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European Ecotourism Conferences

related: events, europe, euroeco, wildeuro
facebook: EuropeanEcotourismConference
flickrgroup: Ecotourism Europe
slideshare: ecotourism europe (4,000+ views)
editing: European Ecotourism, #EuroEco17

September 10-12, 2018 5th European Ecotourism Conference - Tbilisi, Georgia

Organizer : Georgian Ecotourism Association
Facebook: GeorgianEcotourismAssociation

April 17-19, 2017 4th European Ecotourism Conference - Safranbolu, Turkey

The 4th European Ecotourism Conference will be held in Safranbolu, Turkey April 17-19. The conference will bring together 300 professionals. Karabük University Safranbolu Tourism Faculty (@krbkuni) hosts the conference with the partnership of Ministry of Forestry General Directorate of Nature Conservation and National Parks and the Municipality of Safranbolu. With a focus on promoting the role of ecotourism in sustainable development, the three-day conference aims to contribute the UNWTO's 2017 International Year of Sustainable Tourism for Development.

The main objective of this conference is to provide a platform for industry stakeholders; researchers, academicians, practitioners, as well as industrial professionals throughout the continent and beyond to present their research results and development activities on ecotourism. This conference will also provide opportunities for the delegates to exchange new ideas and application experiences in person.

Host City
Safranbolu is a UNESCO World Heritage Site. The city was declared as a heritage site in 1994 because of its key role in the caravan trade over many centuries.

4th European Ecotourism Conference - Safranbolu, Turkey #EuroEco17


European Ecotourism Conference

‪⚡️ “#EuroEco17” ‬



  • To the organizers and participants – Will the conference have live and recorded video?

  • Is there a directory of participants? Bonus points for a directory with bios and social web links

  • As a media partner, how can Planeta.com assist?
  • To the public – What would locals like visitors to know about their corner of Europe? Paint a picture of the kind of tourism you’d like to see.
  • In this #YearOfOpen, are any of the related publications and online resources focusing on European Ecotourism open access? Bonus points for OER.
  • What is the difference between ecotourism and sustainable tourism?
  • What should we learn about Turkey?

Previous Events

April 26-29, 2015 3rd European Ecotourism Conference (poland)
Organizer - Social Ecological Institute (SIE)
hashtag ‪#‎EuroEco15‬


8 lectures/presentations:
1. 25 years of ecotourism movement - Michael Meyer - Ecological Tourism in Europe Germany
2. Ecotourism in global challenges - Anna Pollock - Conscious Travel UK

3. Certification in Europe and GTSC standards - Mary Mulvay - Ecotourism Ireland
4. Key factors for profitability of ecotourism - Jeppe Klockareson - Swedish Ecotourism Society
5. How to communicate ecotourism - Chris Milnes - Hellenic Ecotourism Society
6. IT tools and social media - Aivar Ruukel - Estonian Ecotourism Association

7. How to develop ecotourism in Poland/East European countries
8. Local communities in sustainable development - Rafał Kurczewski PhD

4 discussion panels:
I panel Positive change through ecotourism
II panel Euro Eco 2015 and ESTC 2015
III panel Climate changes and ecotourism challenges for next 25 years
IV panel Ecotourism in Poland chances and challenges

Guidelines for remote participants: tk


Go Estonia


October 23-25 2nd European Ecotourism Conference
Organizer - Association of Ecotourism in Romania

The 2nd European Ecotourism Conference will be held in Poiana Brașov, Romania
European Ecotourism Conference @ 09.2010

Declaration of the 2nd European Ecotourism Conference

Following the deliberations and discussions of the participants of the 2nd European Ecotourism Conference,

We recognise these common needs:
  • to bring sustainability and nature conservation to the ecotourism destination regions;
  • to develop a common understanding of ecotourism in Europe as a conservation and development tool;
  • to co-ordinate communications for ecotourism destinations in order to attract guests; and
  • to communicate the benefits of ecotourism to policy and decision makers.


