less important people are texting me right now. hold on.

that's another story

the journey lasted longer than the time on the road

culture kits

Red Trunk Project

The Red Trunk Project is a cultural initiative that sparks a global dialogue based on the imperative to Respect Every Difference—the RED in Red Trunk. Our goal is to create a brighter, more inclusive future for all children, working to ensure that children better understand and empathize with their fellow citizens around the world—a simple yet powerful idea that’s more important than ever today. We utilize experiential learning, cultural artifacts (such as arts and crafts, clothing, currency, musical instruments, etc.), video, audio elements and lesson plans—all found in each Red Trunk—to tell the stories of individual children and their cultures’. The Red Trunk Project provides in-depth, hands-on insights into other cultures, allowing children to connect with distant parts of the world they would might not have the opportunity to travel to themselves.

Culture Clash

atomic lighter

option paralysis
- douglas coupland

why would i replace this? it's not broken

separatist tribalism

bar hounds art / constance depler





marshmallow abomination

January 18

press home to open



Sea Turtles

Shark sanctuary in Indonesia is about the size of Europe
Visitor attractions that Fiji, Frnech Polynesia and Palau

days of the year



Royal Tour

Carole King

Colorado River Peoples


Truth Finder

John Mc

name check 01:37:26


Tom Delonge

econd is here.

i can insult your culture. I'm an American


select a form

404 is the same theme
child theme of smart magazine holds the stuff that's different

Where to eat and farmers markets
University of Texas at Austin
Pages are information that's not going anywhere
Posts are more ephemeral

Flexibility to move around in a lot of different ways

Voice writing

How well does the wiki take dictation?

Puppies are the dogs of the future

favorite music? am radio in the next room

customer service

Session Description (Please describe your session in 25 words or less—this will be used in the conference brochure)

Wild Nevada on the Social Web asks participants to use smart phones, tablets and computers to access and share information about Nevada's biodiversity, wilderness and parks. We offer practical tips on engaging Facebook, Flickr, Periscope, Slideshare, Twitter, YouTube and wikis.


Voice writing on a wiki Wednesday

First Announcement

Mexico, DF Mexico will host the next Conference of the Parties (COP 13) of the Convention on Biological Diversity (CBD), from 4 to December 17, 2016 in Los Cabos, Baja California Sur. The focus of the global meeting point to observe the natural wealth of the planet from a holistic perspective. As part of his stay in the country for the preparation of this global meeting, on Monday March 9 Dr. Braulio Ferreira de Souza Dias, Executive Secretary of the CBD, visited the National Commission for Knowledge and Use of Biodiversity (CONABIO). The aim of the visit was to learn from the experiences of more than two decades of CONABIO and major advances in biodiversity at the next global meeting of specialists. Kermez Dr. Jose Sarukhan, National Coordinator of CONABIO, presented to the Executive Secretary of the CBD progress on the main tasks performed by the institution, the most important being: the National Biodiversity Information System (SNIB) systems marine and land monitoring, bioinformatics tools and Ecoinformatics for decision-making, and other management tools such as those in the corridors and biological resources. Dr. Sarukhan also discussed major outreach and citizen science that makes the commission.

For his part, Dr. Ferreira de Souza Dias presented to specialists CONABIO the main results of the Fourth Global Biodiversity Outlook (GBO4), a document that assesses the overall progress in implementing the Global Strategic Plan for Biodiversity 2011 -2020 and the Aichi, instruments adopted in 2010 during the Biodiversity Summit Nagoya, Japan. Dr. Ferreira de Souza Dias also presented the main perspectives have regarding the upcoming Conference in Mexico in 2016, and declared: The idea is to advance the integration of biodiversity-related issues in all sectors, so that not only the environmental problem is observed, but biodiversity as the basis of survival, human welfare and sustainable development. Dr. Ferreira de Souza Dias said that Mexico has sufficient capacity to achieve the next Summit of Biodiversity to be held in Los Cabos, Baja California Sur, a successful meeting, where important decisions are taken to meet the global targets for 2020 Conservation and Sustainable Use of Biodiversity, and Sustainable Development Goals, which will be part of the agenda of the United Nations General Assembly for the post-2015 period The Convention on Biological Diversity, adopted in 1992 during " Earth Summit ", is currently the main international agreement on biodiversity that has as main objectives: 1) biodiversity conservation, 2) sustainable use of components of biodiversity and 3) fair and equitable sharing of benefits arising from the utilization of genetic resources. Convention currently has 194 member countries. Prior to the Rio Summit in 1992, as part of the negotiations that were developed internationally and under an atmosphere of national concern about the knowledge and conservation of biodiversity Mexico being a mega-diverse country, was created by presidential decree the Commission National for the Knowledge and Use of Biodiversity (CONABIO). During his stay in our country, Dr. Ferreira de Souza Dias highlighted the role of CONABIO as an institution worldwide pioneer in the field of biodiversity information and a leader in the negotiations of the Convention on Biological Diversity. Unfortunately, very few countries have similar institutions, therefore, the example should be replicated CONABIO said the Executive Secretary of the CBD.


What's your favorite memory?
Estonian: Milline on sinu lemmik mälu?
Spanish: ¿Cuál es tu mejor recuerdo?
French: Quel est votre meilleur souvenir?
Maori: He aha koutou mahara tino te?
Afrikaans: Wat is jou gunsteling herinnering?
Japanese: あなたの好きなメモリとは何ですか?

Could I persuade you to ride a bike?
Could I persuade you to take a photo of a tree?

What a priviledge to care for family . Faith is what we have when we believe tomorrow will be better and that things have a positive purpose even if we cannot fathom the reason in the immediate now.

¡Qué privilegio de cuidar de la familia. La fe es lo que tenemos cuando creemos que el mañana será mejor y que las cosas tienen un propósito positivo, incluso si no podemos entender la razón en lo inmediato ahora.

January Google Fiber


dev setup

alphabet - ab used to be one step


Theme Park

Scavenger Hunt




The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing

Invite your friends to like responsible travel

Said 'In a Jerry Seinfeld way': Have you noticed that Wiki Leaks is not actually a wiki. It's like dueling geotourism definitions.

The list goes on and on because the technology never fails to change. We adapt or die in the rapid flowing stream. We are learning how to connect across generations, knowing that our grandkids will face a future that could be the combination of all our fears ... or it could it be much better depending on the actions we take today.
We talked a lot this past week of engaging youth, though I actually want to hear young voices say they want to connect with the aged.


electronic graffiti

Embedded Tweets

Do what you love doing, not what you think you ought to be doing.

What can we, in our own country, do to promote dialog about our lack of acknowledgement of our own indigenous people? Is there interest in such a dialog, in your experience living in Nevada, from the perspective of the many Native-American tribes? While I know that certain Native-American tribes, such as they exist, wish to expand upon tourism for survival, or wish to save what they consider to be sacred lands (such as are threatened by pipelines), what can we do to cooperate in raising their profile as travel writers or publishers while not arrogantly speaking for them?

Here's my take and it's a simple one: we acknowledge a painful history and a less than stellar present and we celebrate the living cultures.

As this week's discussion focuses on travel and tourism, I think it's incumbent on travel writers and publishers to showcase what works, what's open while providing helpful protocols for visitors. Media pros can open the doors to indigenous-led businesses, tour guides and artisans and make it as easy as possible for them to get exposure. As we live in an age of an increasingly social web, we should be asking how we can like/favorite/recommend their services online Facebook and TripAdvisor. This is not speaking for them, rather speaking up for them and often interacting with them in online dialogue. This is neither as difficult or as expensive as it was 10 years ago.

Using the social web, I have a few specific recommendations. First is to seek out and listen to indigenous-made media. Check out the Top 10 List in the Making. Second is to follow and watch the Smithsonian's American Indian Museum webcasting on Ustream. Then use these suggestions for making travel plans. If you're visiting southern Nevada, combine a trip to Valley of Fire State Park with the Lost City Museum. I'm certain there are more options but I am just in the starting phase of curating a list of indigenous highlights in the southwestern USA. What I would love to see would be a combination of on-the-ground dialogues and online hangouts. Let's see if there's interest.


I am blessed! My friends are a unique mix of atheists and evangelicals, painters and writers, people I see every day and those I may never meet in person. What a wonderful birthday complete with mole, bike rides, rugby chatter and even an online livestreaming conference from England. Slow walks and slow food adventures in Oaxaca are letting me check in on dear friends face to face on my tour de despidida. Cheers to everyone around the globe who fills my heart with such joy. Here's to an absolutely fantastic 2014 and to shared adventures we create together.


Video call ended in error

A=1 , B=3, C=3, D=2, E=1, F=4, G=2, H=4, I=1, J=8, K=5, L=1, M=3, N=1, O=1, P=3, Q=10, R=1, S=1, T=1,U=1, V=4, W=4, X=8, Y=4, and Z=10. The two blanks have no point values.

eduardo perez


Redes Sociales

Jet Ski

Short-Term Missions with Excellence


until we meet again

kaha - triqui

Greeting Cards

Wayback Machine

No one should offer constructive criticism if they don't ask 'Is there anything I can do better?'

The long term is hard to keep in mind when the short term hurts

Sustainable travel and tourism are terms that sometimes used, however far less so by the industry than responsible travel and tourism. Sustainability is (an often vague) aspiration, whereas responsible tourism (taking responsibility for the impacts of tourism) is more of a strategy to achieve ambitions of sustainability. Others feel that true sustainability is never achievable, not least due to the CO2 impacts of aviation, and that responsibility for tourism’s impacts is more appropriate. It’s certainly easier to talk to tourists about acting responsibly.

Prepare to greet the opportunities that present themselves.

Meet and greet

You don't know until you try


The secret of change is to focus your energy not on fighting the old, but on building the new.
- Socrates

No coach should ever make more $ than the university president

Truth and rumor, facts

Type Upside Down

How to respond?

We are a Dutch Foundation linked with an ONG in Guinea.My question is if you can let me know where to look for funds for our Multifunctional Park. We want it to be a complete Eco Resort and are looking for money for solar panels. We do have some allready but not enough ans because of that we sometimes need to use a generator.
Awaiting your reply and advise

Twitter Example (2011)

First the good news! UNWTO is holding a photo competition and is using Twitter. Now the big question -- the rules of the competition say that photos must not have been previously published, so what does 'publication' mean in 2011 for UNWTO? I posed this question on Twitter and here's the exchange:

@UNWTO Rules say 'Photos must not have been previously published' ... Do you mean paid work or can photos already on Facebook be submitted?!/ronmader/status/98038053641261056

@ronmader Hi Ron. Submitted photos cannot have been entered into other competitions nor have been released in any type of publication.!/UNWTO/status/98675862018330625

So, millions of pics on flickr, uploaded thru twitter, foursquare or Gowalla not eligible. Welcome to the digital century @UNWTO ! @ronmader!/waterwisegirl/status/98714795829755904

@waterwisegirl Hi Heidi! Photos uploaded on social networks are eligible, but not those entered in other comps or included in a publication!/UNWTO/status/98724552007356417

@UNWTO @waterwisegirl This is good news! All of my photos documenting tourism linking cultures are on Flickr, most unpublished elsewhere!/ronmader/status/98727844112379904

@ronmader @waterwisegirl We're looking forward to seeing your entries!!/UNWTO/status/98729215880474624

2012 Giants

1. Angel Pagan, CF
2. Marco Scutaro, 2B
3. Pablo Sandoval, 3B
4. Buster Posey, C
5. Hunter Pence, RF
6. Brandon Belt, 1B
7. Gregor Blanco, LF
8. Brandon Crawford, SS
9. Starting Pitcher

gobi adraki
ummm ali

when you have to be everywhere at once, start here

To change something, build a new model that makes the existing model obsolete.Buckminster Fuller


Travel encourages a deeper understanding of people and place. It's a fact that locals and visitors engage in various activities in the same day. For example, the adventure traveler may also be a craft buyer and a birder. The local guide also has hobbies and interests that stray from the professional 'tour.' Being aware of one's social and environmental footprint is a core value of the conscientious visitor and host.

