Parks and Tourism Webinar: Stretch Yourself!

Parks and Tourism Webinar: Improving Communication Skills on the Social Web

related: parks, TAPAS
slideshare: Parks and Tourism Webinar
storify: parksweb2
youtube: parks playlist
worksheet: parks toolkit
suggested hashtag: #parksweb2 (more info about tags and tagging)
editing: Parks

The Parks and Tourism Webinar is a online workshop facilitated by Ron Mader.

Objective: Developing digital literacy and information sharing among managers, consultants and providers of tourism services in parks and protected areas.

How much does it cost?


How to apply?

Please register


Create an account on one or more of the following:
Flickr, Google+, Slideshare, Twitter, YouTube, Wikipedia
Upload photos to Flickr
Upload videos to YouTube
Upload presentations to Slideshare
Edit Wikipedia
Bonus Points: Announce an event on Facebook

Share photos on Flickr Groups
Announce photos, videos and presentations on Twitter

Create YouTube playlist
Create a Twitter list
Create a Pinterest album
Create a Flickr gallery

Experiential learning
What worked?

What are the benefits of formal registration?

  • Course participant websites and channels are featured on this page and in related tweets. What we learn we share in real time.
  • By the end of the course participants will be more skilled in social networking and how to integrate services with one another.
  • Participants are eligible to co-teach the webinar as a local workshop with Ron on the ground in their local community or with Ron's participation via Google Hangout.

What is the timing for the course?

The workshop takes place over three days (in sequence or spread over two weeks).

Each day, homework assignments will be given in an email and on twitter. Special tutorial sessions will be scheduled with parts recorded and uploaded as a an audio podcast or video screencast. We recommend at least three google hangouts or skype calls during the webinar.

We recommend that participants budget time for their assignments - minimum 15 minutes a day or up to 1 hour/day if you want to get stuck in. Whatever you decide, budget the time necessary. Please note that you do not have to register for each channel, only the ones that are of greatest interest. Also, if you miss a day, there's no penalty! You can plan ahead or catch up accordingly.

Each week we are focusing on multiple social web channels but used in different manners. Week One will look at what you can create, share and curate. Week Two answers any questions brought up in Week One. Those who complete this webinar will have developed a practical, working knowledge of how to communicate using the ever expanding universe of the social web.

Why is digital literacy important?

Professionals working on tourism and protected areas need to be effective communicators and this includes digital literacy. The challenge lies in the technological revolution in the past ten years. What was prohibitively expensive a decade ago is commonplace on a cellphone today. The internet, and social networking sites are increasingly used to share information in a lively, timely fashion. The Parks and Tourism Webinar will be of most use to professionals who need some assistance with the Social Web evolution. The workshop creates a safe and fun environment to improve skills and engage with others using the Web in new and inspiring ways.

Whether you need to promote events, sell tours, develop case studies, collaborate with colleagues, this workshop will help give you the proper nudge in developing web literacy. The workshop is a simple, inexpensive and a productive use of your time. We focus on strengthening core skills and developing a healthy web presence for your work.

What will be included in the workshop?

Participants will review and tinker with (hands on keyboard please!) more than a dozen social web channels, including blogs, Facebook, Linked-In, Flickr, Google+, Slideshare, Twitter, TripAdvisor, Wikipedia, wikis and YouTube. We also focus on specialty websites including Ecoturismo Genuino and

Instruction takes the form of emails, tweets as well as arranged google hangouts or skype calls. assignments and recommendations posted on Twitter. During the workshop the Parks Webinar Slideshare presentation will be updated to document what the participants created and shared.

Regarding the assignments, you don't have to do them all, but please do something. Start with what's simple first.

Who is this course designed for?

The webinar is open to professionals working on tourism and protected areas. Pros include protected area managers, tourism operators, owners of businesses working in tourism and conservation, guides, academics, representatives of NGOs or consultants. One of the target audiences is the 40+ generation who are trying to put their head around the social web. In particular, Ron extends a cordial invite to long-time colleagues!

How do I prepare for the training?

Register for the channels you plan to use and write down your id and password! As the beginning of the workshop participants are asked to modify and fill out the 'Storytelling Now' worksheet to focus on the topics of greatest interest and to identify practical actions. This should be discussed in real-time via a google hangout. Also please add a star to the image and print the Parks Web Worksheet.

You can also review some of Ron's mega overviews and conference presentations connecting the social web and tourism. These are archived on Slideshare:
We Suck @ Collaboration (47,000 views)
Global Perspective of Ecotourism (15,000 views)
Storytelling Now (19,000 views)
Upgrade your world (9,000 views)
Parks Web

The basic point to stay focused on key topics, aka stories of interest to you. Then figure out your allies, those local and international connections who can keep the momentum moving forward. Then we take a deep look at the Web channels, applying the core skills and practicing some exercises so that you get an idea of how these channels work from the inside.

Before the workshop, register for an account on Flickr. Please add a star (or more) to Ron's photos so that you're on my Flickr radar. Bonus points if you can upload pictures of the following: a local tree, roots, seeds, local food, local museum, city park, your desk ... or something less tangible: silence, inspiration, hyperlocal, awesomeness.

And during the workshop?

During the workshop, be engaged and review this page at least once per day. Put into practice the tools. If you have questions, email Ron or better yet, post your query direct on Twitter.

