Buzzword Bingo: Hype
Hype

related: buzzword bingo, early adopter
slideshare: buzzword bingo
editing: Planeta.com

Hype = Promotion or advertisement; especially, exaggerated claims.


Wikipedia

Hype
Hype cycle, graphic representation of the maturity, adoption and business application of specific technologies

Elsewhere on the Web

Hype Cycle - Gartner.com
gartner-hype-cycle - Wired