What was ... argued as the self-interested complaints of the greedy few is now becoming accepted truth." G.Rinehart

Traditional Web 2.0
Not agile - Agile
Complicated in creation - Much easier creation

Both have options for e-commerce and e-culture

Worksheet (in development)

Streaming Tips: Good internet speed is the main key, at least 1Mbps download speed but 2-3 better. Test it at Shutdown anything that might be hogging your bandwidth [Internet Speed] Especially any Peer2Peer software like Bit torrent, Utorrent, Skype etc. A modem & computer restart prior to the game is a good idea as well as it clears memory. Clearing the cache & changing browsers can also be useful.

We are creating things before the time has elapsed to understand what's been created.


How can you see me if I am invisible?
My bucket is full
I can only retweet you if you tweet first
What's in it for me? (WIIFM)
Your fear terrorizes me.
Assist people in creating their own meanings.
Take a deep breath.
Don't be that guy.
Globalize yourself
What are we going to do with this wired space?

Don't speak in a hushed voice.

Join the Conversation

Events 2.0

PubCamp - The Web 2.0 Media Day

Eager to capture the attention of Internet-savvy guests, hotels are becoming more serious about using online videos as a marketing tool. They're encouraging and monitoring guests' videos of their stays. They're creating their own YouTube channels and other video content to showcase their properties and to launch new brands. It's a dramatic shift from traditional marketing, where communication flowed from hotels to customers. The new strategy aims to get customers to talk among themselves on sites such as YouTube, Facebook and Twitter, promoting word-of-mouth advertising.
Guests' videos star in hotels' online ads - USA Today

Today, China's Internet users do not only outnumber Internet users in the United States, with 2.7 hours daily-or, collectively, just under 570 million hours per day-they also spend more time online. They are quicker in adopting the most advanced kind of services such as watching videos and movies, playing games and sharing music. Where most American netizens still rely on emails to communicate with each other, their Chinese counterparts use IM and web 2.0 applications.
- Report: Chinese netizens lead web 2.0 - China Daily

How about we do something more powerful, more meaningful? What if we helped cities express themselves and share their voice? My first thought was to ask the people of Pittsburgh what they want to share with the world. That’s one way to think about it. My next thought was to give them the tools, show them how, and get the most authentic voice.
- Chris Brogan, How Bloggers Can Work With Tourism Boards

Often completely free, these volunteer-run schemes aim to break down the barriers between tourists and locals, offering the chance to escape standard group tours and get a unique experience. All things being equal, you might even make a new friend out of it.
- Vicky Baker, Pleased to greet you

Heidi van der Watt graduated with a Masters in Town and Regional Planning from the University of Stellenbosch and started off working for South African Tourism (national tourism organization), establishing a new division focusing on destination planning and development. She has been a notable contributor to policy and strategic developments related to sustainable tourism in South Africa for the last decade. Most recently, she assisted the National Department of Tourism (NDT) to draft South Africa’s national standard for Responsible Tourism, adopted through the South African Bureau of Standards (SABS) as a South African National Standard (SANS 116:2010) in 2010. She was instrumental in the development of an associated accreditation for conformity assessment bodies, currently being rolled out by the South African National Accreditation System (SANAS), on behalf of NDT. She also assisted the NDT with the drafting of a National Strategy for Responsible Tourism for South Africa in 2012. Ms. van der Watt has specialist knowledge of all aspects of destination development and management, including tourism sector strategy, market assessment and marketing, product development, spatial planning, institutional development, training and skills development and monitoring and evaluation.

are our visionaries visionary enough?
change link to calendars to museums


Vitamin D

House Rules

Be Proud of Your Accomplishments, Not Your Affiliations

highly supported guess work
the questions i have are not presented by a specific article

top of mind

We've identified problems in your setup. These may cause problems loading In-Page Analytics.Your site doesn't load ga.js from Google. If you host the Google tracking code on your own servers, it isn't updated automatically and can miss important changes.We didn't find a tracking snippet on your site. In-Page Analytics cannot load. Please make sure you have tracking installed correctly. If your snippet is included in a separate JavaScript file, you'll have to manually check it is being loaded correctly.

What is good service, and how do you do it?


Years ago on I wrote an essay on touting Fair Trade in Responsible Travel reporting - - which starts: "If we wish to develop responsible travel, investment in fair trade in travel writing and photography ought to be a priority."
Rifting on Anna's comment: "If their sights are set on getting sponsored trips or inclusion on paid for fam trips, they are highly unlikely to risk exposing tourism’s dark side or its vulnerable underbelly."
Bloggers and other media pros know the 'rules of the game.' What's missing are the investigative travel writers who can write about a hotel's amenities AND its handling of sewage AND its interaction in the local community. We're seeing some good features and I'd highlight Ethan's work on the Travel Word as a fine example, but the vast majority of the press I skim past highlights anything but responsible travel. Rarer still are the expositions of tourism's dark side by anyone else but those whose sole work is to expose tourism's dark side.
We are caught in a vicious circle of underpaid media pros with little economic incentive to explore the nuances of tourism. We have tourism boards that evaluate their own success in the media by the ads they purchase in magazines and the bloggers they host (and presumably put into their pocket).
That said, I'm quite optimistic. I honestly believe 2012 is a year of many transitions. Thank you, everyone, for your great comments on this post and to Ethan for stirring up the pot in the first place. Anyone interested in recording a skype conversation?

Good to see you reblogging this, Ethan. It’s one of my favorite essays of the year.
The only point I would add is to issue a challenge — how do we call out and give kudos to the bloggers and authors who embed ‘responsible travel’ in their work without saying ‘this is responsible travel.’ My favorite guidebook writers, tweeters and bloggers do this all the time. Responsible travel, like indigenous tourism, like eating local food, like slow adventures is the tourism experience. It’s a must-have, not an add-on.
Many thanks for Travel Word’s support for Responsible Tourism Week in February. We’re continuing the dialogue using the #rtyear2012 hashtag. Details online the Planeta Wiki

Learn the motions, master the techniques and eventually you’ll gain an intuitive spontaneous approach. This is how we progress from being a novice to being a master.

Let's recognize where the deficiencies are.

Pioneers and protagonists ...

Triple bottom line suggests you can have trade-offs

SOUNDBITES: Can mass tourism ever be green?
When we conducted an online discussion before the 2002 International Year of Ecotourism, we had a great dialogue among big and small operators. After the Summit, the conversation fragmented among proponents of various terms - ecotourism, responsible tourism, geotourism and the like. In the past decade we have not seen the dialogues and conversations necessary to connect the dots.
Mass tourism can be greener, can be more responsible, can be more engaging for locals and visitors alike. But we need better conversations, better opportunities to look at the situation warts and all. Enough finger pointing. How do we collaborate?!

The Rules for Cups

a two and a five beats two queens

a two and a three beats a king and queen

a four and a five beats a jack and a king

a four and a nine is a full cup

nothing beats a three and a six, because its a D cup

when you get to 700 dollars, you double it

and the two of clubs gets 100 dollars

there is a sitting down bonus, but thats pretty much all there is

Heart Buzzwords

Artery - Blood - Cholesterol - Heart

Rock Art
Petroglyphs are images pecked into rock while pictographs are painted images.

Why do so many people want to speak for people whose voices have been marginalized instead of allowing those people's voices to be heard?

How well do we treat children, the sick, the elderly?

Most travel writing is done by bad writers writing poorly about interesting places


What a rebuff!!/ronmader/status/107241854717788160

I'm not familiar with Tony Jones but from what I saw in this presentation, I'm unimpressed.

The presenter doesn't get it -- there needs to be a two-way dialogue, a conversation rather than an 'interview.' On the plus side for ABC, this is an idea that Philip Adams actually gets. His chat with Jay Rosen was brilliant. It was a conversation - not a devil's advocate interrogation. A reminder ... Philip was chided a few weeks ago by
Pierre Ryckmans. On the whole has a good reputation for give-and-take.

I just wish this presenter allowed the interviewee to ask him a question.

We'll leave it there: Jay Rosen on political journalism

hacer una cadena de alerta, búsqueda y protección mutua.

La mejor gallina del gallinero no es la que pone los mejores huevos, si no la que los canta mejor

Change is possible.

Get other people to sell things for you.

archaeology buzzwords
midden - stone age

All inclusives
Time for a grown up debate about All Inclusives - Harold Goodwin

Design - Diseño
Font - Fuente
Laminate - Enmicar
- Planilla


stress hormones highest in the morning?

we did not evolve to sit to sit to sit to sleep

opt out of the spicy enchiladas, take no chances, come back safe ... have we been on vacation?

it's good to make mistakes - take the ego out of control

we can get better together faster if we don't have hubris

fear will keep us from doing everything - surfing waves, learning a language, making friends

mexico - there's not that much bargaining in mexico - instead a belief in a fair price (precio justo)

how do you teach english to someone who does not read or write?

how do we acknowledge other narratives
allow others to assemble their own meaning

let me spoil you

tope atras

Dealing with children
Don't hug an orphan?

Couchsurfing is to accommodation the way __ is to food
kitchen hopping

myth of ecotourism
most people are willing to pay more

Catherine MacK: Would so-called green tourism businesses give old fashioned directions, not just SAT NAV codes. I miss the 'turn left at pub etc'

People like to complain about events they don't attend that they would not attend anyway.

Things to do
Reactiva la economia


Yidmbi - Globo - Balloon
Yid - Piel - Skin
Mbi - Aire - Air

Baygonees - Tortuga - Turtle

what if we combined slow travel and collaborative writing

how can what i produce feed into a healthy information / communication ecosystem?


Web 2.0 Workshop

Monday, July 19

Send questions via email or twitter
Download, print and fill out the 'Storytelling Now' worksheet
Review the 'Upgrade Your World' presentation. If possible, post a comment
Register on Slideshare and Flickr

Greetings! Day #1 of the 10-day workshop.

We begin the workshop with a call for relevant questions -- what would you like to learn? What technical queries are on your mind?

The methodology used in this workshop promotes experiential learning. Learn Web 2.0 by using Web 2.0. You don't have to register for everything, but when you do register immediately write down your login id and password. Let me know what you're developing so that I can provide some helpful tips.

As we begin, please download, print and fill out the Storytelling Now worksheet. Click the magnifying glass over the image

Today is the intro to Web 2.0. What I'll be presenting in Oregon and Estonia is this timely presentation you should review today:

Upgrade your world

My point -- we need to integrate Web channels with one another in terms of developing an upgrading your web presence. We also need to integrate our Web communication with the natural world, be they ecotourism conferences, eco tours or critical dialogues.

Tip - Consider registering on Slideshare -- -- and posting a comment. You can rate this and other presentations. Why would you do such a thing? Frankly, it's all about providing good feedback that helps the author (in this case me) while subtly announcing to the world that you have an interest in a particular topic. Comments are a key component of Web 2.0 and there are numerous opportunities for you beyond email.

I recommend Slideshare as an archive for Word documents and Powerpoint presentations you want to share in public. What should you post? How about a presentation you delivered at an event. It doesn't have to be interesting to many; it just needs to be very interesting to a few. What I have found beneficial about Slideshare is the 'long tail' search. Many of my 2007 and 2008 presentations continue to draw in a large number of views. Enjoy!

