National Long-term Tourism Strategy: Industry Priorities for the Australian Government
australia / Australia Travel and Tourism Resources

related: aboriginal, ecotourism challenges, oceaniatour, oceaniasurvey
flickrgroups: Ecotourism Oceania, Ecotourism Challenges in Australia and New Zealand
editing: Australia

Editor's note: This is a compilation of tourism development news in the press and from government websites. Yes, it's a messy information dump in this current stage.

Flights to Australia (NZ stopover)


2016 Headlines

2015 Headlines

Is the significance of 'big' icons shrinking?

2014 Headlines - @profcgibson
Driving the tourist dollar to the bush

2013 headlines - @Fatbirder

2012 Headlines

Where the bloody hell are you?
Visitor numbers to two of Australia's most iconic landmarks, Uluru and Kakadu, have declined in the last year.





The journey is more important than the destination because there's so much more in between.
- Bill King, Bill King remembers his years as a tourism operator - @ABCBushTele

Australia’s tourism future will be stronger if we fully recognise and capitalise on our fundamental tourism assets. We have a unique Indigenous culture – the oldest continuous Indigenous culture on the planet; distinctive landscapes, flora and fauna; sophisticated cities and regions that integrate a Western heritage with eastern cultures, and a reputation for diverse, interesting and friendly people.
- National Long-term Tourism Strategy: Industry Priorities for the Australian Government

Tourism Research Australia manage the International Visitor Survey and the National Visitor Survey which collect information on demographics and travel behaviours from 160,000 people each year. A wide range of tourism research and publications based on these surveys are available at

Australian National Travel Association (ANTA)

The Australian National Travel Association (ANTA) was established on 1 July 1929, 'to place Australia on the world's travel map and keep it there'.

The two lives of One Pound Jimmy
The real Gwoja Tjungarrayi lived in a world utterly different from the one invented for him by the tourism trade. The program explores the parallel lives of One Pound Jimmy and Gwoja Tjungarrayi with historians, artists and curators, and examines the way that particular image has affected subsequent mainstream representations of Aboriginality, even the way Aboriginal people see themselves.

National Long-Term Tourism Strategy
The Hon Martin Ferguson AM MP, Minister for Tourism, released the National Long Term-Tourism Strategy (the Strategy), on 15 December 2009. The Strategy external image icpdf.gif[PDF, 257KB] outlines the long-term policy framework to position the Australian tourism industry as a sustainable and economically vibrant industry.
State and territory tourism ministers have unanimously endorsed the Strategy and are working with the Australian Government to implement it. The Tourism Ministers’ Council (TMC) is taking the lead role in the implementation of the Strategy. The TMC developed and endorsed a detailed Work Plan external image icpdf.gif [PDF, 504KB] which outlines the initial actions to be undertaken to implement the Strategy.

What are you reading?
Tourism Queensland hailed it as the ''most successful tourism campaign ever'', a $2.5 million strategy that returned $390 million in global publicity. But the Brisbane Times sayst the campaign has failed to lure foreigners: 'Best Job' campaign a tourism lemon

My question - How do we measure a tourism campaign? Is it solely by selling tickets or could it also be measured by an increase in requests for info? Personally, I thought the campaign as campaign was flat. If the winner finds that he's falling asleep on his laptop, what do you think happened to the rest of us? This campaign made everyone a bit sleepy. Once people were kicked out of the nomination phase, they lost interest. Mind you, it's my kind of mind candy, but I'd much prefer an investment in locally-produced Flickr galleries and YouTube videos. Less campaigns and more commitments! Queensland, where are you?

Sustainable Tourism Seminars