Marketing Indigenous Tourism / Biodiversity Workshop
Biodiversity Workshop: New Information and Web-based Technologies

related: itbw, social web
flickr: itbw 2010
recommended listening: future of conferences
facebook: ITBW Award Ceremony (Oregon), Biodiversity Workshop
twitter: ITBW List
youtube: playlist
slideshare: 2010 Presentation (12,000+ views)
worksheets: are we on the same channel?, can we develop a partnership?, events checklist
storytelling: storytelling now,contando histórias ya, erzähle deine geschichte – jetzt!
editing: ITBW

Instructor

Ron Mader

We are asking participants to evaluate the workshop and to share any questions that can be posted on this page.

Worksheets / Handouts

storytelling now,contando histórias ya, erzähle deine geschichte – jetzt!
Events checklist
Are we on the same channel
Can we develop a partnership?

Toolkit

Participants reviewed the protocols and recommended tips for using the social web.

Tools
Wiki
Worksheets/
Slideshare
Website
Levels of Engagement: What you can do
Examples
external image wordpress.jpg
Blogs
blog responsibly
http://wordpress.com
Share your story/observations in a linear fashion.
AfrikaT
Guurubi Tours
external image delicious.jpg
Delicious
how to use delicious for tags
http://delicious.com
Put bookmarks in a searchable place
itbw
climate
external image facebook.gif
Facebook
how to use facebook
http://www.facebook.com
Document professional work Participate in relevant groups, Join Planeta group
ITBW Award Ceremony
Planeta.com
Brambuk
Biodiversity Workshop
Indigenous Peoples Issues and Resources
external image flickr-icon.gif
Flickr
how to put your photos online
como poner tus fotos en linea
http://www.flickr.com
Post photos to an album, add to relevant groups, view contacts, check activity, favorite other photos, comment or create a gallery

Premium version includes stats and other goodies
http://www.flickr.com/photos/chalalanecolodge/
TIME Unlimited
Nutti Sami Siida
Pedro Martinez
Kurt Ackermann
Ron Mader
skype
Skype

Skype
Internet telephone

external image 2903816793_8bee463796_m.jpg
Slideshare

http://www.slideshare.net
Review and rate presentations. Post your own presentations.
itbw 2010
upgrade your world
world parks
maori
academic scorecard
external image twitter.gif
Twitter
how to tweet on twitter
presentation
http://twitter.com
Brief the world and learn what's news
Chalalan
Kakadu
Nutti Sami Siida
Pathways
Squamish
Teurewera
TIME Unlimited
Ron Mader
external image you-tube-icon.gif
Youtube

http://www.youtube.com
Create account, comment on videos
itbw playlist
workshop21 playlist
Andy Drumm

Participants

Gopinath Parayil
Alex Villca
Bruce Farnsworth
Viviana Figueroa
Johann Köppel
Oliver Hillel
Irene Lane
Malia Everette
Michelle Nowak
Maria Belen Paez
John Morrison
James Stewart
Kurt Ackermann
Neill & Ceillhe Sperath
Nils Torbjörn Nutti
Anders Kärrstedt

Announcement

The one-day Biodiversity Workshop: New Information and Web-based Technologies takes place September 11 from 9am-5pm at the Hilton Portland, Cabinet Suite. Learn new marketing techniques and upgrade your core skills and join the conversation about the conservation of cultural and environmental diversity with trusted colleagues around the world.

Prepare for a seachange in how we interact with indigenous tourism. Our September 11 workshop takes place on the ground and online with free access around the world. Together we will draw a new map of the world figuratively and literally! Workshop participants will review various social web channels including Blogs, Facebook, Flickr, Google Earth, Twitter and YouTube.

This event features ITBW Award winners and finalists including TIME Unlimited Tours , Nutti Sami Siida , Te Urewera Treks and Chalalan Ecolodge. Participants will get a hand's on experience of using social web channels for immediate and inexpensive communication, including genuine conversation, business networking and guerrilla marketing.

This workshop is facilitated by communication catalyst Ron Mader (founder of Planeta.com), who will guide participants through a series of training modules and games.

Who should attend? Our focus will be the small- and medium sized operators in specialized long tail markets including ecotourism, indigenous tourism, responsible tourism and the growing local travel movement. How do you make contact with one another? Can we bring the carrotmob to indigenous tourism? We encourage the attendance of government officials, ngos and community leaders.