Web 2.0 Workshop

Tuesday, July 20

Print and fill out the 'Storytelling Now' worksheet

Send questions via email or twitter

Review the 'Storytelling' presentation and post a comment

On Twitter, mention the workshop URL

Greetings! Day #2 of the 10-day workshop.

We just added more participants to the workshop. Tell your friends and tweet this now! If anyone can register this week, we'll make this worth their while.

Today's big assignment - please review the presentation Storytelling now

Also, check out the video skype chat with Claude

More skype

As to the focus of today's lesson, please register online Flickr and Twitter. I think these Web 2.0 channels are the foundation for everything good about Web 2.0. I wouldn't understand RSS if if it weren't for Flickr!

Flickr -- -- is one of my early Web 2.0 loves as it encourages showing (instead of telling). My own Flickr account -- -- has received more than a half million views! Pro users can check out their own stats

More Flickr tips

What I like about Twitter -- - -is its brevity. Keep messages short and simple -- less than 140 characters -- and you're in! My Twitter account -- -- has 650 followers and I'm keeping track of 205. If you're on Twitter, please follow me and I'll do the same for you. Also, check out the wiki with great Twitter tips

Kind regards, Ron

Web 2.0 Flickr Snapshot
July 27, 2010





New Frontiers



Participants from previous workshops

Bicicletas Pedro Martinez


Tip - Add descriptions and tags to your photos. Be sure to add some of your photos to Flickr Groups.

Tip - Want to add your Flickr photos to your website or blog? Check out

Tip - Keep track of who is faving or commenting on your photos here

More Flickr Tips

Web 2.0 Workshop

Wednesday, July 21

Send questions via email or twitter (if you're quiet, I can't answer you!)
If you can, post a comment on one of Ron's blog entries -- -- and add a comment to the Facebook page about this workshop --

Greetings! Day #3 of the 10-day workshop. Our focus today are blogs and Facebook. It came as a bit of a surprise that everyone who registered for the workshop is using Facebook. The question - are you using this for your business?

On Facebook -- -- members can join networks organized by city, workplace, school, and region to connect and interact with others. has our group online -- -- and we are using the channel to announce this workshop --

I've developed a Facebook worksheet -- -- but this is still very much an early effort. I'll be adding more Facebook tips and examples

Blogs are also a keen tool. Travel-related blogs can range from a handcrafted individual site such as AfrikaT -- -- to the collaborative effort of Mexico Premiere --

Check out the blog Q&A online

Blog responsibly worksheet

Kind regards, Ron

Web 2.0 Workshop

Thursday, July 22

Send questions via email or twitter (if you post a question on twitter, try to make it a public query that I can either respond to or retweet and ask others for their insight)
Fave or comment on Ron's YouTube -- -- and Slideshare --
Bonus points if you upload your own video or powerpoint presentation

Greetings! Day #4 of the 10-day workshop.

Today in the toolbox we're looking at two of my favorite channels: YouTube and Slideshare.

SlideShare -- -- is the world's largest community for sharing presentations. You can upload your PowerPoint or PDF files, tag them, embed them into your blog or website. The transcripts of your presentation will be indexed by search engines and show up in search results. You can browse and favorite other presentations. It’s a great way to share information and it’s free!

In a few steps you can add your videos to YouTube -- -- recommended because of its ease and popularity. One of my favorite attributes is that you can create playlists -- -- including your own and other people's videos. Travel companies can use this, for example, to highlight customer videos of their operation or the recommended places to visit nearby.

Kind regards, Ron

Storytelling Now has confused several of the participants who want to know how to fill it out. Good question!

First let me tell you that you don't have to hand this in. No one besides your local partners NEED to see this. If you can design the worksheet in a more attractive manner to suit your needs, have at it! Be creative. In face to face workshops I use the same format but large (large!) tamale paper.

Here's a sample of how it could be filled out. Check this out!

The worksheet is divided into three sections. It's asking you first to figure out the key messages -- the story -- that you want to share. The second part ask about contacts, asking for an inventory of who you consider friends and allies locally, nationally and internationally. Finally we review the tools in the third section.

The first column is marked today to get a snapshot of where you are right now. We then review July-December 2010 and January-June 2011. One of the key elements of storytelling is timing. If you want people to visit or know about an event in November 2010 or February 2011, you need to start planting the seeds know of that story. Get your friends and your clients involved. This is where Facebook and Flickr are fun and effective tools.

Hope this helps!

Web 2.0 Workshop

Friday, July 23

Send questions via email or twitter
Review (and register if you'd like) TripAdvisor and Delicious

Greetings! Day #5 of the 10-day workshop.

No need to be groping in the dark when learning how to make effective use of Web 2.0! Take a deep breath and we are going to show you how to make it fun and delicious. Expand your web of connections!

Here are two more channels of keen interest.

TripAdvisor -- -- is a site I am desperately trying to figure out if I like or dislike. The notion of a user-generated travel review website appeals to me. Seeing how it can be manipulated makes it me question its usefulness. Bottom line - I like it and I think it will only improve over time. Let me know your thoughts.

Here's my member page

Delicious -- -- is a site I absolutely adore. Delicious lets you store your bookmarks for private or public viewing. You can tag, save and share links to web pages. You can then access the bookmarks from any computer. It's an ideal platform to exchange relevant bookmarks and recommended reading/viewing.

Dig deeper – join Ron's delicious tag network <> .

Here's my account Each web page I've tagged come up as a separate entry. Example

I also add friends and colleagues to a network.

Kind regards, Ron

More Twitter Questions and Answers

  • Another late question about twitter. I am following only 8 people
  • and receive more than 100 tweets per day. And this is already too
  • much, most of it is useless info. What do you do when you are
  • following 100 or 1000? It is a full time job, a small entrepreneur
  • doesn't have time for that.

I understand the feeling when I first joined Twitter. Remember this is a new way to present information. You have to decide who to follow and how to skim. Skim! Look for the nuggets of value and when you find something you enjoy, retweet or favorite the message.

I've actually stopped following a number of friends, only because they post 30-40 messages a day. I'm picky about who I follow and I'd suggest the same strategy to participants in this workshop. But don't give up on Twitter before you have given it a fair chance.

As for small entrepreneurs, you have to figure out the strategy that works for you. This is the chief reason I created the Storytelling Now and 'Are we on the same channel?' worksheets. There are ways to connect and converse with media, with clients, with potential clients and Web 2.0 can be a big help.

Here's a good example: Guurrbi Tours from Australia, winner of last year's Indigenous Tourism and Biodiversity Website Award. They are on Twitter -- -- and Facebook.

Their view: "My thoughts initially coincided with your colleague's comments, but I am now a Twitter convert. By using Tweet Deck and searching under 'Queensland' and 'Indigenous' for tweeters most likely to be interested in Guurrbi Tours, within a week my tweets (with links to our blog and website) were being retweeted on to thousands of people with similar interests, and I had connected with one particular Queensland website which added a huge feature on Guurrbi Tours, and within days was bringing visitors to our own website. Broadly I now see Facebook as keeping our travel companyi in the minds of existing friends, colleagues and customers, and Twitter to find new ones."

More Flickr Questions and Answers

Excellent! You'll need to add more photos for the internal search engine to find your pics. Give this about a month for it to take hold. Meanwhile ...

A few tips:

Change the Flickr URL to something more memorable. Get a Flickr alias <> . You only have one shot, so think this through.

Add photos to relevant groups including Workshop21 (you'll need to request membership in the group to start)

A favorite group focusing on Mexico is

Add tags to your photos. Without tags the internal search engine won't work effectively!

If photos from your clients are online Flickr, say 'thank you' by adding your favorite shots to the gallery. Example:

Web 2.0 Workshop

Sunday, July 25

TIP - In your email signature, consider including your website AND Web 2.0 links.

Let me know if you do anything that's a variation of this approach!


Kind regards, Ron Mader

Web 2.0

Web 2.0 Workshop

Monday, July 26

Take a look on Flickr (and if you want, favorite) 'wiki collaboration leads to happiness' -
View conversation with Aivar -
View 'wiki' slideshare presentation --

Greetings! Day #6 of the 10-day workshop. Most of this week will be spent focusing on the integration of Web 2.0 channels you've been developing the past week. If you haven't mastered all the tools, you should at least be more familiar. Again, let me know if you have questions and please show us your current work.

Today -- the beginning of Maori Language Week -- we review wikis <> , Wikipedia <> and Skype <>.

What's a wiki? The term 'wiki' is derived from a Polynesian word meaning 'quick.' This is an apt descriptor since changes can be made immediately by editors. Wiki has reached the point in which a critical mass of web-savvy and content-savvy people have joined forces to develop collaborative work online. We are attracted to the idea since has matured with reader feedback and there's no better public editing tool than a wiki! By using this software, we are able to work with long-time contacts in developing and improving features without the tedious exchange of documents via email.

In 2005 Wikipedia became the largest encyclopedia in the world. It's an amazing achievement of global collaboration.

Skype -- -- is a telephony application that allows members to make or receive audio or video calls. When both parties are on Skype, the calls are free. Skype is available in 28 languages and is used in almost every country around the world.

Skype calls can be recorded. An example of this is my conversation with Aivar -- -- about this workshop and the upcoming European ecotourism conference.

Kind regards, Ron

Inside the Planeta Wiki

What's a wiki?


Web 2.0 Workshop

History of Web 2.0 Workshop

Recent changes


How to add photos and videos to a wiki


How many times has the ITBW Website Award page -- -- been edited?

How many people viewed the wiki this month?

Web 2.0 Workshop

Tuesday, July 27

Take a look at (and fave if you would like) 'crossing the chasm' -
View 'upgrade your world' slideshare presentation -- and see if you can include the link on Facebook and Twitter

Greetings! Day #7 of the 10-day workshop. Today we're asking what should the world know about responsible travel and ecotourism in Europe ... and what Europeans know about responsible travel and ecotourism in the rest of the world. has a number of great resources about Europe, starting with our guide to 'Who's Who' in responsible travel and ecotourism in German-speaking Europe -- -- and in the UK --

We also host a regional Flickr group --

One of the reasons that prompted this particular web workshop is the upcoming conference -- -- that focuses on regional ecotourism. Have a look at the official website --

Suggestions are always welcome as we endeavor to improve the content about Europe on

Kind regards, Ron

Web 2.0 Workshop

Wednesday, July 28

Learn how to integrate Web 2.0 channels with one another and with your primary website
Take a look at 'your site is the hub'
Check out participant's websites

Greetings! Day #8 of the 10-day workshop.

Today is all about integration -- linking your Flickr to Facebook, announcing YouTube videos on Twitter, using a wiki to embed the RSS code of your choice! It's all your choice, actually. Now is the time to figure out the strategy of making these connections work for you. Your Site is the Hub

Please let me know specific examples where you have succeeded or what you'd like to learn.

Meanwhile, check out the following channels of the participants. You've done great work!

Marcus Bauer

Marie-Andree Delisle

Christopher Hill

Aivar Ruukel

Claude Saint-Pierre

Carol Tumber

Scott Thompson

Web 2.0 Workshop

Thursday, July 29

Continue to send Ron questions and examples
On your Storytelling Now worksheet, consider what you'd like to do in the next 12 months
View Experiential learning cycle

Greetings! Day #9 of the 10-day workshop.

We are wrapping up the workshop with a consideration of future plans and communication strategies. What works for you? How can we collaborate in the next 12 months?

FYI - Here is the official events calendar

Look for some more Q&As in today's emails as well as the announcement for the next online workshop (August 16-27). If you would like, please forward the email or announce this using Web 2.0.

