Rugby World Cup Evaluation Report
2011 Rugby World Cup

related: new zealand, rugby
blog: nz 2011, report from auckland
editing: New Zealand

Editor's note: This wiki page looks at the 2011 Rugby World Cup focusing on the games' economic, environmental and cultural impact. We also are adding the scores and recommended listening and viewing. Now that the event is over, we'd like to see what lasting legacies have been left behind in New Zealand.

We tracked how this sporting event integrated indigenous Māori culture and highlighted local tourism options. It was awesome to hear stories of manaakitanga in action! We documented the use of the social web and smartphone apps as a means to connect locals and visitors.

Background

The Rugby World Cup is widely acknowledged as the 3rd largest sporting fixture in the world behind the Olympics and the FIFA World Cup. For New Zealand, the 2011 Rugby World Cup was the single largest event the country has hosted.

Some 48 pool matches were played from September 9 to October 23, 2011. The expected number of visitors for RWC 2011 has grown to 95,000.

Rugby New Zealand 2011 chief executive Martin Snedden said Australia was set to be the largest source of overseas visitors, with 30 000-plus crossing the Tasman Sea for the tournament, followed by Britain and Ireland (25,000), France (10,000) and the Americas (10,000).

For the official account, check out the official site.

Flickr

Rugby World Cup 2011, New Zealand
http://www.flickr.com/photos/rugbyworldcup/

Twitter

New Zealand Rugby
http://twitter.com/rugbyworldcup
http://twitter.com/nz2011govt

Facebook

Rugby World Cup

Yahoo

http://uk.eurosport.yahoo.com/rugby/world-cup

App

Official Rugby World Cup 2011 App

YouTube

Rugby World Cup

Recommended Viewing

Bring Your Boots Oz - Join Glen Osborne as he visits New Zealand team with whakapapa connections, coaches his new club in the waiata, cuisine and reo of their manuhiri and helps them dream up a host of creative ways to make their high profile guests feel at home.
Facebook

Recommended Listening

RadioSport - Twitter - Tunein
Alternative Rugby Commentary - 2011 Rugby World Cup Commentaries
Sunday RadioNZ - Dianne Bardsley puts the boot on the other foot and asks Chris some tough questions about the language of footy. (16′22″) MP3

An economist says regions that hosted rugby world cup pool matches should have done very well out of it, but that may not have been reflected in other areas.Listen now on Radio New Zealand <http://www.radionz.co.nz/national/programmes/morningreport/audio/2499709/economist-says-not-all-areas-done-well-out-of-rwc>

Telegraph and Fairfax rugby writer, Mark Reason back with former All Black, Chris Laidlaw.Listen now on Radio New Zealand <http://www.radionz.co.nz/national/programmes/afternoons/audio/2499737/rugby-world-cup-forum>

Mediawatch for 30 October 2011
Was the wall-to-wall RWC coverage over the top? And will it change the way sport is covered in future?; some of the mistakes made in the media during the rugby; the election campaign kick-off

Alternative Rugby Commentary - RWC: It's a Knockout from Fraser Davidson on Vimeo.



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    Rugby World Cup 2011, New Zealand Pool

    Buzzword Bingo

    Clinical - Draw - Fan Zone - Final - Groin Injury - Haka - Knockout Stage - Legacy - Māori - Minnow - Permutation - Quarter Finals - Twitter - Upset - 2015
    (more rugby bingo)

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    http://www.rugbydictionary.co.nz/?ref=nzht

    Wikipedia

    Rugby World Cup
    2011 tournament
    Haka

    Background

    The first game was played at Eden Park in Auckland where New Zealand faced the Tonga Threat in a Pool A match. The matches are spread throughout 13 different venues throughout the country, including Auckland, North Shore (Auckland), Whangarei, Hamilton, Rotorua, New Plymouth, Napier, Palmerston North, Wellington, Nelson, Dunedin and Invercargill. Christchurch had been a host venue until its 2011 earthquake.