We would also like to stay in contact for the next six months so you can let us know if you have any further questions or new online materials that we can feature on this page.

Why are we offering the course?

We want to provide tools that will help people working on tourism and protected areas with . . . .
  • Easy to use + accessible means of communication among protected area managers, tourism operators and tourists
  • Mechanisms to share Information on what's new and exciting in tourism in protected areas
  • Tools to promote sustainable and responsible tourism - as a traveller, a protected area manager, or a business
  • Links between protected areas + online booking platforms
  • Links between protected areas, their tourism facilities and services, attractions and travel advice platforms (e.g. TripAdvisor)
  • Tools to collect of information on tourism experiences and visits using
  • Tools to provide technical assistance on tourism and protected areas - e.g. online Q&A; resource library; links to experts; links to tools/training materials - to park managers and tourism operators

Do I have to pay?

Yes, for formal participation.

Informal Participation

Informal participation is free! Keep an eye on this page. You are encouraged to upload photos to Flickr and tweet about parks on Twitter.


Social Web
Glen Hvenegaard
Lee Pagni
Anna Spenceley
Jimmy Young


I found the webinar increased my overall knowledge and understanding of social media, exposed me to new products and has given me ideas for better promoting our business and for assisting tourism industry clients.
- Jimmy Young


Social Web Channels and Activites

The path across the bog (Soomaa National Park @ 09.2010)


Story telling



  • Follow Ron
    Ask questions about the workshop including @ronmader
  • Tweet this page (there's a button in the left-hand column of this and every Planeta Wiki and page)
  • Edit your personal icon (avatar) and profile

Integration Exercise
  • On a Flickr photo, click the Facebook and Twitter icon
West Coast National Park, South Africa 05.2011


Anti Social Networking
Read Write Culture




Integration Exercise
  • On a Slideshare presentation or YouTube video, click the Facebook and Twitter icon
  • On this wiki, click the 'Twitter' button in the left-hand column
Valley of Fire


Citizen science
Filter Bubble


Rondevlei Nature Reserve @ Cape Town 05.2011


  • Register and download the Foursquare app on your smartphone
  • Search for a park
  • Check in

UNESCO Trajinera


Information dump
Return on Involvement


  • Register on TripAdvisor
  • Rate a place you have visited
  • Search for a park
  • Create a TripWow slideshow (example)

Recommended Tweets

Join us for online webinars focusing on parks, tourism and the social web! #EcoMonday


ecoturismo genuino
yahoo groups: planeta
ron mader blog


storytelling: storytelling now,contando histórias ya, erzähle deine geschichte – jetzt! (2012)
web toolkit
how to tweet on twitter, what to tweet on twitter,como tweet en twitter
how to put your photos online, como poner tus fotos en linea


The Platinum Rule
Digital Literacy
Real Learning
It's fine to have recollections of the past but wisdom comes from being able to prepare opportunities for the future
Gameification On


Skyful of Lies and Black Swans

recommended listening

The power of tinkering

recommended viewing

gotta share!


Parks Web Workshop
Tourism and Protected Areas Specialist Group



Flickr Groups

City Parks
World Parks
Conservation Week (New Zealand)
U.S. National Parks
British National Parks
National Parks of Canada
SANParks | West Coast National Park
Zion National Park Photos
Kakadu National Park
Parks Australia
PAN Parks - Experience Europe’s Wilderness

Flickr Challenge
Make a calendar!


How can I best use facebook to keep in touch with various groups: eg. research study participants, research networks, etc.
How to embed FB sign in an email / website
Keen to know how to better use this tools to promote our services, connect with clients. And also better inform communities and clients we work with.
What are good examples that show using web channels supports the management of a park?


Among the wiki pages on this site updated with park-related info are the following guides:
World Pages: Queensland, nsw, nzwild , sonora, South Africa Links, tasmania, zimbabwe
USA Pages: indiana, southcarolina, texas, vermont, virginia, uswild
Topical Pages: IUCN

More Slideshare

Fluker Post


Our Biggest Challenge in Digital Literacy #NetHui
Parks Wordle 09.2011

Buzzword Bingo

Buzzword Bingo: Geolocation = Technological process of determining the geographical location of an Internet user
Buzzword Bingo: Conversation
Buzzword Bingo: Map
Buzzword Bingo: Antisocial Networking = Presence on social networking but never actually communicating to anybody
Buzzword Bingo: Follow
Buzzword Bingo: Freemium
Buzzword Bingo: Live Streaming
Buzzword Bingo: Collaboration
Buzzword Bingo: Gameification
Buzzword Bingo: Read Write Culture
Buzzword Bingo: Social Media
Buzzword Bingo: Asynchronous
Buzzword Bingo: Soundscape = Combination of sounds that arises from an immersive environment
Buzzword Bingo: Wikification
Buzzword Bingo: Talking points
Buzzword Bingo: People
Buzzword Bingo: Government 2.0
Buzzword Bingo: Wildlife
Buzzword Bingo: Storytelling
Buzzword Bingo: Future
Buzzword Bingo: Return on Involvement (ROI)
Buzzword Bingo: Silo
Buzzword Bingo: Resilience = Positive capacity to cope with stress and catastrophe
Buzzword Bingo: Share