Next Monday I will be sending the link to an evaluation of this workshop. Let me know how I can do a better job!

Kind regards, Ron

Web 2.0 Conversations

July 29, 2010

Here is today's conversation with Aivar Ruukel who is organizing the upcoming European Ecotourism Conference

Among the highlights of the conversation - how to participate on applications that are popular on cell phones, mobile phones and smart phones!

Also, here is today's conversation with Anders from Nutti Sami Siida about the upcoming ITBW Award ceremony and seasonal tourism in northern Sweden

Related Flickr Group

Ecotourism Europe

Web 2.0 Workshop Friday, July 30

Take a deep breath!
Ask any lingering questions

Greetings! We are wrapping up the official workshop today, Day #10 of our workshop. Today is a simple review. I'll be sending an index of the worksheets I've asked you to take a look at during the course of the past two weeks.

I'll be happy to review your new and improved website and Web 2.0 channels. Just let me know what you're working on and if you have any lingering questions.

On the plus side we've taken some steps forward toward the European Ecotourism Conference, updated most of the Web 2.0 worksheets and wiki guides and we've begun the translation of key resources into Spanish, German and Estonian.

The next online Web 2.0 workshop takes place August 16-27. If you'd like to go through this again, you're cordially invited at half price. If you can help me out, tell your friends and be sure to complete the workshop evaluation form I send out next week.

'Take a deep breath' says Skype. If you'd like, we can schedule a conversation. Just let me know the times that work best for you.

Kind regards, Ron

Sunday, August 1

Web 2.0 Flickr

There have been a few questions about which link I'm using to feature your Flickr account. I prefer to use the 'home' page while a number of you have asked that I link to the albums. The big reason I link to the home page is that it includes the latest RSS feed.

Example: Marlene Ehrenberg is an accomplished tour guide based in Mexico City. Here is her Flickr account

Scroll to the bottom of the p age and you'll see an invitation to subscribe to her RSS⟨=en-us&format=rss_200

(What's RSS? Check out )

Yes, Marlene's sets are great and show us her expertise as a tour guide who knows the country of Mexico

And she's been generous, adding the 'favorite' star to pictures she likes

The profile is also well done

All in all, this is a good example of how a tourism pro effectively uses Flickr as a way of showing the world what she does. When I look at her pictures I am either inspired and educated!

More Flickr

Tip - If you add any of these colleagues as a contact, you'll be able to see their latest photos online

August 16 Recommended Reading

Costa Rica climbs onto social media platforms to tweet its tale - TravelMole

Recommended Viewing

Conversation with Joe Doherty

Conversation with Ceillhe Tewhare Teneti Hema Sperath

Conversation with Kathleen Cox

ITBW Playlist

Connecting, Flickr, Twittter, YouTube

Please take a gander at Ron's youtube channel

And in particular view the web tutorial (you might want to see this in full screen)

Positive comments and 'thumbs up' ratings are appreciated on this and any other video.

Then take a look at the related wiki pages

Bonus points if you can tell me how many times this photo -- -- has been viewed.


virtuous circles

Stand-up comedian Arj Barker says that when he writes each of his jokes, he's thinking that all he needs to do is make it funny enough to get at least three people in the audience to laugh at it. More than three is gravy, and he hopes he does get more. But if he can just get those three, he believes, he will always get a lot of work in his chosen profession., feb 4

We know who we want to work with
We know what we wish to do
We need to conjecture a future friendly to ourselves, our families, friends and strangers
Fairness Bingo
Fair - Fair Go - Fairness - Equitable

remove ecoescape / europe tagged
world conservation congress

pre shut down wind down

refrain from dividing the world into those who agree with us and those who don't.

learn the skill, not the drill

We need to find creative ways of collecting the feedback and asking via Facebook, YouTube or Twitter or LinkedIn would model the behavior we wish to foment. Even if they don't respond we've made them think about using the tools.

Apuntes Autodidacticos Para Estudiantes
Self-Study Notes for Students

Don't have to work with chemicals. No tengo que mojar mis manos. No tengo enfocar la camara. No es lo mismo, pero es mas facil. No hay pelicular para revelar. Es mucha vista para el trabajo. Hay que aprender nuevas programas. Todo es perder el miedo de la maquina. Photoshop the black eyes blue

Like to see a blance among social and environmental commitments.

We assemble our narratives in a mix of tales gleemed from friends, families and strangers, dead trees and what is available through the Web.


The change page is Ron's personal working page for misc notes and upcoming changes

If you wish to promote yourselves in the ecotourism market, begin to think in terms of the region and the bioregion -- what types of ecosystems are shared, across counties and across state lines?
Learn about watersheds, air quality, migratory birds and medicinal plants. Learn about what interests you and what will interest the ecotourist.
In commercial terms, thinking regionally works in terms of promoting your services to national and international visitors who pay more attention to natural divisions, rather than state or county boundaries.
Be proud of what's local. Show off what's in your backyard. If you don't know the names of flora and fauna - ask! Conservation groups and government offices can provide answers and educational materials for yourself and your clients. You can even prepare your own pamphlets or small guidebooks so that travelers not only arrive but stay longer than they expected. They might even come back.

I am not afraid of death, I just don't want to be there when it happens. - Woody Allen
I have never killed a man, but I have read many obituaries with great pleasure. - Clarence Darrow
add link

Co-existence - sharing spaces - requires a seachange of perception.

In Oaxaca, Mexico one of my good friends and colleagues Hugo Santiago of Teotitlan del Valle -- -- suggests that instead of the word 'tourist' the term should be replaced with 'visitor.'

This is not simply a linguistic experiment. "Tourism" is a fairly new phenomenon, having developed as "tourism" since the 1940s. Hugo suggests that by using older words and concepts we can avoid the worst of industrial exploitation and encourage the relations that respect local traditions and the authentic exchange of ideas, services and products.

I'd like to balance this idea with the notion that we can use Web 2.0 to create some new opportunities. Couchsurfing -- -- is a fine example. I am also partial to Photosafaris -- -- and Open Space Technology --

I would also bet that the Local Travel Movement - - will become a trending topic in 2011. Here's to connecting locals and visitors in win-win scenarios.


Sharing space

Defending the tourists
remove link to ray ashton
run search and replace removing geocities
remove toplink to forum

copper canyon
add wiki
remove elsewhere
remove sierra madre alliance link

on the boat ... daryl, pam, zach

good advice

hand ups not handouts

let us be easy to do business with


Pochimilco Faraón and Rosa Maria

Disconnect - reporter

What do you mean you would ask locals what books they wanted?
Basically that.
People should talk with locals before they visit?

Hugo Santiago suggests that the very word 'tourist' introduced only after the second world war has been disruptive. A better word choice: visitor.

My question to Hugo, ok, instead of tourists there are visitors. What is tourism?

And the conversation will be continued.

Questions and answers - People seek immediate answers without listening.

So my question ... what is listening?

Other disconnects - the academic conferences

our proposal - all events should have free wi-fi.
more fringe

other suggestions - get a non-tourism person in charge of the tourism

are we moving away from the old boy's network?

is the playing field more level?

are we capable of working a bit more slow, a bit more deliberately, a bit more spontaneous

do we focus on our core values and improve our core skills?


Why should local people trust you if you do not work with locals in your own community?

circles of trust

why are you going halfway around the world to be a do-gooder?

It's good to have an ecology of styles. A monoculture leads to an unheallthy ecosystem.

wishlist - less presentations from government officials at tourism events ("i know they are sponsoring the event, but they're so boring")

your business is my business

experiential learning allows us to build the capacity to build the capacity, to learn web 2.0 by using web 2.0

Are you open to other possibilities?

Can you set aside your difficulties in the past and learn a new way of moving forward?

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

que importa que tan largo sea el url, si se usa copy paste, o no?

Daily Subsistence Allowance (DSA)

Future of conferences. I wish would link to @RNfuturetense
Good listening: Future of conferences! I wish would include audio like @RNfuturetense

How do we improve literacy in a culture that values books as coffee table ornaments and who do not like to read anything more than what is on a t-shirt?

less for more
aging society

pegate con tu equipo

using industry to promote social and environmental aspirations

connecting visitors with locals - telling the backstory of the food that you are about to eat

Manjar de los Dioses
abundant, delicious

One thing I've learned is that names attract names!

Willie says that the cave paintings were stories put on the walls by his ancestors so they would be handed down from generation to generation, keeping Aboriginal philosophies and lores alive. He passionately believes that these philosophies and lores should be available for everyone

Australians lack Indigenous knowledge: survey
A new survey shows most Australians feel they do not know anywhere near enough about Indigenous culture.
The research, commissioned by Tourism NT, indicates 80 per cent of adults admit they know little or nothing about Indigenous culture.
It also reveals that almost all parents with children under 18 want their children to learn about it.
The Northern Territory Government is promoting home-grown Indigenous tourism to coincide with National Sorry Day today.

NZ Eco

If I ever produce a self-help manual called The Reverse Psychology of Getting Everything You Want, it will discuss the following paradoxes:
a. People are more willing to accommodate your longings if you’re not greedy or grasping.
b. A good way to achieve your desires is to cultivate the feeling that you’ve already achieved them.
c. Whatever you’re longing for has been changed by your pursuit of it. It’s not the same as it was when you felt the first pangs of desire. In order to make it yours, then, you will have to modify your ideas about it.
d. Be careful what you wish for because if your wish does materialize it will require you to change in ways you didn’t foresee.

BAU - Business As Usual
SEM - Sustainable Ecosystem Model


World Savers Awards

Survival International has reported that the 2010 World Savers Award Congress, due to be held in Singapore on 20 October, has been met with criticism over its decision to award a prize to controversial tour operator, Wilderness Safaris.
The congress, to be attended by Academy Award Winners, Mira Sorvino and Louie Psihoyos, will present an award to Wilderness Safaris, despite the company having erected a luxury tourist lodge with bar and swimming pool on the land of the Kalahari Bushmen who are struggling for water.
The Botswana government has banned the Bushmen from accessing a well, which it sealed and capped when it evicted them from the reserve in 2002. With Survival’s support, the Bushmen won a High Court ruling that said they have the right to live in the reserve. However, the government refuses to allow them to re-commission the well, forcing them to make arduous journeys to fetch water from outside the reserve.

The first draft is not the place for self-censorship

Venezuela - Parque Nacional Morrocoy receives about 1.5 million visitors each year

Review your own life and identify experiences that exemplify these four principles.

se acostumbrarse a todo
one gets used to anything

Los lunes ni las gallinas ponen.
Monday even the hens don't lay eggs.

La práctica hace al maestro.
Practice makes perfect.

Lo que no puedes ver, en tu casa lo has de tener.
if you can't tolerate something, you will have it at your home

Allá donde fueras... haz lo que vieras
When in Rome, do as the Romans do

watch me pull a hat out of my rabbit

batteries (pilas)
water (agua)

navigator / nagigator

is it time to create something new?

how do we ask colleagues to stop whinging without them whinging even more?
por que hagan todo esta show antes que hace su trabajo
que es un taco para ti
estamos acustumbrados

me cuesta

do i have to buy this place to get service?

hay que cultivar las amistades

  • - firstly, the issue is hugely comlex and needs full (and inclusive - you
  • didn't use the word inclusive but am interpreting that you did - say if not
  • happy)

Tourism is hugely complex and requires greater engagement among all of the players -- from the visitors to the locals and everyone in between. What's been missing are genuine conversations that address tourism development in inclusive manner. Far too many conferences and workshops are conducted in a closed door fashion.

