Buzzword Bingo: Brand
Brand

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Brand = Set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another (Seth Goodin)

Quotes

Brand is a way of fooling a customer into feeling that she has entered a social contract while ensuring there is no reciprocation on part of the corporation. The customer is meant to tirelessly promote and support the brand but the brand has no duties to the customer.
- Cory Doctorow, On copyright, corporations and creativity

Wiki

marketing
shopping

Headlines

http://nrn.com/people/outrage-over-alleged-big-game-hunting-follows-jimmy-john-s-ceo
When brands become uncool
six-word-slogan-cost-nevada-9-million

Elsewhere on the Web

http://www.brandindex.com

RSS

brand - Google News

Slideshare





Buzzword Bingo

Advertising - Brand - Brand Advocate - Brand Provocation - Branding - Marketing

Listen
Your personal brand - The art of personal branding is becoming increasingly complicated.