    Elsewhere on the Web

    http://www.rugbyworldcup.com/home/fixtures/poolstage.html
    http://www.maoritelevision.com/Default.aspx?tabid=635
    http://www.rugbyworldcup.com/video/index.html

    Match Schedule by Date

    http://www.timeanddate.com/worldclock/converter.html
    Date
    Time (NZ)
    Oaxaca
    Pool
    Match Details
    Locations
    Stadium
    Fri Sept 9
    20.30
    3:30am
    A
    New Zealand 41 v Tonga 10
    Auckland
    Eden Park
    Sat Sept 10
    13.00
    8pm
    B
    Scotland 34 v Romania 24
    Invercargill
    Rugby Park Stadium
    Sat Sept 10
    15.30
    10:30pm
    D
    Fiji 49 v Namibia 25
    Rotorua
    Rotorua International Stadium
    Sat Sept 10
    18.00
    1am
    A
    France 47 v Japan 21
    Auckland
    North Harbour Stadium
    Sat Sept 10
    20.30
    3:30am
    B
    Argentina 9 v England 13
    Dunedin
    Otago Stadium
    Sun Sept 11
    15.30
    10:30pm
    C
    Australia 32 v Italy 6
    Auckland
    North Harbour Stadium
    Sun Sept 11
    18.00
    1am
    C
    Ireland 22 v USA 10
    New Plymouth
    Stadium Taranaki
    Sun Sept 11
    20.30
    3:30am
    D
    South Africa 17 v Wales 16
    Wellington
    Wellington Regional Stadium
    Wed Sept 14
    14.30
    9:30pm
    D
    Samoa 49 v Namibia 12
    Rotorua
    Rotorua International Stadium
    Wed Sept 14
    17.00
    12am
    A
    Tonga 20 v Canada 25
    Whangarei
    Northland Events Centre
    Wed Sept 14
    19.30
    2:30am
    B
    Scotland 15 v Georgia 6
    Invercargill
    Rugby Park Stadium
    Thurs Sept 15
    19.30
    2:30am
    C
    Russia 6 v USA 13
    New Plymouth
    Stadium Taranaki
    Fri Sept 16
    20.00
    3am
    A
    New Zealand v Japan
    Hamilton
    Waikato Stadium
    Sat Sept 17
    15.30
    10:30pm
    B
    Argentina v Romania
    Invercargill
    Rugby Park Stadium
    Sat Sept 17
    18.00
    1am
    D
    South Africa v Fiji
    Wellington
    Wellington Regional Stadium
    Sat Sept 17
    20.30
    3:30am
    C
    Australia 6 v Ireland 15
    Auckland
    Eden Park
    Sun Sept 18
    15.30
    10:30pm
    D
    Wales 17 v Samoa 10
    Hamilton
    Waikato Stadium
    Sun Sept 18
    18.00
    1am
    B
    England 41 v Georgia 10
    Dunedin
    Otago Stadium
    Sun Sept 18
    20.30
    3:30am
    A
    France 46 v Canada 19
    Napier
    McLean Park
    Tues Sept 20
    19.30
    2:30am
    C
    Italy 53 v Russia 17
    Nelson
    Trafalgar Park
    Wed Sept 21
    19.30
    2:30am
    A
    Tonga 31 v Japan 18
    Whangarei
    Northland Events Centre
    Thurs Sept 22
    20.00
    3am
    D
    South Africa 87 v Namibia 0
    Auckland
    North Harbour Stadium
    Fri Sept 23
    20.30
    3:30am
    C
    Australia 67 v USA 5
    Wellington
    Wellington Regional Stadium
    Sat Sept 24
    18.00
    1am
    B
    England 67 v Romania 3
    Dunedin
    Otago Stadium
    Sat Sept 24
    20.30
    3:30am
    A
    New Zealand 37 v France 17
    Auckland
    Eden Park
    Sun Sept 25
    15.30
    10:30pm
    D
    Fiji 7 v Samoa 27
    Auckland
    Eden Park
    Sun Sept 25
    18.00
    1am
    C
    Ireland 62 v Russia 12
    Rotorua
    Rotorua International Stadium
    Sun Sept 25
    20.30
    3:30am
    B
    Argentina 13 v Scotland 12
    Wellington
    Wellington Regional Stadium
    Mon Sept 26
    19.30
    2:30am
    D
    Wales 81 v Namibia 7
    New Plymouth
    Stadium Taranaki
    Tues Sept 27
    17.00
    12am
    A
    Canada v Japan
    Napier
    McLean Park
    Tues Sept 27
    19.30
    2:30am
    C
    Italy 27 v USA 10
    Nelson
    Trafalgar Park
    Wed Sept 28
    19.30
    2:30am
    B
    Georgia 25 v Romania 9
    Palmerston North
    Arena Manawatu
    Fri Sept 30
    20.30
    3:30am
    D
    South Africa 13 v Samoa 5
    Auckland
    North Harbour Stadium
    Sat Oct 1
    15.30
    10:30pm
    C
    Australia 68 v Russia 22
    Nelson
    Trafalgar Park
    Sat Oct 1
    18.00
    1am
    A
    France 14 v Tonga 19
    Wellington
    Wellington Regional Stadium
    Sat Oct 1
    20.30
    3:30am
    B
    England 16 v Scotland 12
    Auckland
    Eden Park
    Sun Oct 2
    13.00
    8pm
    B
    Argentina 25 v Georgia 7
    Palmerston North
    Arena Manawatu
    Sun Oct 2
    15.30
    10:30pm
    A
    New Zealand 79 v Canada 15
    Wellington
    Wellington Regional Stadium
    Sun Oct 2
    18.00
    1am
    D
    Wales 66 v Fiji 0
    Hamilton
    Waikato Stadium
    Sun Oct 2
    20.30
    3:30am
    C
    Ireland 36 v Italy 6
    Dunedin
    Otago Stadium
    Sat Oct 8
    18.00
    12am

