How to Make the Most of LinkedIn

on this page: buzzwords, core skills, headlines
related: social web, tools, work
twitter: @LinkedIn
slideshare: linkedin tips

LinkedIn -- -- is a social web channel which allows members to maintain contact with colleagues trusted in business. Think of it as an online analog of the rolodex. "If you're not tapping in, you're missing out."

Tip: How to change your password on LinkedIn

2017 Terms of Service

On June 7, 2017, we published revised versions of our Privacy Policy and our User Agreement. Your continued use of LinkedIn means you agree to these revised documents, so please take a few minutes to read and understand them. Visit the LinkedIn blog to learn what these changes mean to you.

On June 7, 2017, we are updating LinkedIn’s Terms of Service - our Privacy Policy and User Agreement. These updates to our terms will let us introduce new features, while continuing to give you control over how your information is used.
While I encourage you to read the full terms and my blog post about the changes, below is a quick glance at what’s new. Our goal is to increase the value you get out of LinkedIn, but you can also opt-out of these new features, if you’d like.
  • Increased visibility of your LinkedIn Profile - Service partners will show your profile to their users, similar to the way your profile shows up in search engines, so you can be more easily found for opportunities.
  • Easier to share your achievements with your network - We’ll suggest positive and public professional accomplishments, like new patents or publications, to add to your profile so others can see.
In addition, here’s two more new features you can choose to opt-in to:
  • Productivity bots to improve communication with your network - New automated systems will use information in your messages to suggest responses, meetings, ice breakers, or insights to help you have important conversations more easily.
  • Easily meet up with other members - You’ll have the ability to see members nearby who have also opted-in, so it’s easier to meet up when you’re at a conference or out for lunch.
If you’ve not already heard, we are now a part of Microsoft, but our services are still provided under a separate Terms of Service. We hope you find value in the updates we’ve made. If for any reason you don’t agree to the new terms and would rather close your account than opt out of specific new features, you can do so.

Core skills (Adventures in Digital Literacy!)

Have you created an account on LinkedIn?
Can you login on your laptop? On your phone? On your tablet?
Does your profile feature your current employment?
Have you endorsed a colleague on LinkedIn?
Have you written a recommendation for a colleague?
Have you thanked a colleague for an endorsement or recommendation?
Have you joined a group?
Have you liked a particular topic in a LinkedIn group?
Group creators, have you added a hero image?
Do you know how many people have looked at your profile in the past 15 days?
Do you know how to change the Frequency of Group Digest emails?
Have you linked your LinkedIn and Slideshare accounts?
Have you managed your recommendations?
Have you asked for a recommendation?
Have you created a new post?

Is LinkedIn's Mobile App Redesign Too Little, Too Late?
How To Write LinkedIn Messages That Actually Get Read
Ask The Headhunter: A Challenge to LinkedIn -- Grow Some Integrity!
How to Make the Most of LinkedIn Endorsements - Forbes
Please stop using these 15 words in your LinkedIn Profile
Show me your network map
LinkedIn Acquires Professional Content Sharing Platform SlideShare For $119M - Techcrunch
5 Sure-Fire Signs Your LinkedIn Company Page Sucks
An important update about password security »


LinkedIn - Google News

LinkedIn: Levels of Engagement - Niveles de Compromiso (tools)

Be attentive
Be creative
Add work-related news
Agrega noticias acerca tu trabajo
Be creative
Add a post
Agrega un post
Be creative
Add an event
Agrega un evento
Be creative
Link your blog and LinkedIn
Vincula tu blog y LinkedIn
Be generous
Write a testimonial
Escribe una aprobación
Be generous
Add an endorsement
Agrega un endorsement
Be generous
Participate in groups
Participar en grupos
Be generate
Like a discussion
Regala 'me gusta' una discusión


Buzzword Bingo

Account - Activity - App - Benefits of Membership - Business - Clipboard - Clipping - Comment - Companies - Connect - Connection - Daily Digest Email - Digest Frequency - Discussion - Education - Employment - Endorsement - Events - Freemium - Frequency of group digest emails - Groups - Hero Image - Influence - Influencer - Interests - Invitation - Job - Like - Like this Comment - LinkedIn - Manage - Manager's Choice - Members - Messages - Microsoft - Network - Networking - Passive - Password - Position - Professional - Profile - Promotion - Recommend - Recommendation - Reference - Research - Reputation - Resume - Rolodex - Settings - Share - Share Group - Skills - Slideshare - Social Web - Stop Following Discussion - Testimonial - Trust - Upgrade - Weekly Digest Email

Tip: If you have an account on LinkedIn, ask colleagues with whom are you are presently working if you can connect with them on LinkedIn. Sometimes the most obvious connections are in a mutual blind spot!