  • making the point that tourism (and what tourists want) in mx has changed
  • radically in 30 years
  • need to move away from sprawling resorts to more CBT-based initiatives and
  • small family-run operations (mom and pop)


  • over past 10 years growing awareness of and responsability to the environment
> Certification programs only tackling superficial issues
  • so impressed by Araceli Dominguez /Hotel Rey Caribe - has an incredible
  • attitude
  • and Pedro Martinez in Oax and Marlene


  • how can we grow a sustainable tourism culture if everyone stays in their own
  • litle bubble ? Need big dialogue and to address issues openly and honestly
  • and not allow tourism to be hostage to political fortunes or relationships

Please join us

  • now back to same old same old and the sad fact that the official turism
  • policy has alienated many of the people who would like to be strong allies of
  • Mexican tourism

This is elephant in the room.

Web 1.0
Web 2.0
Private emails
Private emails and heaps of options
Private emails with attachment
Private email with link to a resource on the Web
Private email with CC'd addresses
Private email with BCC

write something and find your own voice
- how do you find your own voice when the conversation requires interaction and engagement

do you appreciate what i'm doing for you?
not yet

we're walking around in circles
if we're lucky

no cantan las rancheras tan malas

Web 2.0 allows us to help people assemble their own meanings, embrace multiple perspectives, opinions

Trip Advisor - no listing for indigenous tourism trips
There are people looking for our tours and they would have a great time on the 6-day reindeer trip. But it's impossible for them to book the tour if they don't know it exists.
- Anders

Responsible tourism is getting traction, which makes things a lot easier

Rural places are overlooked.

Hold up the mirror. Let's be a little more humble when traveling abroad

People want to be assured that what they are doing is responsible, but we need to focus on the experience.

He who controls himself controls the game.

some of our goals need to go to the same place

allow people to make the decision themselves

there's no need to harass animals or treat animals poorly

do the fish the justice of eating it, instead of keeping it in the fridge three days and then throw it away

don't reduce the success of the tour to the # of fish caught, it's about the experience

haces como trabajas, haces como trabajas
it is not pretty but it works and it's clean
hacemos como peleamos

stones in the road
- creating synergies between institutional staff, event organizers and people who contribute freely (volunteers, bloggers)

It's easier to leverage off other's ideas than to develop and deepen one's own work


immerhin hat der vulkan im kampf gegen die flug-emmission mer geschafft als alle unsere fact sheets zusammen :)

beef raised on grass
oh dear
oh si

luis valencia
alejandro santiago, 2501 migrants
feasy - fake and cheasy

peña xaquija - constelación celeste (abajo de la piedra)


oaxaca biodiversity

this isn't a war, wars end
are we aware of the changes as they happen?

binding agent
touch point

why didn't you email me?
I didn't see you

blind spots and touch points

the critical need to build a high trust environment
putting in your hands the ability to make good decisions

difference between fearlessness and recklessness

none of this exists without the rest of this going on

concentrate on the fun bits

we are sewing a lot of seeds. now we are heading into spring

ride to work

i say it with regret - how does it pay?

creating a physical touch point to help make big ideas tangible

austere times - money is not there to make big projects viable

Southern California Wildfires - Flickr

Learning English is so easy that kids in the USA do it.
- Conversation in Mexico (and in Spanish)

de platano
de yucca
used to extend the corn. Corn was hard to import into the Mixe and Chinanteco regions

I just wanted to put your mind at ease that we are still on schedule

Social Web
Hi-tech and low-tech tools are not mutually exclusive.

We're often taken by surprise by what lies beyond the immediate horizon.

Internet Usage

From which POV do we use with the Internet - is it connecting one's self with the world (social media) or is it protecting one's self from the world (focus on privacy)

Independent Diplomat's website
New York Times article on Carne Ross
Carne Ross - Europe's World essay

Qantas was founded in the Queensland outback in 1920. Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), we have built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service. Today, Qantas is widely regarded as a leading long distance airline and one of the strongest brands in Australia.
alles andere ist käse
everything else is cheese;0/

si algo es ajeno no conservamos

buzzword bingo
augmented reality

los visitantes le gustan platicar con el. su modo de ser es su fuerte

si mueve, no sale el foto. si no mueve, no sale el video. adaptamos a las nuevas condiciones

como dabren los medios de comunicacion a los esfuerzos locales para atender turismo nacional e internacional

hay que tener equilibrio entre la tradicional y la nueva

usalo bien para explorar y mostrar tu identidad


how do we write for people who do not want to read?

to what degree are we prepared to embrace new technologies, new forms of communication?


be bold
spread your wings

Andy Drumm
Matthew Gorman Interviews Andy Drumm

authenticity is a tricky subject, not convinced that it's a must for the visitor. That said, visitors insist that replicas be marked in some way or otherwise feel deceived
dinner shows - mini guelaguetzas

willlie quote - what makes it authentic is the storyteller

for many visitors the opportunity to engage with indigenous peoples in a respectful way is high on the checklist
the challenge is figuring out the practicalities

there's no single type of indigenous tourism experience. options include staged performances, museum visits and community visits

benefits of the oaxaca wiki
working phone numbers
directory of artisans
dictionaries of indigenous languages
bridge to oaxaca from the world and vice-versa

help the laggards
reward the early adopters

indigenous - indigenous
indigenous - non indigenous
non-indigenous - indigenous
non-indigenous - non-indigenous

notes - yes, this is ambitious and yes this calls on for somewhat complicated arrangements of collaboration and cooperation. That said, the wiki plays to the strenghts of Oaxacans and those who love Oaxaca





source of folate and the natural red pigments may be cancer fighters.

Your selections, together with the time and your IP address
will be stored to be counted after the closing date.

search replace

rather than nurture small business and community initiaives, governments set up competing businesses or envelop lofty aspirational goals in bureaucracies.

gov offices and dev agencies often have a preferred way of shoving information down


Survey - have you ever taken a guided tour?

Selva Lacadona - plastic sheets, moldy blankets, forced march

you come up with the solutions

marcazote - pan con chocolate

carmen - cacahuates

ifoam - dooesn't publish own standards, promotes peer certification
national organic procedure
is the water tested? more important in mexico than us
cicesa - dolores hidalgo



pastel azteca


Mas vale una tinta palida que una mente brilliante

No hay peor ciego que el que no quiere ver

Ni tanto que queme al santo, ni tanto que no lo alumbre
No so much that it burns the saint, nor so few that it does not light him

en gustos se rompen géneros
to each his own

un ojo al gato y otro al garabato
entre todos se huesen habas
es lo mismo pero no es igual

bodoque - fat child

que esta en tu agenda
improvisando todo

Veetle is an innovative live video application coming out of Stanford University. Learn more

If the tourists treat locals poorly, it's a poor tour. What I've done in Oaxaca, particularly with the weavers, is to the visitors who accompany us on the walks to ask permission first and that later on they share their pics with their hosts (via print copy or email or both). Email is now very popular and taken up with locals in their teens (the digital natives!). I always print a few portraits that are already on Flickr to give the visitors an idea of what the locals want and can use. I focus less on the rules and more on good practice. The global village always has its village idiots, but the case is usually that good people don't know what to do.
add photo of marlene at the top


remove exterior links
add earth day 2010

mx mountains

- check nz link


entrega compu a los comunidades rurales sin electricidad

no se acude


Put things back where you found them.

pleasant and refreshing nasal cleaning
rhino horn

what do you talk about when your water coolers are 10,000 miles apart?

People don't want to learn new stuff because they're not accustomed to it. They are resistant to doing something different.
poverty alleviation
Why aren’t poor people asked what should be done about poverty?

nurture the positives
sharpen the incentives
extraordinary opportunities

To see into our future, we need to look into our past.

you don't have to have visited a place to mention it on a wiki

wiki as drawing board - initial stages like early episodes of simpsons

one size fits all
one size fits none

small is beautiful

and that reminds me
communication is more important than grammar

should i add a photo to flickr?

does it show where i work?
does it show what i do?
does it put the place in a positive light?
does it help explain what I do?

turn off your cell or if you're taking a call, walk away from the group
point out what's beautiful
law of two feet
take photos of colors, emotions, worldviews

be aware you are recording a state of mind as well as an image

goodbye tour

appreciate the silence

tortilla press

ecotourism honeymoons

mexico ...
know your mexican corn products
know your mexican hats

tv top 10
star strek

not the top 10
amazing race
lost celebrities
love boat

honorable mentions
sesame street
31 minutos
uk kid's show

independent travelers are following a trail as smoothly as a needle on a vinyl record

travel guidebooks
how do authors and editors give more opportunities for editing to locals?
to visitors?

how do we paint a picture of a place over time
how do we support local events and micro-events

wacky iphone messages
your location could not be determined

where to promote

Responsible Tourism ‘Most Ambitious Programme’ at WTM
WTM 2009: small-scale Responsible/Sustainable Tourism projects get the upper hand

Events ...

What I need to work out for myself is how to suggest to event organizers ways they can facilitate the interaction among the participants. I'd much prefer we organize ourselves a la the 'Open Space' format -- -- in which we propose the topics and create the event ourselves. The advantage is that much of the discussion would be summarized and posted on public viewing boards at the event and simultaneously online.

Items heard, things I'd like to follow-up on
should we support an airline tax on ALL flights?
pockets of responsible tourism in canada ...
harold's views on how the poor need to paid for their time ...
questions about the africa e-commerce site
questions about the sustainable tourism criteria

Progreso is a small and charming port town situated on the Gulf Coast and is located about 40 kilometres from Merida. Being a tranquil fishing resort, it is a welcome break from the bustle of Merida and is popular with both tourists and locals alike.
During the 1950's, the Meridanos (residents from Merida) started to build summer homes along the coast to get away from the stifling heat of tropical Merida during July and August. However, in the 1960's Americans and Canadians discovered Progreso as a winter retreat because of the cheap prices to rent a home. Even today there is a relatively large expat community in and around Progreso made up mostly Canadians.
Progreso has a population of just under 40,000 people but still retains a very much relaxed ambience and retains many traditional aspects such as the many local fishermen and Yucatecan Maya who frequent the Malecon (the seafront promenade).
There are quite a few good restaurants along the Malecon, with the obvious local speciality being the freshly caught seafood or ‘Mariscos’. The standout restaurants are; ‘Casa Isidora’, ‘Casa de Piedra’ and The Eladias (more touristy than the rest).
However, for the more economical travellers or simply those of you that prefer to eat like the locals, there are several “cocinas economicas” (economical kitchens) that are usually situated in front of a home, with one or two women serving. The selections are all-inclusive, from juice, aguas frescas, soup, rice and a main course and dessert. The prices are very good, usually ranging from 25 to 30$MX pesos.
The now famous and most prominent feature in Progreso is the 7 kilometre long pier that has transformed Progreso into the most important port of Yucatan for the export of local products and visiting cruise ships.
The beach itself is well maintained and clean but with it being along the Gulf Coast, it is rather inferior when compared to those along the Caribbean. The sand is course and the water is usually very murky with the occasional invasion of seaweed making for a rather interesting dip! However, the beachfront has something very attractive about it, partly down to the enthusiasm that the locals express towards it. On a hot day there is nothing better than enjoying the cool waters before taking a stroll along the Malecon, which is always full of interesting stalls and markets.
The streets are easily navigable and are numbered like they are in Merida. East-West streets are odd-numbered and North-South streets are even.
During my time spent there I heard several rumours from the fishermen and locals that the large state oil company, PEMEX, has located large oil reserves located off the coast of Progreso. If these rumours prove to be a reality the little port town might, sadly, become a victim of human natures seemed disregard towards natural beauty and culture in place of development inspired by greed and environmental ignorance.
The main hope for Progreso, and I say this in vein, is that tourism continues to flourish, such as more Cruise liners including Progreso in their itineraries, which will make the economic benefits too good for the oil-hungry government to ignore.
I highly recommend a visit to Progreso, even if just for a day-trip to escape the bustle of Merida, and a must visit for all those wanting a diverse itinerary that incorporates both local culture along with the delights of tourism.
How to get there:
By Car: Federal Highway 261
By Taxi: Will cost 200-300$MX Pesos from the centre of Merida.
By Bus: From Merida the bus station is located on Calle 62 No. 524 between Calle 65 and Calle 67. 10$MX pesos
In Progreso itself the bus terminal is located on Calle 29 and west of Calle 82. From the plaza on Calle 80, it is six blocks to the waterfront Malecon. 10$MX pesos
By Combis: *Recommended* "combis" or "collectivos" are usually small Volkswagen vans that can hold up to about 10 people. They are usually very cramped and small but are the fastest and most efficient transport between Progreso and Merida. Whenever you want to get off the combi, you just say "baja" (from the word ‘bajar’, to get down) or "esquina" (meaning ‘the corner’. They cost 10$MX pesos one-way (the same as the bus but they are more frequent and faster)

you have to respect other people's opinions and hopefully they'll respect yours.

dead links

Get Inspired by Great Looking Wikis

Many people create personalized, attractive wikis for their schools, businesses, and communities using our look and feel tools. Have a look at these examples to get ideas about what you can do with your own wikis.