On the ground, the session takes place 9am-5pm in Portland, Oregon. Think about bringing comfortable walking shoes, a digital camera, laptop and a coin from your country. Online, we are inviting comments on Twitter and Facebook, photos on Flickr and videos on YouTube. You can get started today by registering!

Consider that if indigenous tourism businesses share the same customers, are there ways to share information in a way that helps everyone out, promotes other SMEs

TIP - In advance of the workshop participants are strongly advised to register for Skype, Delicious, Flickr, Slideshare, Twitter, Youtube and Facebook. During the workshop participants are asked to bring their laptop with Wi-Fi connection.


Free Handouts/Giveaways!

ITBW Award @ Portland, Oregon

ITBW Award @ Portland, Oregon



Slideshare




Oregon
View more presentations from ron mader.




2010 ITBW Award


Talking Points

Biodiversity
Climate Change
Conversation
Crowdsourcing
Digital Natives
Eyjafjallajökull (Aye - ya - fyah - dla - jow - kudl)
Engagement
Hashtag
hyperlocal
itbw
Indigenous
Integration
Local
longtail
Marketing
Oregon
Partnership
Relationships
Responsible tourism
tools
Viral Video
web2
Wholesaler


Engage!



Fun

wikipedian protester

Quotes

To learn about the world through first-hand, one-on-one meetings with people from around the world is a valuable human experience. If travelers' experiences were consistently negative, they would not pursue their journeys enthusiastically and share their experiences with others. We discover universal themes of human culture. We become more aware that no matter where we live we are all confronting similar situations as we ultimately become a global community.
- Deborah McLaren, Rethinking Tourism and Ecotravel: The Paving of Paradise and How You Can Stop It

How about we do something more powerful, more meaningful? What if we helped cities express themselves and share their voice? My first thought was to ask the people of Pittsburgh what they want to share with the world. That’s one way to think about it. My next thought was to give them the tools, show them how, and get the most authentic voice.
- Chris Brogan, How Bloggers Can Work With Tourism Boards


Assignments

Think about bringing comfortable walking shoes, a digital camera, laptop and a coin and local maps from your country.

Online, we are inviting comments on Twitter and Facebook, photos on Flickr and videos on YouTube. You can get started today by registering!

Viva experential learning! Before the workshop, register for the tools you want to learn to use including Skype, Delicious, Flickr, Slideshare, Twitter, Youtube and Facebook. You don't have to register for everything but you do need to commit to a schedule of regular use over the next three months.

Be generous - Befriend, Like, Favorite, Tag the Websites, Give a Thumbs Up to all of the ITBW participants

Give a think about local travel - Who are the indigenous people working in tourism in Oregon?


Twitter


Agenda of September Workshop


9am-10am Lo-Fi meets Wi-Fi
- Introductions, Registration, Games, Benefits of Web Communication


10am-11am Skype calls with ITBW finalists, judges





11am-1pm Overview of indigenous tourism, biodiversity and the Web
- Intro to Websites and Web Channels of ITBW Participants


Lunch Break


2pm-330pm Toolbox

A review and Q&A about individual tools and how they can be integrated by a single user or by a group
Flickr (30 minutes)
Twitter (15 minutes)
Delicious (15 minutes)
Facebook (15 minutes)
Google Earth / Google Maps (15 minutes)
YouTube (30 minutes)
Wiki (30 minutes)


230pm-330pm Break


330pm-5pm
Where do we go from here?
Create action list:
Define personal and collective strategies on using social web tools
Consider the ways to cross-promote one another's business

planeta
Evaluation


web toolbox


Watch live video from ronmader on Justin.tv


References

ESTC Program

Editing

Events

ITBW Award @ Portland, Oregon

Where's Portland?




Wiki

indigenous
itbw
Oregon
Oregon Ecotourism
portland
web2

YouTube



Language

Our workshop was taught in English with a smattering of Ayuuk, Maori, Sami, Zapotec, Swedish and Spanish. Bonus points for anyone who can say Eyjafjallajökull (Aye - ya - fyah - dla - jow - kudl)

Suggested Tweets

Free Flyer: Marketing Indigenous Tourism / Biodiversity Workshop http://tinyurl.com/itbweb2workshop #itbw10
As seen on YouTube ... Indigenous Tourism and Biodiversity Video Playlist http://tinyurl.com/indigenousworld #itbw10

Links

TIES
EcoClub





Watch live video from ronmader on Justin.tv