Levels of Engagement: Be attentive, creative, generous, curious and empathetic (2016)

Encouraging Engagement

related: storytelling, how green is your eco conference?
flickr: engagement
slideshare: engaging events (45,000+ views), upgrade your world (17,000+ views)
clipboard: engagement
editing: encouraging engagement

Engagement = Meaningful interaction

Essay

One of the greatest challenges for those working in conservation and tourism, economic development and job creation is that of engagement - how to communicate, interact and listen to locals and how to avoid fatigue over the rough patches. Engagement fatigue. Critical if we wish to encourage sustainable practices. Engagement (aka 'meaningful interaction') needs to be central to our work, not an add-on. We need an engagement strategy as much as any communication strategy. How will we collaborate?

We can come to agreements easily enough but getting work done requires collaboration and continuity that is often missing in a world with a short attention span. How many aspirational documents do not deliver practical actions?

If we want meaningful change, we have to engage. At a personal level, it's being mindful and empathetic. Just how do we achieve a creative, passionate and storied participation in the world? If we don't factor long-term continuity or sustainability into the equation, it will be impossible to create buy in. Activism yes, but it needs to be a sustained activisim. A 'click here' and 'support the cause' mentality -- aka 'clickvitism' -- is not the same as building long-term relationships.

So we ask ... how do you measure your engagement in activities organized by others and how you try to engage others in your work? We'd like to consider whether engagement (online and off) can be measured. Are we missing the mark by waiting for good things to be served up on a platter instead of going out and improving the relations and experiences shared with others?

We are not going to hear each other's stories if we have our headphones on ... or if we don't learn one another's language?

RT Week 2017

How engaged do you plan to be during Responsible Travel Week?
Curious about the topic. (Example: I plan to observe)
Interested in the topic. (Example: I plan to share information and ask questions)
Passionate and energetic about the topic. (Example: I plan to create a local event or host a live video)
Passionate but laidback about the topic. (Example: I plan to watch the video conversations)

Levels of Engagement

Thank you all for your attention, creativity, generosity, curiosity and empathy.
Gracias a todos por su atención, la creatividad, la generosidad, la curiosidad y la empatía.


Attribute
Fave Quote
What is the value of attention?
Attention
Pay attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.
- Susan Sontag
Be creative
Creativity
You can’t use up creativity; the more you use, the more you have
- Maya Angelou
Guelaguetza Dancers, October 2005
Generosity
La generosidad nos enriquece. (Generosity enriches us.)
- Mexican Proverb
Buzzword Bingo: Empathy Museum @romankrznaric
Empathy
Empathy is intuitive, but is also something you can work on, intellectually.
- Tim Minchin, Life Lessons
Be Curious! (Curiosity Rover on Mars!) @MarsCuriosity
Curiosity
The cure for boredom is curiosity. There is no cure for curiosity.
- Dorothy Parker

Engagement Matters

Interaction and Engagement


What is the difference between interaction and engagement?

If we want to better understand the concepts, we need examples, translations and more conversations that dare ask 'what is mutually beneficial in the long run?' That ought to be the goal of our separate interactions and warm fuzzies of being engaged.

Buzzword Bingo

90-9-1 - activism - attached - attention - behavior - bums on seats - clickvitism - comments - competition - concentric circles - conscious - contest - coopetition - curiosity - detached - digital inclusion - education - engagement - feedback loops - freemium - flow - games - generousity - interaction - nvolvement - lateral thinking - listening - longtail - measure - mindful - nature - partnerships - ranking - reach - relationship - sharing - stats - storytelling - tick the boxes - waking up

Measuring Engagement

How to measure engagement with your website readers? Consider how specific individuals connect with your site. Fill out the following chart and add up the points.

Read
x
x
x

3 points
Recommend
x
x
x

3 points
Email
x
x
x

3 points
Face-to-Face





Comment
x
x
x

3 points
Write
x
x
x
x
4 points
Co-Create
x
x
x
x
4 points
Pay
x
x
x
x
4 points
Donate
x
x
x
x
4 points

slideshare





Quotes

There is a difference beween bums on seats and minds in gear.
- Philip Adams, The Future of the ABC

It doesn't take all of us. It only takes all of some of us.
John Wilbanks: Let’s pool our medical data

What unifies a movement? After we go home from the demonstration, are we still a movement? Only if we're grounded in a shared vision … Having a vision means we have some fundamental idea of how we want the world to be … A movement articulates something for the future … It's not enough to express our individualities. What kind of a world do you want for everybody? And how can that world be demonstrated?
- Michael Ventura, Letters at 3AM