We agree with the following ecotourism destination concept.
Ecotourism destinations in Europe should have:
  • A protected area associated with the destination.
  • A critical mass of local ecotourism businesses.
  • A sustainability plan under implementation, in developing ecotourism.
  • Nature and local culture as the main ingredients in product development and marketing.
  • Active participation of local communities based on shared values, empowered through education and awareness raising.

We, the 80 participants from 20 European countries, including ecotourism and sustainable tourism associations and networks, ecotourism businesses, education institutions, experts and consultants on ecotourism, have endorsed this statement and committed ourselves to use it as a guide for future action

Contact: Association of Ecotourism in Romania, Andrei Blumer,
Andrei.blumer@eco-romania.ro, tel. +40723 18601 +40723 186016

See Andrei Blumer reading the declaration of conference:

Ustream: http://www.ustream.tv/channel/conferinta-europeana-de-ecoturism


Tuesday, October 22

15.00 –
Arrival and registration
19.00 – 20.30

Wednesday, October 23
07.00 – 09.30
09.30 – 10.00
Official opening
10.00 – 11.30
Main presentations: European standards, destinations and businesses

1. Ecolnet project: the European Ecotourism Labelling Standards (EELS) and European Ecotourism Network
2. Ecotourism certificates in Europe: transparency on standards, verification procedure, sustainability issues.
3. PAN Parks Network of wilderness destinations.
4. Europarc – Charter Parks.
5. AER – Ecotourism network of products and destinations.
11.30 – 12.00
Coffee break
12.00 – 13.15
How European standards can be integrated into tourism businesses and destinations and how these
standards can be better understood by consumers;
Round table/talk show facilitated with public interactions
13.15 – 14.30
14.30 – 15.30
Facilitated Workshops – Part 1

Topic 1: Improving the Benefits provided by Certification Programs and Standards
Certification schemes and quality assurance standards as networking and marketing tools for ecotourism
businesses and destinations”

Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations
The role of local, national and international stakeholders in developing and promoting ecotourism
destinations (ecotourism businesses, protected area authorities, government, international organisations

Topic 3: Practical Tools for conservation and local development
Effective solutions (e.g. financial mechanisms) to maximize ecotourism’s benefits for nature conservation
and local development”

Topic 4: “Product Development Strategies for Better Visitor Experience
How to create quality ecotourism experiences and achieve sustainable destinations”
15.30 – 16.00

16.00 – 17.30

18.00 – 19.30
Coffee break

Facilitated Workshops – Part 2

Side event
19.30 – 21.00

Thursday, October 24
07.00 – 09.00
09.00 – 17.00
Field tripswildlife tracking, medieval culture tour)
18.00 – 19.30
Panoramic walking tour of Brasov
19.30 – 22.00
Dinner in Brasov and concert

Friday, October 25
07.00 – 09.00
09.00 – 11.00
World cafe based on the four topic discussions (part 1) - discussions
11.00 – 11.30
Coffee break
11.30 – 13.00
World cafe based on the four topic discussions (part 2)
13.00 – 14.30
14.30 – 16.00
Conclusions for the four topics
16.00 – 16.30
Coffee break
16.30 – 17.30
General conclusions
19.30 – 21.00
Festive dinner and concert

european ecotourism conference

Background of 2010 Event

More than 200 people from 27 countries participated in the 2010 Europe Ecotourism Conference September 26-29 in Pärnu, Estonia

Ron Mader's assessment: "Having attended dozens of tourism conferences, the 2010 European Ecotourism Conference set the benchmark for a tourism event -- it was great on the ground and transmitted in real-time using live streaming and free wi-fi. Inspiring! The work of Aivar Ruukel and his friends and colleagues in Estonia should be noted as one of the high points of 2010. Aivar asked us to turn on our smartphones!"