Check out these classy custom themes

Tips for a Good-Looking Wiki

Whether you're looking into wikis as a first grade teacher or a Fortune 500 CEO, chances are you want an attractive site to make collaboration easier. We give you the tools to create an engaging environment.

Follow these basic steps and create a custom look for your community

Advanced Customizations for Your Wiki

For those of you who know some HTML and CSS and have moved beyond the basics of customizing your wiki, here are some ways to really get creative with your wiki's look. You can remove the history or discussions tabs from your wiki, hide the "Manage Wiki" link from members, add your wiki name next to your logo, and more. And if you'd like to customize your theme but don't know HTML and CSS, feel free to pass these instructions on to your web designer or IT administrator.


Martes: no te cases ni te embarques.,
Son dichos bien dichos

Lavate las manos frecuentamente.


New logo

De todo un poco / de todo un poquito


Nearby Pie de la Cuesta and Barra Vieja

The archeological zone of Tehuacalco is officially open to the public in 2009. Just 50 minutes from Acapulco, Tehuacalco includes the remains of a ball court, residential space and holy temple dating back to the year 750 B.C. With the support of the government of the state of Guerrero and the Secretary of Tourism, the site was discovered as part of extensive research of indigenous culture in the region aimed to further identify the history of the state of Guerrero.

The archeological zone of Tehuacalco is located in Chilpancingo in the southern region of the state called El Yopitzingo, where the Yope
civilization once resided. Believed to be a ceremonial center, the name Tehuacalco has three different meanings in the ancient Nahuatl tongue: a place of the stone box, place of the priests' houses and place of the sacred water house.

The Jaguar Route, a new tourism adventure that highlights the history and attractions of the state of Guerrero

Other plans include Cerro del Huixteco, an eco park in Taxco, in 2009 as well as another archeological site currently under research in Ixtapa-Zihuatanejo called La Soledad de Maciel.

Who owns the news?

US Senate Committee: The Future of Journalism
US Joint Economic Hearing: The Future of Newspapers: The Impact on the Economy and Democracy
Article by Zachary M Seward, What The Associated Press' tracking beacon is - and what it isn't
Other articles by Zachary M Seward in Niemanlab Jounralism Lab
Associated Press
Pacific Area Newspaper Publishers Association
America's press-radio war of the 1930s: a case study in battles between old and new media' by Gwenyth Jackaway
Is the Internet Bad News? The Online News Era and the Market for High-Quality News' by Paul Frijters and Malathi Velamuri
Italian Antitrust Authority Press Release

John Muir
earth-planet, universe


He has been called the "greatest Californian," "the father of our national parks," and "protector of the wilds." But John Muir saw himself as an ordinary citizen of the universe, and in fact wrote his address as "John Muir, Earth-Planet, Universe."

Scents and the City

Google Sidewiki and Brands in Public

Including both Big Bend National Park and the Rio Grande Wild & Scenic River, the National Park Service administers 245 miles of border — 13% of the entire United States-Mexico border.

big bend

A few years ago I was flying to the city of Oaxaca, Mexico and the couple next to me were owners of a hotel. They responded poorly when I told them I write about travel. "We were included in a guidebook and the author didn't ask our permission," they huffed in a rather indignant manner. This gave me pause - do I ask permission of everyone I include in a list of where to stay and eat?

It seems to me that these owners are seeking control, fine if the tourism numbers are consistent but terrible once the numbers start dropping. What we saw in Oaxaca 2006-2008 was that tourism businesses thought that things would get better and better, but the social conflicts led many simply to close their doors forever.

My advice to the owners of tourism businesses - take publicity and recommendations when you can get them. My advice to media (old school, new school or next school) is to be respectful of those who provide tourism services. If they don't want to be mentioned, then don't mention them. My advice to all - let's see if we can see the bigger picture: how do we encourage the type of travel that respects locals and visitors. That's what I'd call responsible travel.


you cannot put yourself at a price point where potential clients are put off

how to make $1 million ... start with $ 2 million

innovation - we have to go where no one has gone, we have to open the door that has not been opened


One particular advantage of taking photos in a particular place over an extended time is that you gain a working knowledge.

common front door

finding flow
the spirit which drives it is no longer there,

how is the spirit nurtured
government is not the integrators
they can enable the process, at the worst, they create the obstacles

"target audience" is out of date term. Marketers should be looking for partners, advocates, fans

effectiveness social media is dependent in part on organiization culture and embedding within, buy-in from above

Greater Alpine National Parks Management Plan - The Alpine parks management plan will include the Alpine, Baw Baw, Mount Buffalo, Errinundra and Snowy River National Parks as well as the Avon Wilderness Park, Walhalla and adjacent Historic Parks. This area is over 860,000 hectares in size. Click Here (3.5mb) to see the map.


Other rating systems -


Are we satisfied with the quality of the source material?
Are we able to create content on the fly?

Star Trek diplomacyPicard/Kirk - learning a language
To the ends of the earth - I think I'll call you princess

new graphic on top
remove the slideshare/edit
remove slideshow

Mosaic Maker

Note that page number is determined by how many total images are in the mosaic. For example, if you only have a four image mosaic, then choosing page two will start your mosaic with the fifth photo in the set. If you have a 36 image mosaic, then page two starts at the 37th image.

Questions from Twitter
Any recommended routes (for surfers/mountain bikers) through mexico while driving to #rtbelize09 from Northern California?

they don't have to risk everything

time to unplug, cultural immersion, meet new people and do new things
get off the hamster wheel
get out of the nanosecond world
slow travel

poverty alleviation
tourism and poverty alleviation -
tourism and poverty: reflections on the world bank

need to communicate with broader constituency, with health, education, IT, biz

how to reduce negative environmental impact
how to reduce negative impacts on biodiversity

what we need to learn is how to collaborate

how 2encourage feedback from readers relucant to write letter to the editor

how can operation be run in a frugal manner?

is there room for flexibility

fatalist song
let's not pretend this will work, let's not pretend this won't fail

i am grateful the telephone book is in alphabetical order

i wish cvs included the jobs we did not take and the ones from which we resigned

hay productores y prestadores de servicos
observacion de aves
como ligar los servicios y difundirles por internet


how to add df number to cellphone

when you're waiting for opportunities it is a challenge to stay motivated

the future of dead trees

have a little faith in me

tall ceilings in meeting rooms don't work

at least my country pretended to land on the moon
por lo menos, mi pais simuló aterrizar en la luna

pagar piso

no sabe como vender

victor manuel corona
maria emelia


The philosophy behind Wiki teaches us that text is fluid and can be corrected via collective editing. Wikipedia was launched in 2001. As electronic publication continues to mature, we are seeing a trend toward wikification, "the process of opening online content to allow for collaboration from users; to turn an online site into a wiki." Note there is an official Wikipedia site and many sites that utilize the software and philosophy to document a myriad of topics. Examples: Planeta Wikispace and The Good Tourism Wiki


Podcasting providers listeners with a way to 'subscribe' to radio programs and have them delivered to your personal computer. Files can automatically be downloaded. Local leaders can create audio tours that serve as promotional material and as an on the ground guide. Example: Melbourne Pod Tour - ABC

Keeping Track

There are many websites that help keep track of blogs and news reports that report on your company (for better or worse). Subscribe to news alerts or bookmark pages specific to your business from the following sites: Technorati, Topix and Google News.

traditional distribution challenge ... there are other ways to
save money via skype! but I no longer use it... is it possible to change it to my new one

This page is the 'on deck' page for updates and upcoming changes to

How about monetization using Web 2.0 tools? We all have to eat and have shelter over our heads. Examples of successes? (Twitter)
Where will I find statistics for Web 2.0 worldwide?

Inspirational Quotes

You'll never plough a field by turning it over in your mind.
Practice makes perfect.
The more advocates you have for your business, the better.

James Gleick
Royal Society for the Encouragement of Arts, Manufactures and Commerce!/JamesGleick


are we on the same channel?
can we develop a partnership?
tags and hashtags

storytelling: storytelling now,contando histórias ya, erzähle deine geschichte – jetzt!

More Questions

Where are travelers looking on the Web?
Can local operators afford not to have an online communication strategy?
Are competitors more web savvy?
In what ways do travelers have the ability to rate services and report problems online and on the ground?
What's a widget?


We are often dragged into new applications by 'friendship' requests on Facebook.

Use an 'elevator pitch' to focus the primary stories you'd like to participate in telling

Alojamiento Web = Web Hosting


Reflecting on government practices, this topic is ripe for review as we seek examples of best practices and we also pay attention to locals and visitors who perceive the government as more of a hindrance than a help. I recall a story from shared in several countries where birders in the know know enough not to ask the tourism offices for info because the staff is not informed and frankly uninterested. The same case can be made for those seeking other niche activities that are outside the mainstream. Far too often governments try to match the 'long tail' of visitors interests and local attractions with services that reach the broadest clientele possible. This simply doesn't work and leaves the primary stakeholders (locals and visitors) dissatisfied.

bureaucracia paraliza
atinale güerrito

interested at looking at what we're looking for what we're looking

victoria.schles .
vicsch .

the rhythm is going to get you

you can make me carry it but you can't make me like it

learning to listen
aprendiendo a escuchar

Verde que te quiero verde
Green, I love you, green.
- Federico Garcia Lorca, Romance sonambulo

is it possible to make circle mosaics with flickr pics?


No twitter, blog or website (Can you imagine our grandparents reading that sentence?)
Can you imagine your grandkids?