Unless people feel they are actively involved in an experience, it's not meaningful or memorable.
- Mariette dT-Helmbold

With statistics showing that more and more people are finding their news via their social networks, it has become more important than ever to provide a relevant, timely social media service. Mainstream media have taken various approaches to this, ranging from a fully automated feed, through to having a social media editor/producer who posts updates. We've taken this a step further at ABC News by integrating the tweeting duties with the main news desk, so the people sending the tweets are the people crafting the top stories collection on the ABC News website.
- ABC News, clicks-no-substitute-for-engagement

Thank you for watching.
- Popular expression

The idea is that by getting users to do a little bit of work, they’re more likely to come back for the pay-off on that work. In a digital world where we’re told you need to make everything super easy for the user, this can be a little counter intuitive. But if you’ve been sucked into a good sales funnel recently, you would have seen the same principle at work – whether it’s taking a car for a test drive or filling out a questionnaire – this investment in your time is there to lock you in.
- Matt Rowley, What makes Minecraft so addictive @MattRowley

What are you going to so that you can arrive on your deathbed 50 years from now with a big grin on your face that says 'lord sakes that was a ripper. that was a good life well lived.' For me that means engaging meaningfully with what I think I am here on the planet to do.
- Petrea King, Bush Telegraph

I wish the unengaged people would stop telling us how unengaged they are. They are as irritating as people talking about being bored. Find something interesting. Be interesting!
- Conversation

Translating: Are we on the same channel?

Spanish: ¿Estamos en el mismo canal?

Worksheet: Are we on the same channel?


Facebook
Flickr
Foursquare
Google+
LinkedIn
Slideshare
Twitter
YouTube
Wiki
Other
Are we on the same channel?










To what degree are we engaged?










Worksheet: How deep is your engagement?


Facebook
Flickr
Foursquare
Google+
LinkedIn
Slideshare
Twitter
YouTube
Wiki
Other
Light
Like
Favorite

+1


Like
Retweet
Favorite


Medium


Add to list



Reply
MT
Add to list


Strong


Visit







To what degree are we engaged?

Spanish: ¿A que nivel estamos comprometidos?

Translating: Engage! Upgrade your world by making the most of old-school allies and the expanding universe of the social web.

Spanish: Participar! Actualiza tu mundo, haciendo la mayor parte de los aliados de la vieja escuela y el universo creciendo de las redes sociales

Ways to measure

On a wiki, you can check out how many times a page has been edited.
On a blog, you can count the number of comments or links to the blog.

On the Ground

How do Spanish language schools create venues that connect students and locals?
How do hotels that offer wi-fi connect with their guests via Facebook, Flickr and other social web tools?
What are the non-wired ways of connecting locals and visitors?

References

Engagement - Flickr
Engagement - delicious

Elsewhere on the Web

http://museumtwo.blogspot.com/2014/09/what-are-your-engagement-goals.html - @ninaksimon
http://www.cmo.com/articles/2014/9/16/customer_engagement_.html
Participation Inequality: Lurkers vs. Contributors in Internet Communities (Jakob Nielsen's Alertbox)
Terms of engagement
Engagement is (not) made to measure - nfp 2.0
what the research says about increasing engagement
Stanford researchers: Sustained engagement is a challenge for ResearchKit app

ED: Who weren't we looking for?

Product-hawkers, jargon-junkies, dullards, wafflers, motivator wannabes, self-promoters, spouters of new-age fluff.
http://www.ted.com/about/conferences/past-teds/ted2013-talent-search

Questions

How do we measure the impact of the social web?
How do we measure the impact of environment conservation strategies?
How is the word 'engagement' translated into other languages?
What incentives do we provide others to get involved?

Terrible Public Engagement
Don't forget Short Notice. Announce you are arriving in the community with as little time as possible. This works quite well for consultants and academics who can complain they did not know how to make contact until they were already there.
If you are a government office, issue 'Request for Proposals' within two weeks. This keeps the pesky informed outsiders outside the circle of influence and if you let your friends know with a whisper ahead of time, they have a leg up.

videos






Cue Yourself! Artwork

Buzzword Bingo: Engagement
How do we engage new audiences? - Michael Allen, Fort Sumter National Monument @katesiber @NPCA @FtSumterNPS
Engage! Making the most of the social web
How do we participate?
are we on the same channel?
Buzzword Bingo: Digital Inclusion = Movement to guarantee that individuals and communities have access to digital media #buzzwordbingo #digitalinclusion
Exploring the 90-9-1 Principle @ronmader
Buzzword Bingo: Tick the boxes = meet all the criteria

Photos

active participation

Embedded Tweets