The video channel was viewed in several dozen countries, including (in order of number of visitors): Estonia, Spain, Norway, United Kingdom, Finland, Ireland, Lithuania, Netherlands, Germany, Russia, Czech Republic, USA, Vietnam, Turkey, Sweden, Hungary, Latvia, Austria, Brazil and Australia. The real-time webcast was looked from more than 50 countries and some 837 visitors. These statistics can be accessed online

Ron's Reflection

Allow me to climb onto my virtual soapbox and make the following assessment: Having attended dozens and dozens of tourism conferences, the 2010 European Ecotourism Conference set the benchmark for creating an event that was great on the ground and transmitted in real-time using live streaming and free wi-fi. The work of Aivar Ruukel and his friends and colleagues in Estonia should be noted as one of the high points of 2010.

Traditional conferencing behind closed doors in which participants read at one another should no longer be permitted. We have options, beautiful, lovely sustainable options!

The September 2010 European Ecotourism Conference should be considered THE BENCHMARK for all tourism conferences. There were fine presentations, good networking and opportunities for dialogue. More than 200 people participated and everyone had something to contribute.

The conference took place in lovely Pärnu, a coastal city, but tours before and after the event showcased local actors elsewhere in the country of Estonia.

The big hit of the event was Open Space Technology making the event as much of a fun conference as it was an unconference. Kudos to organizer Aivar Ruukel and his partners and friends. This was a superb introduction to Estonia and a fantastic re-imagining of the challenges of ecotourism in Europe. OST Reports are linked below.

I spoke the second morning of the event and for friends in the Americas, it probably was not the most convenient time to catch my talk – Upgrade Your World – around midnight, so I’m pleased to announce that Aivar has uploaded this and a dozen other presentations. My major thesis is that we need to find the strategies ASAP in which we can improve (aka ‘Upgrade’) our technical and sustainable practice skills. Storytelling Now!

Now if we want to opt toward sustainable practice, such aspirations need to take place in our travel and I’d argue in our travel conferences. Come on folks, live streaming is a no brainer! We need to broaden and widen the circle. In the video of my presentation the room is set up for the Open Space event, itself a large circle. What I tried to imagine as I roamed the inside of the circle was to think of those who were watching in real-time and those (perhaps yourself) who watch at a more convenient hour.

Engaging Events

There are frugal and fun ways in which people NOT attending the Pärnu conference were engaged real time during conference.

We would encourage friends to share photos of ecotourism on Flickr, videos on YouTube and tweets on Twitter. Conference participants are encouraged to upload presentations online before conference. We plan to webcast some of the sessions during the event. Keep an eye on the official site -- http://www.european-ecotourism.com -- which will feature a window with real-time webcast.

European Ecotourism Conference website has transmogrified into casino propaganda! http://european-ecotourism.com

OST Reports on Slideshare

More about OST

Ron's presentation: Upgrade your world: How to integrate Web tools in promoting European Ecotourism

Upgrade your world: How to integrate Web 2.0 tools in promoting European Ecotourism from Aivar Ruukel on Vimeo.

Buzzword Bingo

Authenticity - Baltic - Biodiversity - Climate Change - Destinet - Estonia - #euroeco - Europe - Islands - PanParks - Parks - Pärnu - Sailing - Skype - Wildlife

youtube: playlist


2010 - This year, the first European Ecotourism Conference (EETC) is starting a new tradition in the European travel scene – an annual gathering of experts, business leaders, and public and private stakeholders to encourage ongoing conversations about the current state of ecotourism development and future challenges and opportunities.


Monday 27 September 2010
Pre-conference Experiences
19.00 Get-together including dinner in Pärnu Yacht Club

