Buzzword Bingo:Trust (2011)

related: collaboration, consultation, influence
slideshare: buzzword bingo
blog: trust

Trust = Belief in the integrity, ability, or character of a person or thing

'Buyer beware' is a symptom of information asymmetry.

Trust is a critical element in the tourism sector: from the viewpoint of the visitor: will I arrive on time, can I get to my hotel, is the restaurant open? From the viewpoint of the local who buys into the idea of tourism as the producer of income: will the visitors arrive? Will they pay or will they haggle?

The question we need to be asking is not 'can we trust everything' but rather what do we need to improve trust across the board for all tourism players.

Since the development of the Web 20 years ago there has been considerable debate whether certain online platforms provide the information needed for a fair exchange of goods and services. Most of the discussion as in this article takes the viewpoint of the visitor, but we need a more holistic approach and ask what locals need in terms of developing trust. Far too many white elephants dot the landscape where governments, industry and ngos have combined their talents to develop initiatives that lack a market.

The good news for review sites - such as TripAdvisor - lies where popular opinion connects with one's trusted friends (or at least one's friends on Facebook). Peer-to-peer booking sites take this a step forward and allow the rating of one's clients or guests. Carry these advances forward and we improve trust in travel.

Buzzword Bingo

Confidence - Consultation - Credibility - Faith - Influence - Reputation - Trust

Headlines -
Why Trust Matters More Than Ever for Brands

Recommended Listening

Privacy, trust and responsibility - One of the most contentious issues we face as we steer our way into the digital future surrounds privacy. But when we talk about privacy aren’t we also talking about trust and vulnerability?


Trust box


It's an ongoing effort to prove trust with people, particularly when you are in the business of innovation. One of the things that rocks trust is change. When things are different, people wonder what they need.
Michael Jones, Future Tense Conversation

A strong economy and a healthy social fabric go hand in hand rather than competing with one another.
- Andrew Leigh, Social capital and economics

Attention is scarce -- more valuable than cash and rarer than gold. When you get some, embrace it and find out how to get more.
- Chris Brogan and Julien Smith, Trust Economies

Joining webinar, click trust if prompted
- Gotomeeting

Recommended Tweets

Deep trust requires genuine collaboration and consultation #buzzwordbingo


Our challenge: creating a high trust environment.

Creating a high trust environment requires genuine communication, consultation and collaboration

trust box
Trust Economy
The bright light of sustainable practice

Buzzword Bingo: Trust Deficit