    Ireland 10 v Wales 22
    Wellington
    Wellington Regional Stadium
    Sat Oct 8
    20.30
    2:30am

    England 12 v France 19
    Auckland
    Eden Park
    Sun Oct 9
    18.00
    12am

    South Africa 9 v Australia 11
    Wellington
    Wellington Regional Stadium
    Sun Oct 9
    20.30
    2:30am

    New Zealand 33 v Argentina 10
    Auckland
    Eden Park
    Sat Oct 15
    21.00
    3am

    Wales 8 v France 9
    Auckland
    Eden Park
    Sun Oct 16
    21.00
    3am

    Australia 6 v New Zealand 20
    Auckland
    Eden Park
    Fri Oct 21
    20.30
    2:30am

    Bronze: Wales 18 v Australia 21
    Auckland
    Eden Park
    Sun Oct 23
    21.00
    3am

    Final: France 7 v New Zealand 8
    Auckland
    Eden Park

    go all blacks go (kia kaha te kappa o pango!)

    Māori Connection

    The Rugby World Cup 2011 is an excellent opportunity to use Māori language to host our visitors from cities to rural towns, hotels to homes, all modes of public transport and on our streets. Everyone who has Māori language knowledge, great or small, is encouraged to use it as often as they can during this exciting time as New Zealand showcases itself on the world stage.
    - Māori Language Commission Chief Executive Glenis Philip-Barbara

    Poutama Trust

    Analysis

    RWC 2011 Analysis: A return to running rugby

    Almost all Kiwis caught Rugby World Cup action

    The Fly Buys Colmar Brunton Mood of the New Zealand Traveller survey to be released by the Tourism Industry Association (TIA) next week found 93% of Kiwis aged 18 and over watched at least some of this year’s Rugby World Cup.
    The excitement of the Cup left Kiwis hungry for more, with 41% of Kiwis watching or attending more games than they originally intended to before the tournament started.

    Economic Impact

    Auckland a stronger major events city following RWC 2011
    Rugby World Cup Evaluation Report (PDF):
    "Interim results show that while interest amongst Auckland businesses in RWC 2011 was extremely high at 87.4 per cent, fewer than a quarter of businesses felt a sense of involvement in the events. A survey of 500 businesses in December 2010 found 83 per cent believed RWC 2011 would have a positive impact on their business. Over half of the respondents thought they were well prepared. Yet post-event data shows only a small proportion (8.9%) of Auckland businesses believed RWC 2011 had benefited them."

    International audit firm Deloitte prepared the RWC Economic Impact Report which predicted the 2011 Rugby World Cup could give New Zealand a $6 billion boost. Source: 2011 Rugby World Cup - NZ's Money Maker (Audio - duration: 4′54″)

    RWC: benefits 'wildly overestimated'

    Rugby World Cup 'to boost New Zealand by $1.2bn'
    The Rugby World Cup will boost New Zealand's economy by as much as $1.2bn (£756m) in the long run, according to a report by MasterCard.It said it expected rugby-related spending by overseas visitors to total $654m during the event.

    http://www.northernstar.com.au/story/2011/09/13/rugby-world-cup-2011-new-zealand-economy
    http://www.scu.edu.au/news/media.php?item_id=2761&action=show_item&type=M
    Titled, The Economic Impact Report on Global Rugby Part IV: Rugby World Cup 2011, the report is the fourth in a series commissioned by Mastercard Worldwide that follows economic impact reports on the 2010 Six Nations and Tri Nations Rugby tournaments, and an April 2011 report on rugby's emerging markets.

