virtuous government

Deepening Engagement: How Local, Regional and National Governments Brag, Develop and Nurture Travel and Tourism

related: workshops, social web
slideshare: government websites (14,000+ views)
ranker: responsible travel leaders
editing: Government

We are developing recommendations for local, regional and national government websites to showcase travel and tourism. Inspire us!

Some of the best things a government can do are free! There are also tips that require a financial investment. Find what works best.

Buzzword Bingo

Accountability - Benefits - Biodiversity - Collaboration - City - Cooperation - Collaboration - Community - Conscious Travel - Continuity - Country - Dashboard - Election - Ecotourism - Empowerment - Enable - Engagement - Energy - Freemium - Government - Governance - Health - Hombres de Gris (Men in Gray) - Innovation - Open Government - Peace- Phase - Responsible Travel - Road Map - Social Web - Tax - Tourism - Transparency - Transportation - UN - Visitors - Virtue - Vote

Hack the government for good not evil

Deepening Engagement

How to Participate
1) Help us improve content about your city, region, country
2) Pay attention to how we wish to receive editorial suggestions
3) Add a link to this site
4) Hire us for workshops
5) Help us create videos
6) Participate in flickr groups
7) Help edit this wiki



Content from government


    The truth is that most government portals are made for the ego of the officials. Once websites engage locals and visitors, everything changes. If the institutions develop a social web strategy -- using channels including Facebook, Flickr, Twitter, YouTube -- then the fluidity of communication vastly improves.

    Consider Martin Hatchuel's proposal to transform information offices into conversation spaces. How would this be manifested?

    Big Ideas

    Government websites are encouraged to …

    1) Create informative, content-rich websites with timely and accurate information, including direct links to local operations.
    2) Participate in conversations with locals and visitors via social web and face-to-face meetings.

    Tips (free)

    Create an inventory of the top niche blogs, flickr groups, websites covering your target markets.
    Offer editorial suggestions to authors and bloggers
    Make it easy for locals and visitors to share feedback.
    Participate on other websites.
    Hold or participate in Photo safaris
    Create a Wiki

    Tips ($)

    Buy ads
    Host Web workshops and webinars
    Offer innovative press trips that put the spotlight on locals
    Sponsor videos


    Listen - Create an inventory of who's who working in tourism and conservation
    Assess - What environmental policies are now in place regarding tourism?
    Improving Media Relations - Which guidebook authors, bloggers, and other media pros have shown an interest in learning more about ecotourism?
    Online - On your website, include links and background info about conscious travel, ecotourism and responsible travel.

    Social Web Tips

    How to engage others using the social web? Let's break this down into a few simple steps

    1) Pay attention
    2) Monitor
    3) Reward (create incentives)
    4) Evaluate (and begin a new, deeper cycle)



    Artwork / Cue Yourself

    A dashboard without a steering wheel @cshirky


    How about we do something more powerful, more meaningful? What if we helped cities express themselves and share their voice? My first thought was to ask the people of Pittsburgh what they want to share with the world. That’s one way to think about it. My next thought was to give them the tools, show them how, and get the most authentic voice.
    - Chris Brogan, How Bloggers Can Work With Tourism Boards

    Those who refuse to participate in politics shall be governed by their inferiors.
    - Plato

    Popular government without popular information or means of acquiring is but a prologue to farce or tragedy or perhaps both.
    - James Madison

    Recommended Viewing

    How the Internet will (one day) transform government - The open-source world has learned to deal with a flood of new, oftentimes divergent, ideas using hosting services like GitHub -- so why can’t governments? In this rousing talk Clay Shirky shows how democracies can take a lesson from the Internet, to be not just transparent but also to draw on the knowledge of all their citizens.

    Recommended Listening

    Our nod to the federal election campaign and an update on Gov initiatives - Here's the road map: we'll start by doing a reality check on the use and value of social media during the current federal election campaign; then we'll look at the Gillard administration's 'Declaration of Open Government'; and we'll end in the US with an update on Barack Obama's progress in implementing Gov 2.0.

    Good Practices



    South Africa

    flickrgroups: Cape Town: LIve it, love it
    Responsible Cape Town



    Engage: Getting on with Government 2.0


    Recommended Books

    join the conversation, the long tail

    Questions (Messy Draft)

    What sort of assistance is provided by gov to locals, visitors and press?
    How well does the gov listen?
    What happens when the government is a bully?
    How well do locals and visitors rate government services?
    Who is the local contact in the government office who should receive announcements and news about awards for their constituents?
    Why do young people want to work for the government?
    Do you measure visitor satisfaction?
    Do you measure local satisfaction?


    What are the best ways for locals and visitors to provide government agencies constructive criticism?


    Creative Commons

    elsewhere on the web

    Declaration of Open Government
    2009 Future Tense program on 'e-Australia'
    2009 Future Tense story on the 'internet president'
    2009 Future Tense interview with Dr Nicholas Gruen about Gov 2.0
    Our list of election-related websites
    Stephen Collin's recent blog post on social media & the election
    Stephen Collin's blog post on Gov 2.0 culture
    James Dellow's blog post on this programme
    How Bloggers Can Work With Tourism Boards -

    Embedded Tweets

    Open Data -!/mixandmashnz
    2010 winner: -

    Some thoughts - Martin Hatchuel

    • Government has an obligation to create the environment in which tourism can work - 'an enabling environment' - its job should not be to become the the tourism provider.
    • This leads to the obvious question - should governments run national airlines? They seem to be failing all over the world, they often need huge injections of capital, and they are large and unwieldy. And how are they contributing to responsible tourism?
    • Discuss!

    recommended viewing: us now


    X UsNow sites : Main site : Watch the film : Explore the film : Live events : What is being said : Download the torrent : Buy the DVD watch.UsNow Watch the film in full online Switch to : [Subtitled] / Share on : [Twitter] [Facebook] Created by Jaggeree to accompany the online release of Us Now. Film produced by Banyak Films

    Government Without Walls
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