Thinking about surveys

In June the Mexico Tourism Board asked journalists to fill out a survey. It's good to be asked what is and what is not useful. That said, one question stands out - In comparison with the competition, does Mexico provide sufficient information?
Better than the competition. The quality and flow of information is constant and stays on top of mind
Equal. I receive the same amount of information from Mexico and the competition
Less. I get more information from the competition


1) What are your readers most interested in when it comes to Mexico travel?
Culture and history
Beach and sun destinations
Family travel and deals
Destination weddings & honeymoons
All of the above

2) What tools provided by the Mexico Tourism Board do you find to be of use?
Image warehouse
Press releases
B-roll, video news releases
All of the above

3) Do you find the tools provided by the Mexico Tourism Board for journalists to be useful?
Yes, I recur to them whenever needed and don’t need to request anything additional
Sometimes. I use some of the material provided but also have to request more
No, I never find what I need and end up having to get everything on my own

4) Are you familiar with the website
Yes- and it’s a wonderful tool
No- I have never even heard of it
A little. I’ve heard about it, but I haven’t used it too much

5) Do you find to be user friendly and useful for informing your readers and contributing to your stories in regards to the crisis’?
Yes- and it’s a wonderful tool
No- I have no use for it
Neutral. It has good information but I still need to dig deeper to find information about the crisis

6) For those travelers who avoided travel to Mexico, what do you think received a bigger negative impact on their decision?
H1N1 Influenza
Border violence and the renewal of the travel alert by the U.S. State Department
The economic and financial crisis in the U.S.
All of these combined

7) Were you properly informed with up to date information by the Mexico Tourism Board about travel situations in response to the travel alert renewal and border violence and the H1N1 Influenza?
Yes- the MTB was quick in responding. Communication flowed and I was always informed
No- communication was not consistently informed
Neutral- I received press materials, but not enough up to date information

8) Despite the crisis will you to continue to write about Mexico travel?
Yes. My readers still enjoy learning about Mexico
No. I don’t want to write about Mexico if my readers are afraid to go

9) What are Mexico’s competitor’s doing in regards to informing you about there destinations?
Press Trips
Press Releases
All of the above

10) In comparison with the competition, does Mexico provide sufficient information?
Better than the competition. The quality and flow of information is constant and stays on top of mind
Equal. I receive the same amount of information from Mexico and the competition
Less. I get more information from the competition

11) What is the name of your publication?

12) What title best describes your position?
Travel Writer
Travel Editor
Business/International News Editor
Lifestyle/Features News

bums on seats is not enough

post it notes on the wall of your office do not translate into communication that reaches out to your contacts

people are not going to wander that much without being given a few clues

lo poco que tienes lo que compartir
las cavazones chapulines - como langostas!

pedro's web guy - ramiro

riegen árbol genético

df food - pompazo

como estas
bien por que solamente a los pendejos les va mal

es una fiesta de pueblo que hay que respetar
rutas a la medida

lenguaje calo
que pasitos
cafe tacuba ... alarma

search and change

Foods for Blanca
chichirines - Comala
huitlacoche - Central de Abastos

Hijo de tigre pintito. Literal translation: "Son of the striped tiger" ...

De Noche Todos Los Gatos Son Pardos
- Caifanes


seasonal crops
productos de la temporada

mx slang

feliz como lombriz

a cada capillita le llega su fiestecita!
Every chapel has its own celebration!
La mejor rehabilitación para un enfermo es el trabajo.
cuando pierde sonrisa pierde todo
 No falta la piedra en el camino
Words for trash
Piscar el maíz

El hambre hace milagros.
Hunger creates miracles.

No dejes para mañana lo que puedas hacer hoy.

We know more

Open research is research, conducted in the spirit of free and open source software. The central theme of open research is to make clear accounts of the methodology, along with data and results extracted therefrom, freely available via the internet. This permits a massively distributed collaboration. If the research is scientific in nature it is frequently referred to as open science.

Beyond Silo Thinking

"They don't see beyond the tip of their nose."
What they say falls on deaf ears

Notes for Belize

Some responsible travel options would be:

Choosing not to travel to Belize by cruise ship.

Bring a water bottle to refill rather than buying plastic water bottles.

Use only sunscreens with physical filters such as zinc oxide and eco-friendly chemical sunscreens rather than synthetic sunscreens that damage coral reefs and human health.

Opt for environmentally friendly food choices and skip out of season lobster and conch (even if it is offered on the menu) and game meats

Support local crafts and tour operators, especially women's groups and community based organizations.

Choose small hotels that have an honest commitment to the environment and were not created at a detriment to the environment eg; dredging, on landfills, clearing mangroves or natural forest (like duPlooy's Jungle Lodge!)

Support destinations that have environmental education programmes (like Belize Botanic Gardens!)

Heather duPlooy, Belize Botanic Gardens


If we are limited by a scarcity of resources - or worse, imagination - our search for solutions go a few steps but no more.

Neel Inamdar

Neel's paper on Lessons Learned in Tourism Market Access Mechanisms is quite timely.

What has been funded by the development agencies in the past decade are mostly stand-alone efforts that create 'one stop' shops. I'd argue that what's needed ASAP are training programs for government officials and tourism operators alike so that they can make effective use of non-proprietary channels, including Facebook, Flickr, Twitter,YouTube and other Web 2.0 channels, to connect directly with potential visitors and build long-term interest in place and product.

Some history. 15 years ago I launched In 1997 I first wrote Marketing Ecotourism on the Web -- -- and basically had to nag individual operators to go online. It was still the glory days of the fax, afterall!

In the past few years I've become more keen on the Web 2.0 revolution as it plays out in the world of green travel and I'm using the wiki to keep track of advances --

In my experience hosting the World Travel Directory -- -- on, one of the key challenges in the industry is that operators are content to keep whatever website they developed five years ago. Few have embraced Facebook, Flickr, Twitter,YouTube, though I suspect this will change quickly as the channels become more popular in older age brackets. My challenge as the host of the site and self-styled coach for these operators is to provide the information without nagging. Many operators are content with their Web 1.0 sites just the way they were pleased with their fax machines a decade ago. And let's be clear -- these are all just tools at our disposal. If they work, great. That said, shouldn't we exploring a bit at what new tools are available (and are often free!)?

We're on the cutting edge of yet another revolution when it comes to connecting locals and travel providers. I'll be discussing this in depth when I give my presentation on storytelling options at the upcoming responsible tourism conference in Belize --

changing from extractive industries to sustainable ...

you can't run the same story two days in a row
you can't run yesterday's news in tomorrow's paper

important stories are featured in long one-off pieces that people don't want to read

what if we had appointments?

An all or nothing attitude is not helpful
be aware of the patterns
there's no pattern to the game

sweet spot
critical mass

what is required to take extractive industries into something that gives collective benefits
changing world views ...
aspiration document vs action document

Study abroad

In 2008 enrollments by overseas students in Australia rose a record 20.7 per cent to 543,898 in 2008 - the largest increase since 2002.
International education contributed $14.2 billion to the economy in 2007-08, making it Australia's third-largest export behind coal and iron ore.
Overseas students rise to record high

We have to be aware of reducing e and rt to a shopping list of activities, places to stay and places to eat.

Traveler's Tool Kit: Mexico and Central America
Overview of nine countries which allows readers to compare places and choose what best suits particular interests. Specific details about costs, timing.
Best suited to travelers who are learning about the region's wonderful diversity.

getting them familiar with new stuff and encouraging more nights

meeting deadlines
keeping track of subjects (back story)
identifying sources and following up

how to focus stories
nut graph (explains the context of the story)

Promoting events on the Web - You're welcome to post an announcement on the Planeta Forum. We ask that you add a link from your website to and that you post a summary within a week after the event.

Auctions - From time to time we have auctions for very special items. Many of the auctions raise money for specific projects, so you'll be helping to make a difference as well as getting something special.

There's a difference between botanas (snacks you pay for) and botanas de la casa (free snacks).

Online Google

Locator maps

add link to


Flying by the seat of my pants


Tequila is distilled from the blue agave plant and, according to Mexican law, can only be produced in an area encompassing the state of Jalisco and parts of four other Mexican states. This sort of distinction, known as a "geographical indication" (GI), conveys the geographical origin of a product, as well as its cultural and historical identity. Tequila and other GIs, such as Champagne and Napa Valley wine, are protected by a complicated set of organizations, agreements and laws worldwide that tie production to a specific place – making it impossible to outsource. But the new study, co-authored by NC State's Dr. Sarah Bowen, shows that the tequila GI is neither socially nor ecologically sustainable, and may serve as a lesson for other regions in Asia and the Americas that are currently trying to establish GIs.
The tequila industry has expanded considerably since the early 1990s, more than doubling its production between 1995 and 2005 alone. But a series of factors, including pest and disease infestations and the fact that it takes at least six years for a blue agave plant to progress from planting to harvest, have contributed to significant instabilities in the supply of agave. The supply problems, coupled with a surge in demand, have resulted in companies planting their own agave – rather than relying on independent farmers. This also means that agave is now being grown in areas that are within the tequila GI "zone," but that have not previously been used for agave cultivation. These changes have contributed to a loss of traditional farming practices, such as the practice of pruning agave plants to control for pests. Instead, there has been a significant increase in the use of pesticides and other chemicals.
"Many of these changes are marginalizing independent agave farmers and workers," Bowen says, "undermining the social foundation of the region that relies on the agave and tequila industries." Furthermore, the study shows that the norms that define tequila production do little to preserve traditional tequila production methods. As a result, the social and environmental resources in the Amatitán-Tequila Valley, where tequila production originated over 400 years ago, are under threat.
The study is significant because it provides a case study of how the lack of socioeconomic and ecological sustainability can create a vicious cycle where social concerns exacerbate environmental problems and vice versa. But it also provides some guidance for moving forward. For example, Bowen says, if GIs want to make real contributions to rural development and long-term environmental health, sustainable production practices should be incorporated into the legal framework of the GI itself.
The study, "Geographical indications, terroir, and socioeconomic and ecological sustainability: The case of tequila," was published in the January issue of the Journal of Rural Studies. The study was co-authored by Bowen, an assistant professor of sociology at NC State, and Dr. Ana Valenzuela Zapata, of the University of Guadalajara.

We show that persistent cycles of surplus and shortage of agave and changing production relations in the agave-tequila industry have led to: (1) economic insecurity among farm households;(2) increased use of chemical inputs, at the expense of more labor-intensive cultivation practices; and (3) overall declines in fertilizer application, especially during periods in which there is a surplus of agave.


Big Idea Essay

Everyday we are besieged by a world that demands to perceived in screens -- computer screens, tv screens, billboards and mirrors. Some begin to assume that the world can be framed. Learning to walk as an ecotourist, as a responsible traveler makes us aware of the big picture, a world where there are more connections that we imagined.

arctic wildlife



Favor de traer cambio (please bring change).
- Oaxaca market sign


A servirse con la cuchara grande!

Debo, no niego; pago, no tengo


los hombres de gris son iguales

¡Échale ganas!

Preguntando se llega a roma...

Me estoy rascando la panza

El que se fue a La Villa, perdió su silla.
Y el que se fue y volvió, le dio un trompón y le quitó.

Dando Y Dando Pajarito Volando

¿Conejo Blas A dónde vas con esa escopeta colgandote atrás?
- Cri Cri

Question we're articulating ...
the value of one-off consultation and engagement that leads in and out ...

ashtray next to the 'no smoking' sign

Obras públicas timed in terms of election,not what is best for the city

Some ecotour operations - Not association people
Monarca - Another event to say that we are working together

person changes
different vision - we might not be on the same page
are we transparent and honest with other players

Ellen Degeneres used to joke that adults would ask kids what they want to be when they grow up because the adults are looking for ideas. Perhaps that's why locals ask travelers where they are going. We're seeking a different point of view.

como una palanca
catalyst to motivate best practices (or at least good behavior)

Developing contacts that are mutually agreeable,the win-win-win


In a post on Green-travel -- -- Rene brought up the classic dilemma of inclusivity versus exclusivity in developing sustainable tourism. One example: "Once again the tourism industry has failed to reach out and include all stakeholders in defining criterias which can have a profound effect on communities, to just show one example: - loss of land tenure to speculators to make room for resorts, which later will be certified as sustainable if they support a community project in the neighborhood."