Tuesday 28 September 2010
in Strand SPA & Conference Hotel
09.00 Opening of European Ecotourism Conference
Welcome to Pärnu and Estonia!
Conversations start
10.00 Global perspectives on Ecotourism in Europe – Mr. Richard Denman, The Tourism Company
10.30 Ecotourism and Climate Change – Prof. Dr. Wolfgang Strasdas, Eberswalde University for Sustainable Development
11.00 Networking and mapping of Ecotourism in Europe – Mr. Herbert Hamele, ECOTRANS, Germany
11.30 Conversations in form of World Cafe
13.00 Lunch
14.00 The Experience Economy needs Ecotourism. And the other way around… – Mr. Paal Knutsson Medhus, Norway
14.30 Local Travel Movement – Mr. Luke H. Ford, WHL Travel
15.00 How to Market to Green Traveller? – Mr. Richard Hammond, greentraveller
15.30 – 17.30 Conversations in form of World Cafe
19.00 Social Event and Dinner in Strand SPA & Conference Hotel
Wednesday 29 September 2010
in Strand SPA & Conference Hotel
09.00 – 11.00external image call_skype_logo.png09.00 – 11.00 Parallel Sessions
Theme – Ecotourism and Biodiversity Conservation
  • PAN Parks Tourism Model as a tool to protect Europe’s Wilderness – Mrs. Barbara Mayer, PAN Parks Foundation, Hungary
  • Ecotourism in Protected Areas of Armenia – Mrs. Zhanna Galyan, Armenian Ecotourism Association
  • Proposals for environmental policy based on demonstration of environmental, social and economic benefits from tourism in the Slitere national park – Mrs. Asnate Ziemele , Lauku Celotajs, Latvia
Theme – Community-Based Ecotourism in Europe
  • Developing a sustainable tourism destination with the help of the principals of ecotourism – Ms. Anna Martinez, Sweden - Anna Martinez
  • The Onion Road – one region, two nations, three cultures! – Ms. Triin Akkermann, Estonia
  • Creating an Eco Experience at the Edge of the World – Mr. James Macletchie, Scotland
  • Marelisi - how to establish a new ecovillage – Mrs. Marta Tudela Sanchez, Spain – Georgia
Theme – Ecotourism and Certification Programs
  • How to set up a European Ecotourism Knowledge Network: opportunities and benefits from local to European/global level – Mr. Herbert Hamele, Ecotrans, Germany
  • Ecotourism Development and Certification in Norway – Ms. Lone Lamark, Ecotourism Norway
  • Eco-Romania, integrating certification within destination management – Mr. Andrei Blumer, Association of Ecotourism in Romania
  • Estonian Ecotourism Experience – Mr. Mart Reimann, Estonian Ecotourism Association
Theme – Ecotourism Product and Marketing Innovation
  • Business Success and Constraints in the Swedish Nature Tourism Sector – Mr. Peter Fredman,
  • Tools, tactics and tips for communicating in a digital world – Mr. Robin Gurney, Altex Marketing, Estonia
  • Upgrade your world: How to integrate social web tools in promoting European Ecotourism – Mr. Ron Mader, Planeta.com, USA/Mexico
11.00 – 13.00 Conversations in form of Open Space
13.00 – 14.00 Lunch
14.00 – 16.00 Conversations in form of Open Space
16.00 – 17.00 Closing of the conference

Thursday 30 September 2010
Post-conference Experiences



Elsewhere on the Web (Links!)

Ecotourism Conference plus: a real wild Estonian eco experience from 250 euros
European Ecotourism Conference Poses Tough Questions
Síguela en vivo: European Ecotourism Conference 2010
European Ecotourism Conference 2010, Conclusiones y Preguntas difíciles





Flickr Groups

Ecotourism Europe


European Ecotourism Conversations

My thinking - All tourism conferences should have free wi-fi and when possible live-streaming of the event and the September 2010 European Ecotourism Conference should be considered THE BENCHMARK



Estonia on the Web (2010)
Upgrade your world: How to integrate Web 2.0 tools in promoting European Ecotourism
European Ecotourism Conversations,
ecotourism europe



October 4 - TweetReach for #euroecoReached 9,704 people via 50 tweets


Chatting with Aivar @Ruukel about the upcoming European Ecotourism Conference http://www.european-ecotourism.com #euroeco


Conference venue: http://www.strand.ee - trip advisor - http://foursquare.com/venue/2926543


The video streaming and tweeting made the conference both available to millions and very sustainable. They all deserve immense congratulations for a job well done. - Valere Tjolle

EuroEco 2011

September @ Estonia

Twitter Reach Report Results for #euroeco | TweetReach