News from LinkedIn

What's new: Clipping, Clipboard

Introducing Clipping on LinkedIn SlideShare


ron mader


Forum Highlights

RT Week 2013
Evaluating tourism conferences: What works
Question: How can traditional travel conferences best interact with online participants?


Export your LinkedIn profile to PDF for those people who want a print out
Keep your profile up to date or others might think you are retired or dead

Advanced Skills

If you have created a linkedin group, manage comments.
Share Group

Pet Peeves

What's the strategy for guiding collegues to relevant endorsements regarding skills and expertise?
is there a way to keep people from suggesting certain endorsement terms?

Creating a Group (needs to be edited)

Discussions in LinkedIn groups can either be open to the world to see and share, or restricted to members.
Adding or Editing an Image or Logo to Your Group


How do I change my group from members-only to an open group?

  • Display this group in the Groups Directory.
  • Allow members to display the logo on their profiles. Also, send your connections a Network Update that you have created this group.
  • Allow members to invite others to join this group.
  • Pre-approve members with the following email domain(s)






Can you create groups/emails/access documents on LinkedIn?
What is the difference between a free and premium account?

How do I remove someone from my list of connections?

You can remove a connection from the Remove Connections page.
  1. Click Contacts at the top of your home page.
  2. Click the Remove Connections link in the upper right of the Connections page.
  3. Check the boxes next to the people you want to remove.
  4. Click Remove Connections.

Groups - World Tourism Day - International Year of Ecotourism + 10
TAPAS - World Congress Preview
a VISION for Sustainable Tourism - Benchmark for tourism events - Responsible Tourism Week 2012
Mexico Connection
Travel Editors & Freelance Journalists - What is the future of guidebooks?
World Tourism Network
Local Travel Movement
European Ecotourism Conversations
Responsible Tourism Awards - Suggestions for Responsible Tourism Awards?






A few words about endorsements and testimonials

Only your connections can endorse you, and you can always manage which ones to show.

Endorsements can help colleagues get hired, win customers, develop partnerships and build a strong professional reputation. Consider endorsements the equivalent of a Facebook “Like” for business skills.

Testimonials and endorsements can later be edited.

Tip - Manage recommendations you’ve received

There is a limit to the number of categories one can be endorsed for. The number might be 30.


Ten Ways for Small Businesses to Use LinkedIn
Getting Started on LinkedIn
LinkedIn Surpasses 100 Million Users
Deciphering LinkedIn's employment potential - Chicago Tribune

Artwork / Cue Yourself

Buzzword Bingo: Endorsement = The action of publicly declaring one's support

Embedded Tweets


The site was founded in December 2002 and launched in May 2003. In October, 2008, LinkedIn enabled an 'applications platform' that allows other online services to be embedded within a member's profile page.

LinkedIn Corp. launched in May 2003 and has more than 135 million members in more than 200 countries and territories.

March 2011 - We hit a big milestone at LinkedIn this week when our 100 millionth member joined the site.

When we founded LinkedIn, our vision was to help the world's professionals be more successful and productive. Today, with your help, LinkedIn is changing the lives of millions of members by helping them connect with others, find jobs, get insights, start a business, and much more.

Resume Builder


2011 Responsible Tourism Week
International Year of Ecotourism + 10


Job Alerts Emails

Breaking (September 2013)

On September 12, 2013, we published revised versions of our Privacy Policy and our User Agreement. Your continued use of LinkedIn means you agree to these revised documents, so please take a few minutes to read and understand them. Visit the LinkedIn blog to learn what these changes mean to you.


Ron: I am fairly strict about people I link to, mostly those I have worked with in the past. Those who have impressed me the most receive a testimonial. Sites such as this appeal to those who wish to create virtual social networks. That said, wouldn't it be helpful to have a site more on a par with something like LinkedOut which would allow people to raise red flags about colleagues who do not pay on time or fail to make good on their promises?


Group Tip
if your inbox is being bombarded with discussions and comments every day and you'd prefer to look at group activity on a weekly basis: go to 'More...', then 'Your Settings' then change the delivery frequency of your digest emails.


Older Slideshares


As of March 2011, LinkedIn reports more than 120 million registered users, spanning more than 200 countries and territories around the world.

For advertising, LinkedIn uses Google and Adsense.

Tip: Only invite people you know well and who know you. Find out why.

LinkedIn and Twitter: How can I continue to share updates on both LinkedIn and Twitter? (June 2012)

Simply start your conversation on LinkedIn. Compose your update, check the box with the Twitter icon, and click “Share.” This will automatically push your update to both your LinkedIn connections and your Twitter followers just as before.

Microsoft/LinkedIn (June 2016)