Buzzword Bingo: Route (2011)
Route

related: buzzword bingo, journey

Route = Bundling activities

Pronounced ... "Root" or "Rowt"

http://coffeebeansroutes.com
http://www.basa.co.za/pages/news-article/coffeebeans_routes_story-based_experiences_add_creative_dimension_to_touris/

Route Map
http://www.travel-lists.co.uk/blog/2013/07/25/whatever-happened-to-the-route-map/

Wikipedia

A scenic route, tourist road, tourist route, theme route, or scenic byway is a specially designated road or waterway that travels through an area of natural or cultural beauty.
http://en.wikipedia.org/wiki/Scenic_route

Translating

English: Route
Spanish: Ruta

Misc
mxroutes