Search Engine Watch
High Rankings Forum
Web Reference.com

SEARCH ENGINES

A9
Alexa
All the Web
Altavista
Ask
Clusty
Dogpile
Find Articles
Google
Hotbot
Kartoo
KW Map
Librarians' Index to the Internet
MSN
My Way
Sensis (Australia specific)
Yahoo Submit a Site

INDICES

Google Web Directory
Open Directory Project
Yahoo










ADDING A SEARCH ENGINE TO YOUR SITE

Your website will be used by a variety of readers -- those who are comfortable with the Web and those not so Internet savvy. If your site is larger than a dozen pages, you might want to add a search engine to your site.
Beyond the technical fix, think carefully about what your readers will find. Journalists and media professionals use the Web on a daily basis to conduct research, look for experts and search for media releases. Make sure that this information is easy to find on your site via a search engine, hyperlinks and old-fashioned organization.
Think from the point of view of your intended client -- how might they peruse your site? There is no single way as web users refuse to behave. Encourage such independent thinking, but leave some bread crumbs to the information (such as sales or news) that is most valuable to you.
The following search engines can be added to your website free of charge. Be aware, though, that sometimes policies change. That said, Google does provide an excellent free search engine which Planeta currently employs for our internal search.

SEARCH ENGINES YOU CAN ADD TO YOUR WEBSITE

Google Affiliates
Pico Search
Zoom


What's most important is ranking high in search engine results so that a potential user finds you when he or she is ready.