    Environmental Impact

    The government has agreed that for Rugby World Cup 2011 to be successful it must be environmentally sustainable. The Ministry for the Environment is working closely with the Rugby World Cup 2011 Government Coordination Office within the Ministry of Economic Development, and Rugby New Zealand 2011 (the tournament organiser) to develop an environmental sustainability strategy for Rugby World Cup 2011. Work has already been done on developing environmental sustainability criteria for regions wanting to host matches. Details
    Recycling initiative for Rugby World Cup
    Rugby and conservation are a legendary combination
    Environmental Sustainability for Major Events Concept Development (PDF)

    Video

    Māori Television is the only broadcaster with all 48 Rugby World Cup 2011 games for FREE. The sixteen most popular games will be screened LIVE including the quarter finals, semi-finals, bronze final and the grand final. Commentary will be in English with 5-10% Māori language spoken throughout. Viewers can expect coverage that is insightful, unique and innovative with expert opinion and commentary. For Māori language coverage, all sixteen live matches will also be simulcast on our second channel, Te Reo. This commentary will be in 100% Māori language and should also be available to iwi radio stations throughout New Zealand.

    Elsewhere on the Web

    New Zealand 2011
    Rugby World Cup Venues - NZ Herald
    Media Release - Tourism New Zealand
    Front Row Rugby Club
    http://www.nzrugbyworldcup.com
    http://www.rugbyworldcup.com/destinationnewzealand/index.html
    http://www.rugbyworldcup.com/destinationnewzealand/aboutrnz/factsheet.html
    http://www.rugbyworldcup.com/destinationnewzealand/aboutnz/index.html
    http://www.maoritelevision.com/Default.aspx?tabid=411&pid=2037
    http://www.nz2011.govt.nz
    http://feeds.beehive.govt.nz/portfolio/rugby-world-cup
    Rugby RWC - Poutama
    Rugby World Cup 2011 And Social Marketing
    RWC 2011 - Tourism Industry Blog
    Why New Zealand Should Make Rugby World Cup Accessible for Everyone
    Rugby World Cup crosses the advantage line
    Tourism vital part of NZ economy
    How South African papers prepared for the Rugby World Cup
    Editorial: World Cup a big success all round

    2011 World Rugby Cup Background
    http://www.auckland2011.com/The-Tournament-in-Auckland/Team-Bases.aspx
    http://www.auckland2011.com/News/News-2009/News-%E2%80%93-December/Manukau-Mayor-welcomes-RWC-2011-training-venue-ann.aspx
    http://www.auckland2011.com/Getting-Auckland-ready/Sustainability.aspx

    2011 World Rugby Cup Headlines
    http://www.stuff.co.nz/dominion-post/business/10078847/Giving-tourism-a-sporting-chance
    10 things we've learnt from Rugby World Cup - NZ Herald
    Dirty rugby boots seized at border - Declare your dirty shoes and cheese before entering the country

    Travel Features

    http://www.irishtimes.com/newspaper/travel/2011/0326/1224293084531.html

    Auckland

    Rugby World Cup: Auckland's 10-hour opening party
    http://www.aucklandtransport.govt.nz/moving-around/RWC2011/Getting-To-Games/Pages/Getting-To-Eden-Park.aspx

    Christchurch

    http://www.nz2011.govt.nz/experiencerealnz/events/823-carter-country-experience-2011

    Dunedin

    Tourism down 20% during Rugby World Cup

    Tourism Industry News

    Cup lift for tourist numbers
    Out to lunch: Looking at the hospitality sector
    http://travel.iafrica.com/bulletinboard/745860.html
    5 things to know about booking rugby accommodation
    Tourism vital part of NZ economy
    N.Z. Rugby Cup Boost Likely Gave Economy Biggest Lift Since 2008

    New Zealand Rugby Connection

    http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10739432

    More News

    http://www.sarugby.com/2011/01/23/fiji-rugby-under-fire - The International Rugby Board has threatened to expel Fiji, preventing its participation at this year’s World Cup, because the nation’s military regime had attempted to depose the entire Fiji Rugby Union.

    Environment

    Living Legends is taking the field to the forest during New Zealand’s hosting of Rugby World Cup 2011. During September and October 2011 we’ll be planting almost 85,000 native trees.

    Trivia

    The first game of rugby in New Zealand was played at Nelson on May 14, 1870 between Nelson College and Nelson Rugby Football Club
    The first sports team to wear the silver fern was the 1888 New Zealand Natives rugby team on its tour of Britain.
    The same whistle has been used to start the opening match of every Rugby World Cup.

    http://www.rugbyworldcup.com/h​ome/news/newsid=2044691.html#r​ugby+world+cup+magic+miscellan​y
    http://bit.ly/9uzajq


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