In developing solidarity with communities, we have the opportunity to improve the depth and scope of tourism. But for those of us who have worked in the field enough time, we have seen that most top-down initiatives simply ignore the questions Rene brought up. There is also a romanticism of 'community tourism' which has brought an equal number of headaches as development monies pour into ill-conceived projects. Good intentions, but no tourists and eventually another busted scheme.

The GSTC initiative seems to be another attempt to get as many people as possible underneath one umbrella. I don't see this working well as there are many agendas at work and it's more convenient to have 100 small umbrellas than one giant one. What's desperately needed is better communication and conversation and frankly we haven't seen the 'conversation' side of the equation from most development agencies and government institutions.

Here's to Ecotourism and Sustainable Tourism 2.0 -- a more dynamic, less structured and better communicated system of stakeholder interaction. Let's find ways to connect grassroots development with top-down initiatives. As dialogue is needed, let's judge the governments not only by their own official strategies and how well they document their work on their own websites, but also by how they 'play the field' and share their knowledge and engage with others on the ground and online lists such as green-travel.

Wiki/Planeta Forum/

Wiki - rough notes
Forum - Slow conversation/discussion - evolving to an archive of features and possible syndication material

People will find it difficult to resist your persuasive manner.

I'm not telling you what you don't already know.
- Conversation

Hang on, there is money in this.
- Conversation

We are contradictions longing to be reconciled.

Worlds can contract as easily as they can expand.
- Conversation

Rural Tourism

Some people treat visitors with a Midevil sensibility of receiving a pilgim.

public transportation, slow travel


Before and during the event, offer some specific suggestions which can be used to edit the relevant guides

If relevant to colleagues, feel free to mention's World Travel Directory and Directory of Spanish Language Schools.

Arrange a Flickrmeet documenting city parks.


In case of an emergency ... put the mask on yourself first ...

GENEROUS - Be generous. Print a poster.


In what ways do travelers have the ability to rate services and report problems online and on the ground?


Which is more appealing? 10 responsible travelers or 100 irresponsible travelers? Who do you want to visit you and how do you recommend they conduct their visit?

Oaxaca Amigos - Capacity building, consultation

What is net good?

What is action modeling?

What is the difference between a model and modeling?
En que manera solicita la critica y como lo responda?

Como observa/anota menciones de tu negocio, ciudad y país en flickr, trip advisor y google news?

People are talking/join the convsersation
What are they saying about you?

Where are you on the technology curve?
Where are you in terms of wanting to communicate?

Airline flight attendants tell passengers that, in an emergency, to put their oxygen masks on first before helping their children. Why? Parents need to take care of themselves before they can take care of their kids.


"Many times in my life," says philosopher Eckhart Tolle, "it has been my experience that the most powerful starting point for any endeavor is not the question 'What do I want?', but what does Life (God, Consciousness) want from me? How do I serve the whole?" I offer that meditation to you, Scorpio, as you slip into the heart of the reinvent yourself phase of your cycle. It's time to stage a grand reopening, launch a new (relation)ship, or instigate a fresh batch of good trouble. As you whip up the initiatory energy, ask the Big Cosmic Thou where it would like you to go and what it would love you to do.
Rob Brezsny


And on the third day ...

As visitors, do we have a way of shutting up? Do we have a guide to focus our attention so that we can understand rather than judge the situation?


Maybe instead of a procrustean bed we allow ourselves some proper rest.


The whole is greater than the sum of its parts

It was so much simpler when everything was in a box.
- Hotel owner, distressed at the idea of the complexities of holistic thinking

No se estorban los huevos.

Entre mas carne, mas tacos.

Así los primeros serán postreros, y los postreros primeros.
(So the last shall be first, and the first last), Matthew 20:16

Maintenance is the best defense.

Copy/Prep for Update - Global Ecotourism Trends


We finance environmentally sustainable projects and this year we will especially focus on community-based ecotourism projects. We have had a little experience with a few rural tourism projects in the past but although the potential of the areas is great, the sustainability of the finalized projects has been rather week due to the lack of communication and networking mechanisms. I would therefore be most grateful if you could give us any advice on how to improve these aspects for our upcoming projects.


National Parks Traveler


Lottery grant goes to new Sustrans network


Sustainability is a bad idea ... when projects should fail

Leave a footprint. As best you can, leave a positive footprint in terms of your environmental and social conduct.

Don't throw trash out the window unless it's organic.


People want to be invited to events they won't go to.

It's often easier to create an event than to repeat one. Continuing an idea is much harder to plan or becomes a senseless strategic planning workshop. (Continuity, planning)


Got a Manuscript? Publication is a snap - NYT



generation gap

Do we treat blogs the way our parents treated rock and roll?

Do you feel uncomfortable with an unequal reciprocal arrangement?

compartmentalization and integration

United Nations Development Programme's Small Grants Programme


What's everyone's understanding of the preferred method of sending/receiving clips with a job application? A document with a bunch of hyperlinks? PDFs? Word/txt files?

Web 123 - Music

Ch-ch-changes - Idealog

The Royalty Scam

Why don't I believe my eyes
Farah Fawcett Beauty Salon
Museo de Mezcal


TravelMole summarized the findings of a PhoCusWright survey of U.S. Travelers which concludes that "travelers would rather see the options than act on the recommendations of others. Travelers want to view options in detail via pictures, online maps and video." (Best travel sites find seeing is believing, )

Connected: A Declaration of Interdependence


It's good to see your article 'Are you being green washed?' but the focus should not only be on the travel companies, but rather the NGOs and government agencies as well. Greenwashing occurs at all levels.

I argue that what is needed most is a more transparent communication and more engaging conversation in the natural world and online the Web. If Trip Advisor can counsel travelers on good deals, then why haven't we seen any Web 2.0 site successfully take on sustainability issues when it comes to travel?

For my part, I created a website called in 1995 to foster a global dialogue on ecotourism and responsible travel. We promote a number of travel companies but we allow individuals to make contacts directly with the providers. Beyond promotion of individual companies we have actually modeled how online conversation can take place. We've had 20 online conferences since 2000 and the biggest lesson learned is that if we can focus our attention and share information publicly, we can nudge ourselves toward sustainability. The challenge, again, occurs mostly in terms of governance as local, state and international leaders don't wish to be questioned and slide into greenwash themselves.

NGOs would make a greater impact not by stating what is and is not 'eco' but creating more transparent spaces for an informed discussion. Otherwise, the talk of labels and 'fair trade' is simply an invitation for more disagreement and more confusion by locals and travelers alike.


Personalized Rubik's Cube


Ogle Earth

Also - Maps Notebook



We follow certain guidelines when linking to others, and expect the same consideration from others who wish to link to us. Links may include text content such as headlines and be accompanied by brief summaries (two paragraphs or less) of the linked articles.

Please do not:

  • Attribute a link on your site to a story with a link that goes elsewhere
  • Frame the story as your own.


Example - Conservation International Jotspot

- remove dead exterior links


NZRU Coaching Toolbox

prepotente - overbearing, arrogant

pandroso - slob
fodongo - sloppy
pantufla - slipper

Aguadito para que alcance y saladito para que sobre.

Ya lo vamos a cafetear

Guidebooks - Guidebooks have a policy of not accepting payment for listings

Improving media coverage of ecotourism and responsible travel

Press Releases

Tourists - don't ...
don't talk about other places
don't try to fix things

dead link

  • 1. What prompted the establishment of this award? Will it be given out on a
  • regular basis? (I understand this is the second year.)

Back in 2008 I conversed with Oliver Hillel of the CBD as we both were seeking ways to collaborate with indigenous peoples. Oliver and I had previously collaborated during 2002's International Year of Ecotourism in which I hosted a webinar <> of more than 800 participants. It was heady, pioneering stuff at the time. Our 2008 conversation led to consultation with indigenous leaders and tour operators and resulted in the first award. Pleased, the CBD has agreed to support a second year's award. Voting is taking place now and ends February 19th.

I hope the award process will be repeated and expanded.

  • 2. What do you find most exciting or promising about this year's nominees
  • and/or the awards process?

I am gobsmacked by the diverse offerings. This year's 15 nominees offer everything from home stays to mountain bike rides to yak polo.

What's also pleasing is to the updake of Web 2.0. Currently (Jan 28) 5/15 nominees have twitter, 9/15 youtube, 3/15 flickr (my personal favorite) and 8/15 facebook. Those numbers are double or more what they were a year ago.

  • 3. Anything else you'd like to comment or that I should mention?

It's clear to me that indigenous tourism operations get a lot of technical training in most areas except for online marketing. Websites and web presence are perceived as too complicated, too costly, too time-consuming or a mix of all of the above. But it doesn't have to be this way. What is needed is for indigenous tourism operators themselves to take charge of telling their own stories via the Web.

Personally, I hope that the award inspires other indigenous tourism operators to develop their own websites as critical tools for both sales and education. It's not just about bums on seats. It's about cultivating a respect of cultural and natural heritage. Most travelers want to be do the right thing - be ethical - but they need guidelines and protocols in advance. Websites such as those of the nominees help steer the right visitors to the right places.



Open letter to the Board of the GSTC
Open letter to the Board of the GSTC by [[javascript:openWindow('', 'info', 450, 600);|Harold Goodwin]] on Thu 30 Jul 2009 10:55 BST | Permanent Link
Dear GSTC Board Members,
We are committed to the development of responsible and sustainable tourism. We believe that tourists want more information about how the impacts of tourism in destinations are being addressed, and about how they can play a positive part in this. Businesses want credible approaches which have value in the market place and which enable them to demonstrate what they have achieved.

However we feel that the Global Sustainable Tourism Criteria meet the requirements of neither consumers nor tourism businesses. It is not possible to provide sustainable tourism experiences by focusing only on the tourism businesses. The criteria are no more than a wish list which distract from the focus necessary to tackle the most important issues in particular places. The GSTC is another process based initiative which fails to transparently report on real achievements; and it provides no apparent mechanism for addressing the differing and important economic, social and environmental issues in the world’s diverse destinations.

We, and our supporters, would like to debate these points with you further. We have created a campaign which outlines our concerns, and the specific points that we think merit further debate. You can read about it here

There is a forum to enable you to share you thoughts with us, the travel industry and policy makers and the growing number of people supporting our call an open debate around these issues and the results of the consultation process which you and so many contributed to.

We very much look forward to hearing your thoughts,

Kind regards,

Justin Francis

Harold Goodwin
The International Centre for Responsible Tourism

Harold Goodwin]] on Thu 30 Jul 2009 10:55 BST | Permanent Link
Dear GSTC Board Members,
We are committed to the development of responsible and sustainable tourism. We believe that tourists want more information about how the impacts of tourism in destinations are being addressed, and about how they can play a positive part in this. Businesses want credible approaches which have value in the market place and which enable them to demonstrate what they have achieved.

However we feel that the Global Sustainable Tourism Criteria meet the requirements of neither consumers nor tourism businesses. It is not possible to provide sustainable tourism experiences by focusing only on the tourism businesses. The criteria are no more than a wish list which distract from the focus necessary to tackle the most important issues in particular places. The GSTC is another process based initiative which fails to transparently report on real achievements; and it provides no apparent mechanism for addressing the differing and important economic, social and environmental issues in the world’s diverse destinations.

We, and our supporters, would like to debate these points with you further. We have created a campaign which outlines our concerns, and the specific points that we think merit further debate. You can read about it here

There is a forum to enable you to share you thoughts with us, the travel industry and policy makers and the growing number of people supporting our call an open debate around these issues and the results of the consultation process which you and so many contributed to.

We very much look forward to hearing your thoughts,

Kind regards,

Justin Francis

Harold Goodwin
The International Centre for Responsible Tourism